18 datasets found
  1. Global conversion rates in selected verticals 2025

    • statista.com
    • ai-chatbox.pro
    Updated May 28, 2025
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    Statista (2025). Global conversion rates in selected verticals 2025 [Dataset]. https://www.statista.com/statistics/1106713/global-conversion-rate-by-industry-and-device/
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    Dataset updated
    May 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

  2. g

    AI Search Data for "average e-commerce conversion rate by industry"

    • geneo.app
    html
    Updated Jul 1, 2025
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    Geneo (2025). AI Search Data for "average e-commerce conversion rate by industry" [Dataset]. https://geneo.app/query-reports/average-ecommerce-conversion-rate-by-industry
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    htmlAvailable download formats
    Dataset updated
    Jul 1, 2025
    Dataset authored and provided by
    Geneo
    Description

    Brand performance data collected from AI search platforms for the query "average e-commerce conversion rate by industry".

  3. Quarterly conversion rates of health and beauty e-commerce worldwide...

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Quarterly conversion rates of health and beauty e-commerce worldwide 2023-2024 [Dataset]. https://www.statista.com/statistics/1416169/global-conversion-rate-health-and-beauty/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Online shopping conversion rates for health and beauty products stood just below *** percent from the first quarter of 2023 to the fourth quarter of 2024. In the fourth quarter of 2024, the conversion rate was at *** percent.

  4. Global online shopper conversion rate 2024, device

    • statista.com
    Updated Jun 26, 2022
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    Statista (2022). Global online shopper conversion rate 2024, device [Dataset]. https://www.statista.com/statistics/1423823/online-shopping-conversion-rate-by-device/
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    Dataset updated
    Jun 26, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of *** percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of *** percent.

  5. Quarterly conversion rate of cosmetics e-commerce worldwide 2022-2024

    • statista.com
    Updated Sep 3, 2024
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    Statista (2024). Quarterly conversion rate of cosmetics e-commerce worldwide 2022-2024 [Dataset]. https://www.statista.com/statistics/1416159/global-conversion-rate-cosmetics/
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    Dataset updated
    Sep 3, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    The global online shopping conversion rate for cosmetic products varied from the forth quarter of 2022 to the forth quarter of 2024. In the forth quarter of 2022, the conversion rate was at *** percent. It then fell to *** percent in the fourth quarter of 2023 before dropping to *** percent in the forth quarter of 2024.

  6. u

    E-commerce Industry Statistics 2025

    • upmetrics.co
    webpage
    Updated Oct 25, 2023
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    Upmetrics (2023). E-commerce Industry Statistics 2025 [Dataset]. https://upmetrics.co/blog/ecommerce-statistics
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    webpageAvailable download formats
    Dataset updated
    Oct 25, 2023
    Dataset authored and provided by
    Upmetrics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2023
    Description

    A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

  7. eCommerce Benchmark KPIs: Vietnam

    • ecommercedb.com
    Updated Feb 1, 2024
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    ECDB (2024). eCommerce Benchmark KPIs: Vietnam [Dataset]. https://ecommercedb.com/benchmarks/vn/all
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    Dataset updated
    Feb 1, 2024
    Dataset provided by
    Authors
    ECDB
    Area covered
    Vietnam
    Description

    In 2024, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 79.4%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs in Vietnam also consist of an AOV of US$80.2, a discount rate of 14.2%, and a return rate of 4.7%.

  8. Quarterly global online shopper conversion rate 2025, by country and region

    • statista.com
    • ai-chatbox.pro
    Updated May 28, 2025
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    Statista (2025). Quarterly global online shopper conversion rate 2025, by country and region [Dataset]. https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
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    Dataset updated
    May 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During the first quarter of 2025, *** percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at *** percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the fourth quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

  9. eCommerce Benchmark KPIs: Australia

    • ecommercedb.com
    Updated Feb 1, 2024
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    ECDB (2024). eCommerce Benchmark KPIs: Australia [Dataset]. https://ecommercedb.com/benchmarks/au/all
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    Dataset updated
    Feb 1, 2024
    Dataset provided by
    Authors
    ECDB
    Area covered
    Australia
    Description

    In 2024, next to an add-to-cart rate of 9.1%, a cart abandonment rate of 62.6%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs in Australia also consist of an AOV of US$126.9, a discount rate of 10%, and a return rate of 8.9%.

