Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

Comprehensive dataset of ecommerce conversion rates by industry, device, traffic source, and geographic region for 2025

Online shopping conversion rates for health and beauty products stood just below *** percent from the first quarter of 2023 to the fourth quarter of 2024. In the fourth quarter of 2024, the conversion rate was at *** percent.

During the first quarter of 2025, *** percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at *** percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the fourth quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Comprehensive dataset of BigCommerce platform conversion rates, mobile performance metrics, and industry-specific benchmarks for ecommerce optimization.

The global online shopping conversion rate for cosmetic products varied from the forth quarter of 2022 to the forth quarter of 2024. In the forth quarter of 2022, the conversion rate was at *** percent. It then fell to *** percent in the fourth quarter of 2023 before dropping to *** percent in the forth quarter of 2024.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In 2024, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 79.4%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs in Vietnam also consist of an AOV of US$80.2, a discount rate of 14.2%, and a return rate of 4.7%.

In 2024, next to an add-to-cart rate of 10.5%, a cart abandonment rate of 79.3%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Fashion in India also consist of an AOV of US$62.9, a discount rate of 20.5%, and a return rate of 16.9%.

In 2024, next to an add-to-cart rate of 9.1%, a cart abandonment rate of 62.6%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs in Australia also consist of an AOV of US$126.9, a discount rate of 10%, and a return rate of 8.9%.

Worldwide, the conversion rate for skincare products online fluctuated from the third quarter of 2022 to the third quarter of 2024. In the ************** of 2023, the conversion rate was at *** percent and then decreased to *** percent.

In 2024, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 67.1%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for the global Pet Supplies market also consist of an AOV of US$73.4, a discount rate of 11.6%, and a return rate of 3.1%.

In 2024, next to an add-to-cart rate of 9.4%, a cart abandonment rate of 74.9%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs in Pakistan also consist of an AOV of US$63.2, a discount rate of 16.1%, and a return rate of 5.1%.

Live E-commerce Market Outlook 2032

The global Live e-commerce market size was USD 1672.59 Billion in 2023 and is projected to reach USD 4376.67 Billion by 2032, expanding at a CAGR of 11.28% during 2024–2032. The market growth is attributed to the increasing internet penetration and integration of social media.



The increasing popularity of live e-commerce market is revolutionizing the retail industry around the globe. Live e-commerce, known for its real-time online consumer interaction, is a trend that captures the digitalization of retail and the integration of entertainment into commerce. A platform that brings together social media, influencers, and real-time interaction, it offers consumers a novel shopping experience. Fueling this growth, is the need for interactions in an increasingly digitalized world, the rising influence of online celebrities, and the omnipresence of smartphone devices.

Live e-commerce has dramatically changed customers' buying experience, breaking the boundaries between retail and entertainment. It allows consumers to communicate directly with sellers and influencers, ask questions about the products, and learn how to use them in real-time. This increased interaction offers authenticity and boosts consumer confidence, providing a significant boost to conversion rates. Besides, combining shopping with entertainment sustains audience engagement, leading to longer browsing times and higher purchasing probability.



The growing influence of online celebrities or KOLs (Key Opinion Leaders) is a significant driver accelerating the development of the live e-commerce market. These charismatic individuals possess a substantial follower base, creating immense selling power. By showcasing and recommending products through live streaming sessions, these influencers have a direct and substantial impact on consumer buying decisions.

Impact of Artificial Intelligence (AI) on the Live E-commerce Market

Artificial Intelligence has a significant impact on the live e-commerce market. Through the implementation of AI technologies, comp

In 2024, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 86.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Furniture in the U.S. also consist of an AOV of US$545.8, a discount rate of 13.7%, and a return rate of 3.9%.

Clickstream Analytics Market size was valued at USD 1.62 Billion in 2024 and is projected to reach USD 5.3 Billion by 2031, growing at a CAGR of 15.95% from 2024 to 2031.

Global Clickstream Analytics Market Drivers

Growing E-commerce Industry: Adobe Analytics reports that companies using clickstream analytics saw an average increase of 23% in conversion rates and a 15% reduction in cart abandonment rates in 2021. Increasing online shopping drives the need for clickstream analytics to enhance user experience and optimize conversion rates. Rising Focus on Customer Personalization: According to the Interactive Advertising Bureau (IAB), digital advertising spending reached $189 billion in 2021, a 35.4% increase from 2020, with companies investing heavily in analytics to optimize their campaigns. Businesses are adopting clickstream analytics to provide personalized product recommendations and targeted marketing campaigns. Advancements in AI and Machine Learning: According to Gartner, organizations that have implemented real-time analytics reported a 30% increase in customer satisfaction scores. Integration with AI technologies helps in predictive analysis, enabling businesses to forecast user behavior and trends.

Between 2020 and 2021, Black Friday showed changes in conversion rates across multiple industries worldwide. From November 26th to 29th, 2021, Black Friday's conversion rate in the fashion and accessories segment decreased by ***** percent, compared to the same period of the last year. In turn, other e-commerce segments like sporting goods and hobbies saw it rise by ** percent.

