In March 2023, apparel and footwear was the industry with the highest click-through rate (CTR) for Facebook ads worldwide, at **** percent. The lowest CTR was recorded for technology products and services, at **** percent. How is ad success measured? Click-through rate - the number of times an ad clicked divided by the number of total views - is a commonly used measure to gauge the effectiveness of an online advertisement. In the second quarter of 2023, CTR for social networks stood at **** percent. This marked an increase of ** percent compared to the previous quarter. Cost-per-mille (CPM) - the price of each 1,000 views of ads on one web page - is another noteworthy metric to examine the success of an advertisement. In the second quarter of 2023, global social media ads' CPM was **** U.S. dollars. The most click-worthy industry: apparel The most valuable brand from the industry with the highest CTR in 2023 was Oregon-based giant Nike, which had a brand value of roughly ** billion dollars. Apparel companies have spent heavily on advertising not only to build immense brand awareness and value, but also to cater brand loyalty. For instance, U.S. apparel and accessory stores ad spend amounted to *** million dollars in 2022. In the same year, the average consumer spend just for female apparel in the United States was around *** dollars. As long as consumers keep clicking on ads for clothing and footwear items, the apparel industry’s ad spend can be expected to grow proportionately.

According to the source's analysis based on more than ** thousand advertising accounts and more than *** thousand ad campaigns worldwide in January and February 2024, the click per cost (CPC) rate was highest in the United Kingdom - at **** U.S. dollars. Germany followed with a CPC rate of **** USD, while the United States rounded the top three with **** in CPC.

According to the findings of a study, impressions was the most expensive campaign objective when it comes to Facebook advertising worldwide in the third quarter of 2021. At that time CPC for ads with this objective reached 1.85 U.S. dollars. Simultaneously link clicks was the cheapest objective, with CPC amounting to 21 cents in that quarter.

Among the countries presented in the dataset, Facebook’s highest advertising cost-per-mille (CPM) was in the United States, valued at ** U.S. dollars. For comparison, the lowest CPM, *** U.S. dollars, was recorded in India. What are other Facebook advertising costs and metrics? Cost-per-click (CPC) is another popular metric when it comes to advertising on the social platform. Globally, the average CPC on Facebook stood at ** cents at the end of 2024. This means that campaigns aiming at app installs, lead generation and product catalog sales are the most expensive, whereas campaigns targeting post engagement, messages and video views are on the opposite side of the spectrum. How does Facebook compare with other social media among marketers? The majority of marketers indicate that Facebook is the most important social platform for their business, with ** percent of respondents using the platform, compared to ** percent on LinkedIn. However, with recent data breaches, Facebook has seen some decrease in growth. Its position is still strong enough that marketers increase their spending on the social network. However, Instagram seems to be overtaking the older platform, and more industry professionals are planning to increase investments in the photo sharing platform than in Facebook.

Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached **** percent. A quarter earlier, it stood at **** percent.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

During the coronavirus pandemic outbreak in the United States, in mid-March 2020, brands had to pay on average close to 9 U.S. cents for a click on Facebook ads, while at the beginning of the year this cost amounted to 11 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.

A study on the Facebook advertising cost-per-click (CPC) worldwide in 2018 and 2019 found that the last quarter of 2018 had a CPC of 0.7 U.S. dollars, compared to a CPC of 0.81 U.S. dollars in the corresponding quarter in 2019.

Among the countries and territories presented in the data set, South Korea had the highest cost-per-click (CPC) for Facebook ads in the third quarter of 2021, with **** U.S. dollars. The lowest value belonged to Pakistan, with ** U.S. cents. Facebook CPC CPCs vary depending on the advertising campaign’s objective. If the aim is as simple as gaining post engagement, then CPCs are the least expensive. However, the more complex the objective, the higher the cost-per-click gets. The most expensive is app installs, which means that advertisers need to pay *** U.S. dollars per click that leads to customers installing apps, compared to **** U.S. dollars for post engagement. Brand awareness, page likes, reach and conversions are in the middle of the spectrum. All in all, after a spike in advertising costs in third quarter of 2017, when Facebook CPCs grew by *** percent year-on-year, the company’s ad rates were being increasingly lowered thanks to their improved targeting and growing engagement.

According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the cost-per-mille (CPM) rate was highest in the United Kingdom - at 5.98 U.S. dollars. Germany followed with a CPC rate of 5.33 dollars, while the United States rounded the top three with 4.29 dollars in CPC.

In 2019, social video ads published on Instagram had a clickthrough rate of **** percent among 18-to-24-year-olds. YouTube video advertising had the lowest CTR compared to Instagram and Facebook among all age groups, and the latter publisher was the most successful in reaching senior consumers with video ads.

Between January 2020 and August 2021, on a global scale, advertising placed on Facebook feed had an average cost-per-mille of **** U.S dollars. At the same time cost-per-click of ads in the feed amounted to **** U.S. dollars. In terms of CPC, stories was the most expensive ad placement on Facebook in the measured period.

In January 2024, the mean cost-per-click (CPC) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at **** euros. The median CPM amounted to **** euros.

In mid-March 2020, during the coronavirus pandemic outbreak in the United States, brands had to pay on average around 32 U.S. cent for a click on Facebook ads, while three months earlier this cost amounted to 64 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.

Between May 9 and July 14, 2024, cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) oscilated between 4.35 U.S. dollars and 9.82 U.S. dollars. UK to emerge as third largest market As of 2022, the UK was the third largest market globally - behind the United States and China - for social media advertising. By the end of 2023, the industry is expected to generate approximately 14 billion U.S. dollars. Furthermore, the United Kingdom and Germany were two European markets to be featured in the top five within the industry globally. Mobile advertising takes the lead Annual revenue growth has also been forecast for the industry until 2027. The average revenue generated per internet user for social media ads in the UK was recorded at nearly 223 U.S. dollars in 2022. By 2027, this is expected to reach approximately 265 U.S. dollars. Most of this will be generated through mobile advertising, which is forecast to make up a significantly larger share of advertising each year over desktop.

An online store in the united states on average spends US$1.19 per user clicking on a keyword they have paid for. In Switzerland the average cost per click is slightly lower with US$0.92. Basis for this analysis is every online store available on the ecommerceDB for which information on Cost per Click (CPC) is available (based on Searchmetrics data). The statistic indicates that especially online stores in financially strong as well as E-Commerce-affine countries must dig deeper into their pockets when an online shopper is directed to their store by an ad. This is comprehensible due to higher competition and the higher purchasing power of the inhabitants.Cost per ClickCost per Click is a payment model which is most common in online marketing. Marketing activities like ads, banners or links are paid this way. Costs are only incurred when someone clicks on one of those advertisements. This payment model is used by platforms like Google and Facebook. The price is determined by a formula (Facebook) or an auction (Google). More popular keywords therefore are more expensive.

As of October 2021, cost-per-click (CPC) of YouTube ads stood at **** U.S. dollars. Among the social networks presented in the data set, LinkedIn hat the highest CPC, with **** U.S. dollars whereas Twitter had the lowest CPC with **** U.S. dollars.