  10. Quarterly conversion rates of skincare e-commerce worldwide 2022-2024

    • statista.com
    Updated Nov 20, 2024
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    Statista (2024). Quarterly conversion rates of skincare e-commerce worldwide 2022-2024 [Dataset]. https://www.statista.com/statistics/1416165/global-conversion-rate-skincare/
    Explore at:
    Dataset updated
    Nov 20, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Worldwide, the conversion rate for skincare products online fluctuated from the third quarter of 2022 to the third quarter of 2024. In the fourth quarter of 2023, the conversion rate was at 3.3 percent and then decreased to 2.2 percent.

  11. E-commerce conversion rate in Canada 2022-2024, by quarter

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). E-commerce conversion rate in Canada 2022-2024, by quarter [Dataset]. https://www.statista.com/statistics/1383106/e-commerce-conversion-rate-in-canada/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Canada
    Description

    Due to seasonality, e-commerce conversion rates may vary according to the time of the year. In Canada, online shopping registered a conversion rate of *** percent in the third quarter of 2024. The fourth quarter of 2022 showed the highest conversion rate in the analyzed period, with *** percent.

  12. eCommerce Benchmark KPIs: Furniture in the U.S.

    • ecommercedb.com
    Updated Feb 3, 2024
    + more versions
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    ECDB (2024). eCommerce Benchmark KPIs: Furniture in the U.S. [Dataset]. https://ecommercedb.com/benchmarks/us/furniture
    Explore at:
    Dataset updated
    Feb 3, 2024
    Dataset provided by
    Authors
    ECDB
    Area covered
    United States
    Description

    In 2024, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 86.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Furniture in the U.S. also consist of an AOV of US$545.8, a discount rate of 13.7%, and a return rate of 3.9%.

  13. Live E-commerce Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Apr 17, 2024
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    Dataintelo (2024). Live E-commerce Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-live-e-commerce-market
    Explore at:
    pdf, pptx, csvAvailable download formats
    Dataset updated
    Apr 17, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Live E-commerce Market Outlook 2032



    The global Live e-commerce market size was USD 1672.59 Billion in 2023 and is projected to reach USD 4376.67 Billion by 2032, expanding at a CAGR of 11.28% during 2024–2032. The market growth is attributed to the increasing internet penetration and integration of social media.



    The increasing popularity of live e-commerce market is revolutionizing the retail industry around the globe. Live e-commerce, known for its real-time online consumer interaction, is a trend that captures the digitalization of retail and the integration of entertainment into commerce. A platform that brings together social media, influencers, and real-time interaction, it offers consumers a novel shopping experience. Fueling this growth, is the need for interactions in an increasingly digitalized world, the rising influence of online celebrities, and the omnipresence of smartphone devices.





    Live e-commerce has dramatically changed customers' buying experience, breaking the boundaries between retail and entertainment. It allows consumers to communicate directly with sellers and influencers, ask questions about the products, and learn how to use them in real-time. This increased interaction offers authenticity and boosts consumer confidence, providing a significant boost to conversion rates. Besides, combining shopping with entertainment sustains audience engagement, leading to longer browsing times and higher purchasing probability.



    The growing influence of online celebrities or KOLs (Key Opinion Leaders) is a significant driver accelerating the development of the live e-commerce market. These charismatic individuals possess a substantial follower base, creating immense selling power. By showcasing and recommending products through live streaming sessions, these influencers have a direct and substantial impact on consumer buying decisions.



