North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming ** gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.

This dataset has been artificially generated to mimic real-world user interactions within a mobile application. It contains 100,000 rows of data, each row of which represents a single event or action performed by a synthetic user. The dataset was designed to capture many of the attributes commonly tracked by app analytics platforms, such as device details, network information, user demographics, session data, and event-level interactions.

Key Features Included

User & Session Metadata

User ID: A unique integer identifier for each synthetic user. Session ID: Randomly generated session identifiers (e.g., S-123456), capturing the concept of user sessions. IP Address: Fake IP addresses generated via Faker to simulate different network origins. Timestamp: Randomized timestamps (within the last 30 days) indicating when each interaction occurred. Session Duration: An approximate measure (in seconds) of how long a user remained active. Device & Technical Details

Device OS & OS Version: Simulated operating systems (Android/iOS) with plausible version numbers. Device Model: Common phone models (e.g., “Samsung Galaxy S22,” “iPhone 14 Pro,” etc.). Screen Resolution: Typical screen resolutions found in smartphones (e.g., “1080x1920”). Network Type: Indicates whether the user was on Wi-Fi, 5G, 4G, or 3G. Location & Locale

Location Country & City: Random global locations generated using Faker. App Language: Represents the user’s app language setting (e.g., “en,” “es,” “fr,” etc.). User Properties

Battery Level: The phone’s battery level as a percentage (0–100). Memory Usage (MB): Approximate memory consumption at the time of the event. Subscription Status: Boolean flag indicating if the user is subscribed to a premium service. User Age: Random integer ranging from teenagers to seniors (13–80). Phone Number: Fake phone numbers generated via Faker. Push Enabled: Boolean flag indicating if the user has push notifications turned on. Event-Level Interactions

Event Type: The action taken by the user (e.g., “click,” “view,” “scroll,” “like,” “share,” etc.). Event Target: The UI element or screen component interacted with (e.g., “home_page_banner,” “search_bar,” “notification_popup”). Event Value: A numeric field indicating additional context for the event (e.g., intensity, count, rating). App Version: Simulated version identifier for the mobile application (e.g., “4.2.8”). Data Quality & “Noise” To better approximate real-world data, 1% of all fields have been intentionally “corrupted” or altered:

Typos and Misspellings: Random single-character edits, e.g., “Andro1d” instead of “Android.” Missing Values: Some cells might be blank (None) to reflect dropped or unrecorded data. Random String Injections: Occasional random alphanumeric strings inserted where they don’t belong. These intentional discrepancies can help data scientists practice data cleaning, outlier detection, and data wrangling techniques.

Usage & Applications

Data Cleaning & Preprocessing: Ideal for practicing how to handle missing values, inconsistent data, and noise in a realistic scenario. Analytics & Visualization: Demonstrate user interaction funnels, session durations, usage by device/OS, etc. Machine Learning & Modeling: Suitable for building classification or clustering models (e.g., user segmentation, event classification). Simulation for Feature Engineering: Experiment with deriving new features (e.g., session frequency, average battery drain, etc.).

Important Notes & Disclaimer

Synthetic Data: All entries (users, device info, IPs, phone numbers, etc.) are artificially generated and do not correspond to real individuals. Privacy & Compliance: Since no real personal data is present, there are no direct privacy concerns. However, always handle synthetic data ethically.

Percentage of smartphone users by selected smartphone use habits in a typical day.

