Customer retention rates are highest in the media and professional services industries, with a 2018 survey of businesses worldwide finding a customer retention rate of ** percent in both of these industries. The industry with the lowest customer retention rate was hospitality, travel and restaurants with ** percent.

Although the results were close, the industry in the United States where customers were most likely to leave their current provider due to poor customer service appears to be cable television, with a 25 percent churn rate in 2020.

Churn rate

Churn rate, sometimes also called attrition rate, is the percentage of customers that stop utilizing a service within a time given period. It is often used to measure businesses which have a contractual customer base, especially subscriber-based service models.

According to a May 2025 study on the client retention rates of leading public relations agencies, Public Communications Inc. had the highest rate, at 97 percent, closely followed by JCPR, Inc., at 96 percent.

Based on a survey conducted in 2023, about ** percent of the surveyed e-commerce enterprises in Vietnam said that consumers spent on average from **** to *** minutes on their mobile web version or sales application. Around ** percent of respondents claimed that the average retention time of their customers was more than ** minutes on their e-commerce platforms.

Not all app categories can boast the same degree of user retention on day 30. While news apps were reported in the third quarter of 2024 to have a retention rate of almost 10 percent, social media apps presented less than two percent retention rate after 30 days from install. Entertainment apps presented a three percent installation rate, while a shopping apps had a retention rate of around four percent one month after installation. Before retention: user acquisition Gaining new users is fundamental for the healthy growth of a mobile application, and app developers have an array of tools that can be used to expand their audience. As of the second quarter of 2022, CPI, or cost per install, was the most used pricing model for user acquisition campaigns according to app developers worldwide. The cost of acquiring one new install in North America was of 5.28 U.S. dollars, but driving in-app purchases in the region was more pricey, with a cost of roughly 75 U.S. dollars per user. The future of in-app advertising In recent years, subscriptions and in-app purchases have become more popular app monetization practices, with users finally willing to pay for app premium functionalities and services. In 2020, video ads were reportedly the most expensive type of ads to drive conversions on both iOS and Android apps, while banner ads had a cost per action (CPA) of 36.77 U.S. dollars on iOS, and 10.28 U.S. dollars on Android.

Key Mobile Game Retention StatisticsMobile Game Retention by PlatformMobile Game Retention by GenreMobile Game Retention by RegionActions Users Performed in First WeekReasons to Continue...

Financial Services Market Outlook 2032

The global Financial Services Market size was USD 27.98 Trillion in 2023 and is projected to reach USD 64.38 Trillion by 2032, expanding at a CAGR of 9.7% during 2024–2032. The market is driven by the rapid adoption of digital technologies for enhanced customer experiences and the increasing implementation of blockchain and AI for improved operational efficiency and security.



Rising investments in digital infrastructure by financial institutions signal a transformative era in the financial services sector. Banks and financial entities are deploying advanced technologies such as blockchain and cloud computing to enhance operational efficiency and customer experience.

The adoption of digital wallets and mobile banking applications has surged, reflecting a shift toward a digitalized banking environment. This trend is further supported by regulatory bodies encouraging digital innovation to foster a competitive and inclusive financial ecosystem.

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  The American Bankers Association's October 2023 survey revealed that 48% of customers favor mobile apps for banking, followed by 23% using online banking via computers. Branch visits (9%), ATMs (8%), and phone banking (5%) were less common.

  
  

Increasing consumer expectations for tailored financial solutions are reshaping the financial services landscape. Financial institutions are leveraging big data analytics and machine learning to offer personalized banking and investment products.



This approach improves customer satisfaction and boosts customer retention rates. Personalized financial advice and customized investment strategies are becoming standard offerings, driven by the wealth of customer data available to financial institutions.



Environmental, social, and governance (ESG) criteria are becoming integral to investment decisions, propelling the gro

ExactOne delivers unparalleled consumer transaction insights to help investors and corporate clients uncover market opportunities, analyze trends, and drive better decisions.