    Impact of Artificial Intelligence (AI) on the Live E-commerce Market



    Artificial Intelligence has a significant impact on the live e-commerce market. Through the implementation of AI technologies, comp

  14. Black Friday conversion rate growth worldwide 2020-2021, by industry

    • statista.com
    Updated Jul 11, 2023
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    Statista (2023). Black Friday conversion rate growth worldwide 2020-2021, by industry [Dataset]. https://www.statista.com/statistics/1268813/black-friday-conversion-rate-change-industry/
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    Dataset updated
    Jul 11, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 26, 2021 - Nov 29, 2021
    Area covered
    Worldwide
    Description

    Between 2020 and 2021, Black Friday showed changes in conversion rates across multiple industries worldwide. From November 26th to 29th, 2021, Black Friday's conversion rate in the fashion and accessories segment decreased by eight percent, compared to the same period of the last year. In turn, other e-commerce segments like sporting goods and hobbies saw it rise by 38 percent.

  15. Global Clickstream Analytics Market Size By Application (Website/Application...

    • verifiedmarketresearch.com
    Updated Nov 28, 2024
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    VERIFIED MARKET RESEARCH (2024). Global Clickstream Analytics Market Size By Application (Website/Application Optimization, Click Path Optimization), By Deployment Mode (On-Demand, On-Premises), By Component (Software, Services), By Organization Size (Large Enterprises And Small & Medium Organizations), By Vertical (Healthcare, Government And Defense), By Geographic Scope And Forecast [Dataset]. https://www.verifiedmarketresearch.com/product/global-clickstream-analytics-market-size-and-forecast/
    Explore at:
    Dataset updated
    Nov 28, 2024
    Dataset provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    Authors
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2024 - 2031
    Area covered
    Global
    Description

    Clickstream Analytics Market size was valued at USD 1.62 Billion in 2024 and is projected to reach USD 5.3 Billion by 2031, growing at a CAGR of 15.95% from 2024 to 2031.

    Global Clickstream Analytics Market Drivers

    Growing E-commerce Industry: Adobe Analytics reports that companies using clickstream analytics saw an average increase of 23% in conversion rates and a 15% reduction in cart abandonment rates in 2021. Increasing online shopping drives the need for clickstream analytics to enhance user experience and optimize conversion rates. Rising Focus on Customer Personalization: According to the Interactive Advertising Bureau (IAB), digital advertising spending reached $189 billion in 2021, a 35.4% increase from 2020, with companies investing heavily in analytics to optimize their campaigns. Businesses are adopting clickstream analytics to provide personalized product recommendations and targeted marketing campaigns. Advancements in AI and Machine Learning: According to Gartner, organizations that have implemented real-time analytics reported a 30% increase in customer satisfaction scores. Integration with AI technologies helps in predictive analysis, enabling businesses to forecast user behavior and trends.

  16. t

    The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What

    • thegood.com
    html
    Updated May 29, 2024
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    The Good (2024). The 9 Key Ecommerce Metrics You Should Be Tracking No Matter What [Dataset]. https://thegood.com/insights/ecommerce-metrics/
    Explore at:
    htmlAvailable download formats
    Dataset updated
    May 29, 2024
    Dataset authored and provided by
    The Good
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Ecommerce metrics — you know they’re essential to your ability to make informed, data-backed decisions, but which ecommerce metrics should you be paying closer attention to? Pulling data ≠ pulling the right data. Of course, you’ll want to focus on the metrics that will have the greatest impact on your bottom line. But oftentimes you […]

  17. India Online Grocery Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Jun 30, 2025
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    Growth Market Reports (2025). India Online Grocery Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/online-grocery-market-india-industry-analysis
    Explore at:
    pptx, pdf, csvAvailable download formats
    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    India, Global
    Description

    India Online Grocery Market Outlook



    According to our latest research, the global online grocery market size stood at USD 375.4 billion in 2024, with India contributing a significant share of USD 14.8 billion for the same year. The Indian online grocery market is expected to witness robust expansion, registering a compound annual growth rate (CAGR) of 22.3% from 2025 to 2033. By the end of 2033, the Indian market is forecasted to reach USD 115.6 billion, propelled by rapid digitalization, increasing urbanization, and evolving consumer lifestyles. The surge in demand for convenience, coupled with the proliferation of smartphones and internet connectivity, continues to be the primary growth driver for the online grocery sector in India.




