Online conversion rates of e-commerce sites were the highest in the skincare sector, at ****percent in the second quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

Comprehensive dataset of ecommerce conversion rates by industry, device, traffic source, and geographic region for 2025

During the second quarter of 2025, *** percent of visits to e-commerce websites worldwide converted to purchases. In Switzerland, online shopper conversion rates stood at ***** percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the second quarter of 2025, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Comprehensive dataset of BigCommerce platform conversion rates, mobile performance metrics, and industry-specific benchmarks for ecommerce optimization.

Worldwide, the conversion rate for skincare products online fluctuated from the third quarter of 2022 to the third quarter of 2024. In the ************** of 2023, the conversion rate was at *** percent and then decreased to *** percent.

In 2024, next to an add-to-cart rate of 10.6%, a cart abandonment rate of 71.5%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Fashion in Germany also consist of an AOV of US$146, a discount rate of 13%, and a return rate of 18.5%.

Between 2020 and 2021, Black Friday showed changes in conversion rates across multiple industries worldwide. From November 26th to 29th, 2021, Black Friday's conversion rate in the fashion and accessories segment decreased by ***** percent, compared to the same period of the last year. In turn, other e-commerce segments like sporting goods and hobbies saw it rise by ** percent.

Live E-commerce Market Outlook 2032

The global Live e-commerce market size was USD 1672.59 Billion in 2023 and is projected to reach USD 4376.67 Billion by 2032, expanding at a CAGR of 11.28% during 2024–2032. The market growth is attributed to the increasing internet penetration and integration of social media.



The increasing popularity of live e-commerce market is revolutionizing the retail industry around the globe. Live e-commerce, known for its real-time online consumer interaction, is a trend that captures the digitalization of retail and the integration of entertainment into commerce. A platform that brings together social media, influencers, and real-time interaction, it offers consumers a novel shopping experience. Fueling this growth, is the need for interactions in an increasingly digitalized world, the rising influence of online celebrities, and the omnipresence of smartphone devices.

Live e-commerce has dramatically changed customers' buying experience, breaking the boundaries between retail and entertainment. It allows consumers to communicate directly with sellers and influencers, ask questions about the products, and learn how to use them in real-time. This increased interaction offers authenticity and boosts consumer confidence, providing a significant boost to conversion rates. Besides, combining shopping with entertainment sustains audience engagement, leading to longer browsing times and higher purchasing probability.



The growing influence of online celebrities or KOLs (Key Opinion Leaders) is a significant driver accelerating the development of the live e-commerce market. These charismatic individuals possess a substantial follower base, creating immense selling power. By showcasing and recommending products through live streaming sessions, these influencers have a direct and substantial impact on consumer buying decisions.

Impact of Artificial Intelligence (AI) on the Live E-commerce Market

Artificial Intelligence has a significant impact on the live e-commerce market. Through the implementation of AI technologies, comp

Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2023, the share of online shopping carts that is being abandoned reached 70 percent for the first time since 2013. This is an increase of more than 10 percentage points compared to the start of the time period considered here. Mobiles vs. desktops When global consumers shop online, they spend considerably more when doing so on desktop computers. In December 2023, the average value of e-commerce purchases made through desktops was approximately 159 U.S. dollars. Purchases completed on mobiles and tablets were of comparable values, ranging between 100 and 105 U.S. dollars. Even though consumers spent more when conducting their shopping on computers, they were more inclined to add products to their shopping carts when using mobile devices. Ultimately, mobile devices provide a convenient and more accessible way to shop, but desktop computers remain the preferred choice for more expensive purchases. Where do consumers shop online? Across the globe, digital marketplaces are shoppers’ number-one online shopping destination. As of April 2024, some 29 percent of consumers voted marketplaces as their favorite e-commerce channel, followed by physical stores and retailer sites. Looking at which retailers’ global shoppers prefer to shop at, amazon.com emerged as the world's most popular online marketplace, based on share of visits. The U.S. portal accounted for around one-fifth of the global online marketplace's traffic in December 2023. Amazon's German and Japanese portal sites ranked third and fifth among the leading online marketplaces, further demonstrating Amazon's dominance over the market.

Clickstream Analytics Market size was valued at USD 1.62 Billion in 2024 and is projected to reach USD 5.3 Billion by 2031, growing at a CAGR of 15.95% from 2024 to 2031.

Global Clickstream Analytics Market Drivers

Growing E-commerce Industry: Adobe Analytics reports that companies using clickstream analytics saw an average increase of 23% in conversion rates and a 15% reduction in cart abandonment rates in 2021. Increasing online shopping drives the need for clickstream analytics to enhance user experience and optimize conversion rates. Rising Focus on Customer Personalization: According to the Interactive Advertising Bureau (IAB), digital advertising spending reached $189 billion in 2021, a 35.4% increase from 2020, with companies investing heavily in analytics to optimize their campaigns. Businesses are adopting clickstream analytics to provide personalized product recommendations and targeted marketing campaigns. Advancements in AI and Machine Learning: According to Gartner, organizations that have implemented real-time analytics reported a 30% increase in customer satisfaction scores. Integration with AI technologies helps in predictive analysis, enabling businesses to forecast user behavior and trends.