Dataset Highlights - Source: Debit and credit card transactions from 600K+ active users and 2M accounts connected via Open Banking. Scale: Covers 250M+ annual transactions, mapped to 1,800+ merchants and 330+ tickers. Historical Depth: Over 6 years of transaction data. Flexibility: Analyse transactions by merchant/ticker, category/industry, or timeframe (daily, weekly, monthly, or quarterly).

ExactOne data offers visibility into key consumer industries, including: Airlines - Regional / Budget Airlines - Cargo Airlines - Full Service Autos - OEMs Communication Services - Cable & Satellite Communication Services - Integrated Telecommunications Communication Services - Wireless Telecom Consumer - Services Consumer - Health & Fitness Consumer Staples - Household Supplies Energy - Utilities Energy - Integrated Oil & Gas Financial Services - Insurance Grocers - Traditional Hotels - C-corp Industrial - Tools And Hardware Internet - E-commerce Internet - B2B Services Internet - Ride Hailing & Delivery Leisure - Online Gambling Media - Digital Subscription Real Estate - Brokerage Restaurants - Quick Service Restaurants - Fast Casual Restaurants - Pubs Restaurants - Specialty Retail - Softlines Retail - Mass Merchants Retail - European Luxury Retail - Specialty Retail - Sports & Athletics Retail - Footwear Retail - Dept Stores Retail - Luxury Retail - Convenience Stores Retail - Hardlines Technology - Enterprise Software Technology - Electronics & Appliances Technology - Computer Hardware Utilities - Water Utilities

Use Cases

For Private Equity & Venture Capital Firms: - Deal Sourcing: Identify high-growth opportunities. - Due Diligence: Leverage transaction data to evaluate investment potential. - Portfolio Monitoring: Track performance post-investment with real-time data.

For Consumer Insights & Strategy Teams: - Market Dynamics: Compare sales trends, average transaction size, and customer loyalty. - Competitive Analysis: Benchmark market share and identify emerging competitors. - E-commerce vs. Brick & Mortar Trends: Assess channel performance and strategic opportunities. - Demographic & Geographic Insights: Uncover growth drivers by demo and geo segments.

For Investor Relations Teams: - Shareholder Insights: Monitor brand performance relative to competitors. - Real-Time Intelligence: Analyse sales and market dynamics for public and private companies. - M&A Opportunities: Evaluate market share and growth potential for strategic investments.

Key Benefits of ExactOne - Understand Market Share: Benchmark against competitors and uncover emerging players. - Analyse Customer Loyalty: Evaluate repeat purchase behavior and retention rates. - Track Growth Trends: Identify key drivers of sales by geography, demographic, and channel. - Granular Insights: Drill into transaction-level data or aggregated summaries for in-depth analysis.

With ExactOne, investors and corporate leaders gain actionable, real-time insights into consumer behaviour and market dynamics, enabling smarter decisions and sustained growth.

Loyalty Card Market Outlook

According to our latest research, the global loyalty card market size in 2024 stands at USD 10.8 billion, reflecting steady expansion driven by digital transformation and evolving consumer engagement strategies. The market is projected to grow at a robust CAGR of 8.2% from 2025 to 2033, reaching a forecasted value of USD 21.2 billion by 2033. This growth is propelled by the increasing adoption of digital loyalty solutions, technological advancements in card technologies, and the rising demand for personalized customer experiences across key industries.

One of the primary growth factors in the loyalty card market is the rapid digitalization of customer engagement platforms. Businesses across retail, hospitality, and BFSI sectors are leveraging digital loyalty cards to foster brand loyalty, streamline operations, and gain deeper insights into customer behavior. The integration of advanced analytics and artificial intelligence into loyalty programs enables companies to offer personalized rewards, targeted promotions, and seamless omnichannel experiences. As a result, both customer retention rates and average transaction values have witnessed significant improvements, driving further investment in loyalty card solutions worldwide.

Another significant driver is the technological evolution of loyalty card systems. The transition from traditional magnetic stripe and barcode cards to smart cards and RFID-enabled solutions has enhanced the security, convenience, and functionality of loyalty programs. Smart cards and RFID technologies enable real-time tracking of customer activity, secure data storage, and contactless transactions, aligning with the growing demand for touchless experiences post-pandemic. Furthermore, the proliferation of mobile wallets and integration with digital payment platforms have fueled the adoption of digital loyalty cards, making it easier for customers to access and use their loyalty benefits through smartphones and wearable devices.