    The substantial growth of the India online grocery market is primarily attributed to the country’s burgeoning urban population and the rising adoption of digital platforms for everyday shopping. Urban consumers, especially millennials and working professionals, are increasingly seeking convenience and time-saving solutions, making online grocery shopping an attractive alternative to traditional brick-and-mortar stores. The pandemic has further accelerated this shift, as safety and hygiene concerns prompted more consumers to explore online channels for their grocery needs. Moreover, the expansion of e-commerce infrastructure and the entry of major players such as Reliance JioMart, BigBasket, and Amazon Pantry have significantly enhanced product assortment, service quality, and last-mile delivery capabilities, thus boosting market penetration across metro and tier I cities.




    Another pivotal growth factor for the India online grocery market is the continuous innovation in delivery models and payment options. Companies are increasingly investing in advanced logistics, cold chain management, and real-time tracking systems to ensure faster and more reliable deliveries. Additionally, the introduction of flexible payment modes, including e-wallets, Unified Payments Interface (UPI), and Buy Now Pay Later (BNPL) options, has made the online shopping experience seamless and secure for a diverse consumer base. Subscription-based models, offering scheduled deliveries and exclusive discounts, are also gaining traction, particularly among households with predictable consumption patterns. These innovations are not only enhancing customer satisfaction but also fostering brand loyalty and long-term engagement.




    The market’s growth trajectory is further strengthened by the increasing focus on personalized marketing and data-driven strategies. Online grocery platforms are leveraging artificial intelligence and machine learning to analyze consumer preferences, predict buying behavior, and tailor product recommendations. This data-centric approach enables companies to optimize inventory management, reduce wastage, and offer customized promotions, thus driving higher conversion rates and average order values. Furthermore, the integration of regional languages, voice search, and easy-to-navigate interfaces is making online grocery platforms more accessible to consumers in tier II and tier III cities, thereby expanding the market’s reach beyond urban centers.




    Regionally, South India and West India are emerging as the fastest-growing markets, driven by higher digital literacy rates, greater smartphone penetration, and proactive state government initiatives to promote e-commerce. North India, led by metropolitan hubs such as Delhi NCR, continues to hold the largest share, thanks to its dense population and affluent consumer base. Meanwhile, East India is witnessing steady growth as companies intensify their outreach efforts and address logistical challenges unique to the region. The competitive landscape is becoming increasingly dynamic, with both established players and new entrants vying for market share through aggressive marketing, strategic partnerships, and localized offerings.





    Product Type Analysis



    The product type segment within the India online g

  18. Global fashion e-commerce market size 2023-2030

    • statista.com
    Updated Sep 27, 2024
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    Statista Research Department (2024). Global fashion e-commerce market size 2023-2030 [Dataset]. https://www.statista.com/topics/9288/fashion-e-commerce-worldwide/
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    Dataset updated
    Sep 27, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    In 2024, the global e-commerce fashion industry is forecast to reach an overall market value of 781.5 billion U.S. dollars. According to estimates, the industry is expected to reach a value of over 1.6 trillion U.S. dollars by 2030.

  19. Not seeing a result you expected?
    Learn how you can add new datasets to our index.

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Statista (2025). Global conversion rates in selected verticals 2025 [Dataset]. https://www.statista.com/statistics/1106713/global-conversion-rate-by-industry-and-device/
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Global conversion rates in selected verticals 2025

Explore at:
2 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
May 28, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

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