Digital Experience Analytics for Commerce Market Outlook

According to our latest research, the global Digital Experience Analytics for Commerce market size reached USD 6.8 billion in 2024, reflecting robust adoption across diverse industry verticals. The market is experiencing a strong compound annual growth rate (CAGR) of 15.2% and is projected to reach USD 18.6 billion by 2033. This remarkable growth is primarily driven by the increasing need for businesses to deliver seamless, personalized, and data-driven online experiences to their customers, as digital commerce continues to outpace traditional retail channels worldwide.

One of the most significant growth factors propelling the Digital Experience Analytics for Commerce market is the rapid digital transformation across industries, especially within retail, BFSI, and healthcare. The proliferation of digital touchpoints, including mobile apps, websites, and social platforms, has led to an exponential increase in customer interactions online. Businesses are recognizing the critical importance of capturing, analyzing, and acting upon these interactions to enhance customer satisfaction, boost conversion rates, and foster loyalty. This imperative is driving investments in advanced analytics platforms that provide granular insights into customer journeys, behavioral patterns, and pain points, empowering organizations to make data-informed decisions that directly impact revenue and growth.

Another key driver is the escalating competition in the e-commerce and digital retail landscape. As more businesses pivot to online channels, the need to differentiate and optimize every aspect of the customer experience has become paramount. Digital experience analytics solutions enable retailers and service providers to identify bottlenecks in the purchase funnel, personalize content and offers, and monitor the real-time performance of digital assets. The integration of artificial intelligence and machine learning into these platforms further enhances their predictive capabilities, allowing for proactive optimization and highly targeted engagement strategies. This technological evolution is not only improving operational efficiencies but also delivering measurable business outcomes, such as higher conversion rates and increased average order values.

Furthermore, the growing emphasis on omnichannel engagement and the rise of privacy regulations are shaping the evolution of digital experience analytics. Organizations are seeking unified platforms that can seamlessly aggregate data from multiple sources while ensuring compliance with regional and global data protection standards. The ability to provide a consistent and secure digital experience across web, mobile, and emerging channels (such as voice and IoT) is becoming a strategic imperative. Vendors are responding by enhancing their offerings with robust privacy controls, advanced data anonymization, and consent management features, thus broadening the appeal of these solutions across regulated industries such as BFSI and healthcare.

From a regional perspective, North America continues to dominate the Digital Experience Analytics for Commerce market, accounting for the largest revenue share in 2024. This leadership position is underpinned by high digital maturity, substantial e-commerce penetration, and a strong focus on customer-centric innovation among enterprises in the United States and Canada. Meanwhile, Asia Pacific is emerging as the fastest-growing region, fueled by rapid urbanization, expanding internet connectivity, and a burgeoning digital consumer base in countries such as China, India, and Southeast Asia. Europe maintains a steady growth trajectory, supported by stringent data privacy regulations and a sophisticated retail ecosystem, while Latin America and the Middle East & Africa are witnessing increasing adoption as businesses accelerate their digital transformation journeys.

Component Analysis

The Digital Experience Analytics for Commerce market by component is segmented into software and services, with software solutions accounting for the dominant share in 2024. The market's rapid expansion is largely attributed to the growing sophistication of analytics platforms, which now offer end-to-end visibility into customer interactions, real-time data processing, and actionable insights. Modern software solutions integrate seamlessly with existing digital infrastructures, providing capabilities such as heat mapping, session replay

Snapshot img

India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

Digital Duty-Free Shopping Market Outlook

According to our latest research, the global digital duty-free shopping market size reached USD 12.4 billion in 2024, with a robust year-on-year growth trajectory. The market is expected to expand at a CAGR of 14.2% over the forecast period, projecting a value of USD 38.3 billion by 2033. This impressive growth is primarily driven by evolving consumer preferences for seamless, contactless shopping experiences, coupled with the proliferation of digital platforms and increasing international travel. As per our latest findings, the industry is undergoing a significant digital transformation, reshaping the traditional duty-free shopping landscape into a more accessible and convenient ecosystem for global travelers.

A key growth factor for the digital duty-free shopping market is the rapid digitalization of the retail sector, which has been accelerated by advancements in mobile technology and the rise of e-commerce. Consumers now expect a frictionless, omnichannel experience that allows them to browse, reserve, and purchase duty-free products online before or during their travels. The integration of secure payment gateways, real-time inventory management, and personalized marketing strategies has further enhanced the attractiveness of digital duty-free platforms. Retailers are leveraging big data analytics and artificial intelligence to offer tailored recommendations, dynamic pricing, and loyalty programs, which not only improve customer satisfaction but also drive higher conversion rates and average order values.