A survey conducted in Japan in August 2024 showed that more than ** percent of the respondents used smartphones to access the internet. Smartphones were the leading internet access devices, followed by PCs and TVs.n Internet usage in Japan Internet usage became increasingly common in Japan throughout the early 2000s, so that by the mid-2000s a majority of Japanese were connected to the web. Today, Japan has a high general internet penetration rate. However, there are differences based on factors such as household income, age, and the geographical regions people live in. In addition, the widespread adoption of smartphones by consumers in the 2010s has made mobile internet usage much more convenient and commonplace than before. This is shown, for instance, by the average time people spend using the internet via mobile devices per weekday, which has increased considerably throughout the years. Today, it can be said that smartphones have become indispensable for many Japanese consumers. The Japanese smartphone market Although Japan is home to major consumer electronics companies that manufacture mobile phones, such as Sharp and Sony, Apple is the undisputed leader when it comes to smartphone sales in Japan. Apple introduced the iPhone to the Japanese market in 2008 by partnering with SoftBank, one of Japan’s major mobile carriers. While its rivals, KDDI and NTT Docomo, refrained from selling the initially unpopular iPhone for several years, SoftBank engaged in an aggressive marketing campaign with considerable advertising efforts and highly competitive pricing. Consequently, Apple was able to outpace its competitors in the long run and secured the leading position it holds to this day. The company regularly accounts for the largest share of the domestic shipment volume of smartphones. In addition, the newest iPhone models frequently dominate the ranking of the best-selling smartphone models.

Shaving Subscription App Market Outlook

According to our latest research, the shaving subscription app market size reached USD 1.38 billion in 2024 globally, reflecting robust adoption across key regions. The market is expected to grow at a CAGR of 15.4% from 2025 to 2033, with the forecasted market size projected to hit USD 4.92 billion by 2033. This remarkable growth is primarily driven by increasing consumer demand for convenience, personalized grooming solutions, and the ongoing digital transformation of retail and personal care services.

One of the primary growth factors fueling the shaving subscription app market is the shift in consumer behavior toward digital-first purchasing experiences. As consumers increasingly prioritize convenience and time-saving solutions, shaving subscription apps offer a seamless way to have grooming products delivered directly to their doorsteps. The integration of AI-driven personalization within many apps further enhances customer satisfaction by recommending products tailored to individual skin types, shaving routines, and preferences. This digital convenience, coupled with the ability to customize subscriptions, has led to high retention rates and recurring revenue for providers, making the market highly attractive for new entrants and established brands alike.

Another significant driver is the rise of direct-to-consumer (DTC) business models, which have gained traction in the personal care industry. By bypassing traditional retail channels, shaving subscription app providers can engage directly with end users, gather valuable data, and offer competitive pricing. The DTC approach also enables brands to foster stronger customer loyalty through targeted marketing campaigns, exclusive offers, and community-building initiatives. This trend is particularly pronounced among younger demographics, who are more likely to embrace digital platforms for their everyday needs, including grooming and personal care.

Additionally, the expansion of product offerings within shaving subscription apps has widened their appeal. No longer limited to razors alone, these platforms now provide a comprehensive range of grooming essentials, including shaving creams, gels, aftershave products, and bundled kits. This diversification caters to a broader audience, including both men and women, and supports the growing trend of self-care and personal grooming. Furthermore, the inclusion of sustainable and eco-friendly product options has resonated with environmentally conscious consumers, further driving market growth and differentiation among competitors.

Regionally, North America continues to dominate the shaving subscription app market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The high penetration of smartphones, advanced e-commerce infrastructure, and a strong culture of subscription-based consumption have all contributed to the region’s leadership. However, Asia Pacific is emerging as a highly lucrative market, driven by a rapidly growing middle class, increasing urbanization, and rising awareness of personal grooming. Latin America and the Middle East & Africa, while currently representing smaller shares, are expected to experience above-average growth rates as internet access and digital payment adoption expand.

Platform Analysis

The platform segment of the shaving subscription app market is divided into iOS, Android, and web-based solutions. In 2024, iOS platforms accounted for a significant portion of the market, largely due to the strong purchasing power and higher average revenue per user in regions with high iPhone penetration, such as North America and Western Europe. The seamless integration with Apple’s ecosystem, combined with robust security features and user-friendly interfaces, makes iOS a preferred choice for both consumers and app developers. Many leading brands prioritize their app launches on iOS to capture early adopters and capitalize on the platform’s loyal user base.
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In the United States, the average expected life span (replacement cycle length) of consumer and enterprise smartphones was similar in 2023, with smartphones in the consumer segment having a life span of around **** and **** years, respectively.