The Product Recommendation System market is experiencing robust growth, projected to reach $6.88 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 33.06%. This expansion is fueled by the increasing adoption of e-commerce, the need for personalized customer experiences, and the rising availability of sophisticated data analytics tools. Key drivers include the growing preference for online shopping, the need to enhance customer engagement and loyalty, and the ability of recommendation systems to improve conversion rates and average order values. The market is segmented by deployment mode (on-premise and cloud), filtering techniques (collaborative, content-based, hybrid), and end-user industry (IT & Telecom, BFSI, Retail, Media & Entertainment, Healthcare). The cloud deployment model is gaining significant traction due to its scalability, flexibility, and cost-effectiveness. Hybrid recommendation systems, combining collaborative and content-based approaches, are also witnessing increased adoption for achieving a balance between personalization and efficiency. Major players like Amazon, Netflix, Salesforce, and Google are driving innovation and market competition, constantly improving algorithm accuracy and integrating AI-powered features. The competitive landscape is characterized by both established technology giants and specialized recommendation engine providers. Future growth will likely be driven by advancements in artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) technologies, enabling more accurate and personalized recommendations. The North American market currently holds a significant share, followed by Europe and Asia Pacific. However, the Asia Pacific region is anticipated to witness the fastest growth rate due to increasing internet penetration, rising smartphone usage, and a burgeoning e-commerce sector. While data privacy regulations and the potential for biased recommendations pose challenges, the overall market outlook remains highly positive, driven by ongoing technological advancements and the growing demand for personalized experiences across diverse industries. The market's growth trajectory signifies the crucial role product recommendation systems play in optimizing online retail experiences and enhancing customer satisfaction across multiple sectors. This ongoing expansion highlights the importance of continuous innovation and adaptation within this dynamic landscape. Recent developments include: January 2023 - Coveo Solutions Inc. opened a new office in London, England, to assist growth in Europe. The new office will serve clients in Europe, such as Philips, SWIFT, Vestas, Nestlé, Kurt Geiger, River Island, MandM Direct, Halfords, and Healthspan, which have chosen Coveo AI to improve the experiences of their customers, employees, and workplace. Coveo also collaborated with system integrators, referral partners, and strategic partners in other regions to offer search, personalization, recommendations, and merchandising to major corporations that want to significantly raise customer satisfaction, employee productivity, and overall profitability., August 2022 - Google announced plans to open three new Google Cloud regions in Malaysia, Thailand, and New Zealand, in addition to the six previously announced regions in Berlin, Dammam, Doha, Mexico, Tel Aviv, and Turin.. Key drivers for this market are: Increasing Demand for the Customization of Digital Commerce Experience Across Mobile and Web, Growing Adoption by Retailers for Controlling Merchandising and Inventory Rules. Potential restraints include: Complexity Regarding Incorrect Labeling Due to Changing User Preferences. Notable trends are: Increasing Demand for Customization of Digital Commerce Experience Across Mobile and Web Drives the Market's Growth.

In 2024, the global e-commerce fashion industry is forecast to reach an overall market value of 781.5 billion U.S. dollars. According to estimates, the industry is expected to reach a value of over 1.6 trillion U.S. dollars by 2030.

India Online Grocery Market Outlook

According to our latest research, the global online grocery market size stood at USD 375.4 billion in 2024, with India contributing a significant share of USD 14.8 billion for the same year. The Indian online grocery market is expected to witness robust expansion, registering a compound annual growth rate (CAGR) of 22.3% from 2025 to 2033. By the end of 2033, the Indian market is forecasted to reach USD 115.6 billion, propelled by rapid digitalization, increasing urbanization, and evolving consumer lifestyles. The surge in demand for convenience, coupled with the proliferation of smartphones and internet connectivity, continues to be the primary growth driver for the online grocery sector in India.

The substantial growth of the India online grocery market is primarily attributed to the country’s burgeoning urban population and the rising adoption of digital platforms for everyday shopping. Urban consumers, especially millennials and working professionals, are increasingly seeking convenience and time-saving solutions, making online grocery shopping an attractive alternative to traditional brick-and-mortar stores. The pandemic has further accelerated this shift, as safety and hygiene concerns prompted more consumers to explore online channels for their grocery needs. Moreover, the expansion of e-commerce infrastructure and the entry of major players such as Reliance JioMart, BigBasket, and Amazon Pantry have significantly enhanced product assortment, service quality, and last-mile delivery capabilities, thus boosting market penetration across metro and tier I cities.

Another pivotal growth factor for the India online grocery market is the continuous innovation in delivery models and payment options. Companies are increasingly investing in advanced logistics, cold chain management, and real-time tracking systems to ensure faster and more reliable deliveries. Additionally, the introduction of flexible payment modes, including e-wallets, Unified Payments Interface (UPI), and Buy Now Pay Later (BNPL) options, has made the online shopping experience seamless and secure for a diverse consumer base. Subscription-based models, offering scheduled deliveries and exclusive discounts, are also gaining traction, particularly among households with predictable consumption patterns. These innovations are not only enhancing customer satisfaction but also fostering brand loyalty and long-term engagement.

The market’s growth trajectory is further strengthened by the increasing focus on personalized marketing and data-driven strategies. Online grocery platforms are leveraging artificial intelligence and machine learning to analyze consumer preferences, predict buying behavior, and tailor product recommendations. This data-centric approach enables companies to optimize inventory management, reduce wastage, and offer customized promotions, thus driving higher conversion rates and average order values. Furthermore, the integration of regional languages, voice search, and easy-to-navigate interfaces is making online grocery platforms more accessible to consumers in tier II and tier III cities, thereby expanding the market’s reach beyond urban centers.

Regionally, South India and West India are emerging as the fastest-growing markets, driven by higher digital literacy rates, greater smartphone penetration, and proactive state government initiatives to promote e-commerce. North India, led by metropolitan hubs such as Delhi NCR, continues to hold the largest share, thanks to its dense population and affluent consumer base. Meanwhile, East India is witnessing steady growth as companies intensify their outreach efforts and address logistical challenges unique to the region. The competitive landscape is becoming increasingly dynamic, with both established players and new entrants vying for market share through aggressive marketing, strategic partnerships, and localized offerings.

Product Type Analysis

The product type segment within the India online g