The increasing number of international travelers, especially from emerging economies in Asia Pacific and the Middle East, is another significant driver of market expansion. With airports and travel hubs investing in digital infrastructure, travelers are now able to access a wider range of duty-free products through web-based and mobile app platforms. The convenience of pre-ordering and contactless pickup options has become particularly appealing in the post-pandemic era, where health and safety concerns remain paramount. Additionally, the growing trend of luxury and premium product offerings in the digital duty-free space, such as high-end cosmetics, electronics, and fashion accessories, is attracting a new segment of affluent and tech-savvy consumers.

Strategic partnerships and collaborations between duty-free retailers, airport authorities, and technology providers are playing a crucial role in shaping the digital duty-free shopping ecosystem. These alliances enable seamless integration of digital platforms with airport operations, ensuring efficient order fulfillment and enhanced traveler engagement. Moreover, regulatory support in several regions, aimed at promoting digital commerce and simplifying cross-border transactions, is fostering a favorable environment for market growth. As the industry continues to innovate, the adoption of blockchain for inventory transparency and augmented reality for immersive product experiences are expected to further differentiate digital duty-free offerings from traditional brick-and-mortar stores.

From a regional perspective, the Asia Pacific region is emerging as the largest and fastest-growing market for digital duty-free shopping, driven by a surge in outbound tourism, rising disposable incomes, and a tech-savvy population. North America and Europe are also witnessing steady growth, supported by strong airport infrastructure and a mature e-commerce landscape. Meanwhile, the Middle East is capitalizing on its status as a global travel hub, with significant investments in digital retailing at major airports. Latin America and Africa, though currently smaller markets, are expected to register notable growth rates as digital penetration and international travel increase in the coming years.

Platform Analysis

The digital duty-free shopping market is primarily segmented by platform into web-based and mobile app channels. Web-based platforms have historically dominated the marke

One of the reasons behind AI-powered customer service is the preference for conversational AI over phone calls. In 2024, 82 percent of consumers stated they would use a chatbot instead of waiting for a customer representative to take their call. An outstanding 96 percent of surveyed shoppers believed that more companies should opt for chatbots over traditional customer support services.

In the fourth quarter of 2023, about 2.18 percent of visits to e-commerce websites in Great Britain converted to purchases. In the same quarter of the following year, the conversion rate by British online shoppers was about 1.94 percent.

Semantic Product Search Market Outlook

As per our latest research conducted in early 2025, the global semantic product search market size reached USD 6.2 billion in 2024, reflecting robust adoption across diverse industries. The market is projected to expand at a CAGR of 18.7% during the forecast period, reaching a value of USD 32.1 billion by 2033. The primary growth driver for this market is the increasing demand for intelligent and context-aware search capabilities that enhance user experience and conversion rates in digital commerce and enterprise environments.

One of the most significant growth factors for the semantic product search market is the rapid evolution of e-commerce and digital retail platforms. As online product catalogs become increasingly vast and complex, traditional keyword-based search mechanisms often fail to deliver relevant results, leading to customer frustration and lost sales opportunities. Semantic product search leverages advanced natural language processing (NLP) and machine learning algorithms to understand user intent, context, and the relationships between products, thereby providing more accurate and personalized search results. This improved search capability not only boosts customer satisfaction but also drives higher conversion rates and average order values, making it an essential tool for modern retailers and online marketplaces.

Another key driver is the growing integration of artificial intelligence and big data analytics within enterprise IT infrastructures. Organizations across sectors such as healthcare, BFSI, and telecommunications are increasingly deploying semantic search solutions to streamline internal knowledge management, improve customer support, and enable smarter product discovery. The ability of semantic product search to process unstructured data, extract meaningful insights, and deliver contextually relevant information is transforming how businesses interact with both customers and internal stakeholders. Furthermore, the proliferation of multi-channel and omnichannel strategies necessitates a unified, intelligent search experience, further propelling the adoption of semantic search technologies.

The expansion of cloud computing and the shift toward SaaS-based solutions are also fueling the growth of the semantic product search market. Cloud-based deployment models offer scalability, flexibility, and cost-effectiveness, enabling small and medium enterprises (SMEs) to access advanced search capabilities without significant upfront investment in IT infrastructure. This democratization of technology is fostering innovation and leveling the playing field for businesses of all sizes. Additionally, continuous advancements in AI, NLP, and deep learning are lowering the barriers to entry and making semantic search solutions more accessible, customizable, and efficient, thus accelerating market growth across regions and industries.