Key App Performance StatisticsCrash Free SessionsLow-Memory WarningsUser Termination RatesANR RatesPerformance IssuesApp developers have an entire arsenal of marketing and engagement tools to draw in...

In January 2025, the ********************* was the best-selling smartphone on the Indian market with a share of *** percent. This was followed by OPPO's A3x. With *** percent, Apple is increasing popular in the country with iPhone 16. Android market India was the second-largest market for Android smartphones. And in 2024, more than *** million smartphones were sold in the country and the number is likely to grow in the following years. Realme has a great potential for growth as it has been marketed as a youth-centric smartphone with great quality at an affordable price. Realme has plans to launch new lifestyle products other than just smartphones. As the country has rolled out 5G services by the end of 2022, companies have started offering their first 5G phones in India. Common activities on smartphones With affordable and cheap smartphones, India’s data consumption was the highest in the world. The data usage per smartphone was at an average of 29 GB per month, according to a report by Ericsson. Data was mainly used for video calls followed by scanning QR codes and using mobile payment apps that increased the mobile data traffic.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

According to a survey of parents and children in the UK conducted in 2024, ** percent of children between 16 and 17 years old owned a smartphone, while ** percent of respondents aged between ***** and **** did not have a mobile phone.

Electronic devices available to children Mobile phones are not the only devices children are exposed to daily. At home, indeed, they have access to all kinds of electronic devices, such as TVs, gaming consoles, and radios. For instance, in 2020, ** percent of children had access to a smart TV, and ** percent had a game console. Furthermore, ** percent of children in the UK had access to a PC, laptop, or netbook with an internet connection. Children’s online activities British children perform many different activities online, with mobile phones being the most used devices to go online. Among the most recurring online activities were playing games and watching videos, especially on YouTube. Furthermore, children in the UK appear to spend quite some time on social media platforms, like TikTok and Snapchat, where they spend on average ** and ** minutes daily, respectively.

Android had a market share of 55.5 percent among smartphone operating systems in Japan in June 2025, while iOS held a market share of 42.7 percent. Based on factors such as purchases, bills, and usage, Android was the leading operating system in Japan throughout all of the prior months in 2025. Smartphone market in Japan A breakdown of smartphone shipments by vendor shows that Apple is the undisputed leader in the Japanese market, although Google managed to increase its market share with the release of new Google Pixel models since 2023. Several major Japanese companies, such as Sharp, Kyocera, and Sony, continue to play a role in their home market, but have difficulties defending their market shares against their international competitors. This situation is also reflected by a ranking of the best-selling device models, which is usually dominated by iPhone models. Smartphone usage Smartphones have become an indispensable device for many Japanese consumers. A look at the household penetration rate reveals that about nine out of ten households now own smartphones. Smartphones have surpassed computers as the leading device used to access the internet. This change is also reflected by the average time people spend using the internet via mobile devices per weekday, which has increased significantly in recent years.

As of March 2025, low-cost mobile phone brands have been outselling giants in the telecommunications industry. In the Philippines, Vivo led the mobile vendor market, accounting for ** percent of the total mobile market. Oppo held the second-highest market share, followed by Realme. Android was the leading operating system Due to its affordability and functionality, smartphone brands with an Android operating system were deemed more popular than Apple iOS devices. Developed as a Google product, Android phones can link their devices to various features, including cloud storage, video services, and e-mail platforms. To boost unit sales, brands such as Samsung and Realme offer bundling promos with telecommunication companies, which include getting a mobile phone and either a prepaid or a postpaid mobile subscription. Smartphone usage As of the third quarter of 2024, Filipino internet users spent more than **** hours on mobile internet on average daily. E-commerce adaptation caused this year’s growth in smartphone usage across the country, with an increasing number of Filipinos using their phones for online shopping and to pay for goods and services through various digital payment apps. The government also promoted the use of digital applications and online banking for cash assistance and salary payouts for its employees.

In the third quarter of 2025, Apple held an **** percent share of the global smartphone market, marking an increase of *** percentage points compared to the previous quarter. Long-time competitor Samsung maintained the leading position, with a market share of ** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVID-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.