The expanding application of loyalty cards beyond traditional retail environments is also contributing to market growth. Industries such as healthcare, transportation, and hospitality are increasingly deploying loyalty solutions to incentivize repeat usage and enhance customer satisfaction. In healthcare, loyalty programs are used to encourage preventive care and reward healthy behaviors, while in transportation, they are utilized to promote frequent travel and customer loyalty. This diversification of applications is broadening the addressable market for loyalty card providers and encouraging innovation in program design and delivery.

Regionally, North America continues to dominate the loyalty card market, driven by a mature retail sector, high consumer awareness, and early adoption of advanced technologies. However, the Asia Pacific region is witnessing the fastest growth, fueled by rapid urbanization, increasing smartphone penetration, and the expansion of organized retail. Europe remains a significant market due to stringent data privacy regulations and a strong focus on customer-centric business models. Latin America and the Middle East & Africa are also emerging as promising markets, supported by rising disposable incomes and digital infrastructure improvements.

Type Analysis

The loyalty card market is segmented by type into Plastic Loyalty Cards, Digital Loyalty Cards, and Hybrid Loyalty Cards. Plastic loyalty cards have traditionally dominated the market, particularly in brick-and-mortar retail and hospitality settings. These cards are valued for their durability, brand visibility, and ease of distribution. However, their growth is gradually being outpaced by digital alternatives due to the environmental concerns associated with plastic usage and the global push toward sustainability. Businesses are increasingly seeking eco-friendly alternatives, which is prompting a gradual shift toward digital and hybrid solutions.

This graph displays the average monthly churn rate for top wireless carriers in the United States from the first quarter of 2013 to the third quarter of 2018. The average monthly churn rate of Verizon Wireless was at **** percent in the third quarter of 2018. Churn rates of wireless carriers - additional information The average monthly churn rate of wireless carriers refers to the average percentage of subscribers that cease to use the company’s services per month. The churn rate is used as an indicator of the health and loyalty of a company’s subscriber base and the lower the churn rate, the better the outlook is for the company. Verizon Wireless was the company with the lowest churn rate in the U.S. from 2013 to 2016. This success can be seen in the company’s revenue, with wireless services earning Verizon almost ** billion U.S. dollars in 2016 alone. AT&T’s churn rate in the fourth quarter of 2016 stood at **** percent, the third lowest of all the wireless carriers in the U.S. The Texas-based company’s churn rate has remained relatively stable in recent years, although it has risen slightly since it was at its lowest of **** percent in 2010 and 2015. The number of wireless subscribers of AT&T has nevertheless continued to grow, with the ***** million customers in 2016 marking the company’s highest ever total to date. Of these wireless subscribers **** million held a postpaid subscription in comparison to just **** million who were prepaid subscribers. At *** percent, Sprint Nextel was the wireless carrier with the highest churn rate in the U.S. in 2016. This high churn rate can be attributed to Sprint Nextel’s prepaid customer segment because whilst the postpaid churn rate has stayed mostly below *** since the start of 2008, the prepaid churn rate stood at **** percent in the first quarter of 2016. Although this churn rate has come down more recently after its peak at **** percent at the start of 2008, it still remains higher than the company average and the respective churn rates of its competitors.

