Social media ads CTR worldwide 2023-2024
- statista.com
Updated Jun 23, 2025
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EmailClick to copy linkLink copiedCiteStatista (2025). Social media ads CTR worldwide 2023-2024 [Dataset]. https://www.statista.com/statistics/872099/social-media-advertising-ctr/Dataset updatedJun 23, 2025Area coveredWorldwideDescriptionRecent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached **** percent. A quarter earlier, it stood at **** percent.
Social video ads CTR worldwide in 2019, by platform and age
- statista.com
Updated Jun 23, 2025ShareFacebookTwitterEmailClick to copy linkLink copiedCiteStatista (2025). Social video ads CTR worldwide in 2019, by platform and age [Dataset]. https://www.statista.com/statistics/1048619/social-video-ads-clickthrough-rate-platform-age-worldwide/Dataset updatedJun 23, 2025Time period coveredAug 2019Area coveredWorldwideDescriptionIn 2019, social video ads published on Instagram had a clickthrough rate of **** percent among 18-to-24-year-olds. YouTube video advertising had the lowest CTR compared to Instagram and Facebook among all age groups, and the latter publisher was the most successful in reaching senior consumers with video ads.
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FacebookTwitterEmailSocial media ads CTR worldwide 2023-2024
Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached **** percent. A quarter earlier, it stood at **** percent.