From a regional perspective, North America currently dominates the semantic product search market, driven by the presence of major technology providers, high digitalization rates, and early adoption of AI-powered solutions. However, Asia Pacific is emerging as the fastest-growing region, fueled by rapid e-commerce growth, increasing smartphone penetration, and substantial investments in digital infrastructure. Europe also represents a significant market, with strong demand from both established retailers and innovative startups. The Middle East & Africa and Latin America are witnessing steady growth, supported by ongoing digital transformation initiatives and rising awareness of the benefits of semantic search technologies.

Component Analysis

The semantic product search market is segmented by component into software and services, each playing a crucial role in the ecosystem. The software segment encompasses core search engines, NLP modules, and machine learning frameworks designed to deliver context-aware product discovery and recommendation experiences. This segm

asos.com, operated by ASOS.com, Ltd., is an internationally-focused online store that generates eCommerce net sales primarily in the United Kingdom as well as in the United States and France. With regards to the product range, asos.com achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Furniture & Appliances” category are part of the offer. The online store was launched in 2000. *Figures from this year on are forecasts.

Offer Personalization Platform Market Outlook

According to our latest research, the global Offer Personalization Platform market size reached USD 2.4 billion in 2024, driven by the increasing demand for tailored customer experiences across industries. The market is anticipated to expand at a robust CAGR of 13.7% from 2025 to 2033, projecting a valuation of USD 7.7 billion by 2033. This remarkable growth trajectory is fueled by the rising adoption of artificial intelligence and machine learning in marketing strategies, enabling enterprises to deliver hyper-personalized offers and optimize customer engagement.

One of the primary growth factors for the Offer Personalization Platform market is the intensifying focus on customer-centric business models. Companies across sectors such as retail, BFSI, and healthcare are increasingly leveraging personalization platforms to enhance customer satisfaction, loyalty, and retention. The integration of advanced analytics and real-time data processing capabilities allows businesses to craft relevant offers based on user behavior, preferences, and purchase history. This shift from generic marketing to highly tailored experiences is reshaping the competitive landscape and compelling organizations to invest in sophisticated personalization solutions.

Another significant driver is the rapid digital transformation witnessed globally, accelerated by the proliferation of e-commerce and omnichannel retailing. As consumers interact with brands through multiple touchpoints, the need for consistent and contextually relevant offers has become paramount. Offer personalization platforms empower enterprises to unify customer data from disparate sources, enabling seamless and cohesive engagement across online and offline channels. Additionally, the rise of mobile commerce and social media marketing has amplified the demand for real-time personalization capabilities, further propelling market growth.

The expanding ecosystem of artificial intelligence and machine learning technologies is also a critical enabler for the Offer Personalization Platform market. Innovations in predictive analytics, natural language processing, and recommendation engines have transformed the way companies anticipate customer needs and deliver personalized offers. The ability to automate offer generation and optimization not only enhances marketing efficiency but also drives measurable business outcomes such as increased conversion rates and higher average order values. As enterprises continue to prioritize data-driven decision-making, the adoption of personalization platforms is expected to surge across diverse industry verticals.

From a regional perspective, North America currently dominates the Offer Personalization Platform market, accounting for the largest revenue share in 2024. This leadership is attributed to the strong presence of technology giants, high digital adoption rates, and a mature e-commerce landscape. However, Asia Pacific is emerging as the fastest-growing market, with a projected CAGR exceeding 15% during the forecast period. The region's burgeoning middle class, rapid urbanization, and increasing internet penetration are creating fertile ground for personalized marketing strategies. Europe, Latin America, and the Middle East & Africa are also witnessing steady growth, driven by rising investments in digital infrastructure and evolving consumer preferences.

Component Analysis

The Offer Personalization Platform market is segmented by component into software and services, each playing a pivotal role in the overall ecosystem. The software segment holds the lion’s share of the market, primarily due to the increasing deployment of advanced personalization engines, recommendation systems, and customer data platforms. These solutions are designed to integrate seamlessly with existing CRM and marketing automation tools, enabling real-time offer generation and delivery. Software providers are continuously innovating to introduce features such as AI-powered segmentation, dynamic content creation, and omnichannel orchestration, which are highly sought after by enterprises aiming to stay ahead in the competitive landscape.

The services segment, encompassing consulting, implementation, and support, is experiencing robust growth as organizations seek expert guidance to maximize the value of their personalization initiatives. Service providers assis

The revenue in the fashion e-commerce market in Europe was modeled to be 214.47 billion U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by 78.44 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by 88.29 billion U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.

Revenue is forecast to significantly increase in all regions. From the selected regions, the ranking by revenue in the fashion e-commerce market is forecast to be led by Asia with 364.81 billion U.S. dollars. In contrast, the ranking is trailed by Australia & Oceania with 12.77 billion U.S. dollars.Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Canada and a comparison of countries or regions regarding average revenue per user (ARPU).The Statista Market Insights cover a broad range of additional markets.