The global retention bead market, while exhibiting a relatively niche profile, is experiencing steady growth fueled by several key factors. The increasing prevalence of dental procedures, particularly those involving orthodontics and restorative dentistry, is a primary driver. The demand for retention beads, crucial for securing dental appliances and ensuring patient comfort, directly correlates with the rising number of these procedures. Technological advancements, such as the development of biocompatible and aesthetically pleasing materials, are further enhancing market appeal. Additionally, the growing awareness of the importance of post-treatment care and improved patient outcomes contribute to increased adoption. A conservative estimate, considering the industry average growth rate, places the current market size (2025) at approximately $150 million. Projecting a Compound Annual Growth Rate (CAGR) of 5% based on the steady expansion of the dental market, we anticipate the market value to reach $220 million by 2033. However, market growth is not without challenges. Price sensitivity among consumers and the availability of alternative retention methods pose significant restraints. The market is segmented primarily by material type (e.g., metal, plastic, composite), application (orthodontics, prosthodontics), and geographic region. Key players such as SHOFU Dental, American Dental Supply, and GC EUROPE are competing based on product innovation, quality, and distribution networks. The North American market currently holds a significant share, driven by high dental expenditure and advanced healthcare infrastructure. Future growth will likely be fueled by increasing adoption in emerging markets, particularly in Asia-Pacific, where dental infrastructure is rapidly improving and the middle class is expanding. Strategic partnerships and product diversification remain crucial for companies seeking sustained market success.

As of June 2019, SoYoung, a cosmetic surgery app backed by Tencent, had the highest average monthly user retention rate at 30.8 percent among medical aesthetics apps in China. The app allows users to share their experience of cosmetic procedures and search for professional advice. SoYoung, Gengmei and Yuemei dominated the Chinese plastic surgery industry.

In 2018, the average ten-year retention rate of healthcare and social assistance workers in New Zealand was 73.2 percent, the highest across all industries in the country. In contrast, the administrative and support industry had the lowest ten-year retention rate of 24.6 percent.

In 2022, the OECD country with the highest reinsurance retention rate (combined life and non-life) was Finland, with **** percent. This means that **** percent of the premiums taken on by Finnish insurers were kept on their books, rather than being passed to reinsurers. By comparison, the OECD average is **** percent, while the United States and the United Kingdom reported retention ratios of **** and **** percent, respectively.

In 2018, the average one-year retention rate of healthcare and social assistance workers in New Zealand was 92 percent, the highest across all industries in the country. In contrast, the administrative and support industry had the lowest one-year retention rate of 66.9 percent.

The Netherlands was the country with the highest reinsurance retention rate for non-life insurance in 2023, according to data from select countries. In the insurance industry, the retention ratio refers to the portion of premiums (and therefore risk) that is kept on a company's books rather than being passed on to reinsurance companies.

The Measurable AI Amazon Consumer Transaction Dataset is a leading source of email receipts and consumer transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact michelle@measurable.ai for a data dictionary and to find out our volume in each country.

The Measurable AI Careem Now Email Receipt Dataset is a leading source of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Japan) - EMEA (Spain, United Arab Emirates)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from the Careem Now food delivery app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

In May 2025, the employment rate in the United Kingdom was 75.2 percent, up from 75.1 percent in the previous month. After almost dropping below 70 percent in 2011, the employment rate in the United Kingdom started to climb at a relatively fast pace, peaking in early 2020. Due to the onset of the COVID-19 pandemic, however, employment declined to 74.6 percent by January 2021. Although not quite at pre-pandemic levels, the employment rate has since recovered. Labor market trouble in 2025? Although unemployment in the UK spiked at 5.3 percent in the aftermath of the COVID-19 pandemic, it fell throughout most of 2022, to just 3.6 percent in August 2022. Around that time, the number of job vacancies in the UK was also at quite high levels, reaching a peak of 1.3 million by May 2022. The strong labor market put employees in quite a strong position, perhaps encouraging the high number of resignations that took place around that time. Since 2023, however, the previously hot labor market has cooled, with unemployment reaching 4.6 percent in April 2025 and job vacancies falling to a four-year low of 736,000 in May 2025. Furthermore, the number of employees on UK payrolls has fallen by 227,500 in the first five months of the year, indicating that 2025 will be a tough one for the labor market. Headline economic measures revised in early 2025 Along with the unemployment rate, the UK's inflation rate is also expected to be higher than initially thought in 2025, reaching a rate of 3.2 percent for the year. The economy will also grow at a slower pace of one percent rather than the initial prediction of two percent. Though these negative trends are not expected to continue in the long term, the current government has already expended significant political capital on unpopular decisions, such as the cutting of Winter Fuel Payments to pensioners in 2024. As of June 2025, they are almost as unpopular as the previous government, with a net approval rating of -52 percent.