How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of the third quarter of 2024, Indonesians spent an average of around ***** hours and ** minutes on the internet. Meanwhile, they spent an average of ***** hours and ***** minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. Internet accessibility in Indonesia  Indonesia has emerged as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market. Embracing the online world The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2024, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, streaming music and podcasts are among the most popular online activities in the country.

Average time spent being physically active, household population by sex and age group.

China Participants’ Average Daily Time Use: Major Activity Categories: Sports and Fitness data was reported at 70.000 min in 2024. This records a decrease from the previous number of 101.000 min for 2018. China Participants’ Average Daily Time Use: Major Activity Categories: Sports and Fitness data is updated yearly, averaging 86.000 min from Dec 2008 (Median) to 2024, with 3 observations. The data reached an all-time high of 101.000 min in 2018 and a record low of 70.000 min in 2024. China Participants’ Average Daily Time Use: Major Activity Categories: Sports and Fitness data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Business and Economic Survey – Table CN.OT: Participants’ Average Daily Time Use.

China Residents’ Average Daily Time Use: Major Activity Categories: Sports and Fitness data was reported at 35.000 min in 2024. This records an increase from the previous number of 31.000 min for 2018. China Residents’ Average Daily Time Use: Major Activity Categories: Sports and Fitness data is updated yearly, averaging 31.000 min from Dec 2008 (Median) to 2024, with 3 observations. The data reached an all-time high of 35.000 min in 2024 and a record low of 23.000 min in 2008. China Residents’ Average Daily Time Use: Major Activity Categories: Sports and Fitness data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Business and Economic Survey – Table CN.OT: Residents’ Average Daily Time Use.

China Participants’ Average Daily Time Use: Major Activity Categories: Learning and Training data was reported at 429.000 min in 2024. This records an increase from the previous number of 372.000 min for 2018. China Participants’ Average Daily Time Use: Major Activity Categories: Learning and Training data is updated yearly, averaging 429.000 min from Dec 2008 (Median) to 2024, with 3 observations. The data reached an all-time high of 464.000 min in 2008 and a record low of 372.000 min in 2018. China Participants’ Average Daily Time Use: Major Activity Categories: Learning and Training data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Business and Economic Survey – Table CN.OT: Participants’ Average Daily Time Use.

The Chinese second-largest short video app Kuaishou has seen a stagnation in its daily app usage. In 2024, Kuaishou's daily active users spent an average of ***** minutes on the app per day, which was the second year down after the peak in 2020.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

China Participants’ Average Daily Time Use: Primary Activity Domain: Rural: Essential Personal Physiological Activities data was reported at 749.000 min in 2024. China Participants’ Average Daily Time Use: Primary Activity Domain: Rural: Essential Personal Physiological Activities data is updated yearly, averaging 749.000 min from Dec 2024 (Median) to 2024, with 1 observations. The data reached an all-time high of 749.000 min in 2024 and a record low of 749.000 min in 2024. China Participants’ Average Daily Time Use: Primary Activity Domain: Rural: Essential Personal Physiological Activities data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Business and Economic Survey – Table CN.OT: Participants’ Average Daily Time Use: By Residence.

The study of social phenomena shows the need for an integrated system of social indicators. The five-yearly operation Time Budget Survey (EPT) provides comprehensive information about the social habits and daily life of the population from the perspective of the use of their daily time, computing their distribution or budget- between the activities carried out over a day. The operation provides useful information for social analysis from a gender perspective and also for drawing up the Domestic Production Satellite Account of the Basque Country.

As of the third quarter of 2024, internet users spent six hours and 38 minutes online daily. This is a slight increase in comparison to the previous quarter. Overall, between the third quarter of 2015 and the third quarter of 2024, the average daily internet use has increased by 19 minutes. Most online countries Internet users between 16 and 64 years old in South Africa spent the longest time online daily, nine hours and 27 minutes, followed by Brazil and the Philippines. These figures include the time spent using the internet on any device. In Japan, internet users spent around three hours and 57 minutes online per day. Users in Denmark also spent relatively less time on the internet, reaching about five hours daily. Most common online activities According to a 2024 survey, more than six in 10 people worldwide used the internet to find information. Furthermore, the usage of communication platforms was also a common reason for going online, followed by online content consumption, such as watching videos, TV shows, or movies.

The study of social phenomena shows the need for an integrated system of social indicators. The five-yearly operation Time Budget Survey (EPT) provides comprehensive information about the social habits and daily life of the population from the perspective of the use of their daily time, computing their distribution or budget- between the activities carried out over a day. The operation provides useful information for social analysis from a gender perspective and also for drawing up the Domestic Production Satellite Account of the Basque Country.

There are currently over 1.5 billion active users on TikTok worldwide.

Daily average time in hours and proportion of day spent on various activities by age group and sex, 15 years and over, Canada and provinces.

General social survey (GSS), average time spent on various activities for the population aged 15 years and over, by sex and main activity.

As of the third quarter of 2024, internet users in South Africa spent more than **** hours and ** minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly **** hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over **** hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of *** minutes daily on social media activities. In April 2024, global social network penetration reached **** percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over *** billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately **** percent, the highest in the world.

China Participants’ Average Daily Time Use: Major Activity Categories: Social Communication data was reported at 69.000 min in 2024. This records a decrease from the previous number of 136.000 min for 2018. China Participants’ Average Daily Time Use: Major Activity Categories: Social Communication data is updated yearly, averaging 80.000 min from Dec 2008 (Median) to 2024, with 3 observations. The data reached an all-time high of 136.000 min in 2018 and a record low of 69.000 min in 2024. China Participants’ Average Daily Time Use: Major Activity Categories: Social Communication data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Business and Economic Survey – Table CN.OT: Participants’ Average Daily Time Use.

China Participants’ Average Daily Time Use: Major Activity Categories: Sleep and Rest data was reported at 586.000 min in 2024. This records an increase from the previous number of 559.000 min for 2018. China Participants’ Average Daily Time Use: Major Activity Categories: Sleep and Rest data is updated yearly, averaging 559.000 min from Dec 2008 (Median) to 2024, with 3 observations. The data reached an all-time high of 586.000 min in 2024 and a record low of 542.000 min in 2008. China Participants’ Average Daily Time Use: Major Activity Categories: Sleep and Rest data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Business and Economic Survey – Table CN.OT: Participants’ Average Daily Time Use.

The study of social phenomena shows the need for an integrated system of social indicators. The five-yearly operation Time Budget Survey (EPT) provides comprehensive information about the social habits and daily life of the population from the perspective of the use of their daily time, computing their distribution or budget- between the activities carried out over a day. The operation provides useful information for social analysis from a gender perspective and also for drawing up the Domestic Production Satellite Account of the Basque Country.