What are the average email marketing results in different countries? Here’s what we’ve found.

This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In 2023, marketing e-mails in the financial services sector had the highest click-to-open rate, at **** percent. Publishing and communications followed, with ***** percent and ***** percent, respectively.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In 2023, emails marketing sent by companies and organisations from the tourism industry an open rate of **** percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by culture with ** percent and consumer electronics with **** percent. The lowest open rates were reported in the fashion industry, with **** percent.

According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly ***** percent. In comparison, for automated cart abandonment emails, the rate stood at roughly *** percent.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.

In 2023, marketing e-mails in Canada had a click-through rate of **** percent, highest among the selected countries presented in the data set. In Germany, the rate stood at **** percent.

Tutaj zebraliśmy benchmarki email marketingu w podziale na branże. Możesz zobaczyć, jak Twój średni współczynnik otwarć, kliknięć, kliknięć do otwarć, wypisów i zgłoszeń do spamu wypada na tle innych firm z Twojej branży.

In 2023, marketing e-mails in Great Britain had an open rate of ***** percent. A year earlier, the rate stood at ***** percent. E-mail marketing open rate is the share of recipients who open an email out of your total number of recipients.

In 2020, the unsubscribe rate of marketing emails worldwide stood at *** percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to *** percent. Email marketing generated *** billion U.S. dollars in revenue worldwide that year.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

Jakie są średnie wyniki w email marketingu w różnych krajach? Oto, co udało nam się ustalić.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

In 2024, the open rates for e-commerce e-mail marketing campaigns increased to ***** percent, compared to **** percent three years prior.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

In 2023, marketing e-mails in Romania had an open rate of ***** percent, the highest among the European countries presented in the data set. In Singapore and Indonesia, the rate stood at ***** percent and was the lowest in the set.

With **** percent, the finance industry in the United Kingdom (UK) enjoyed the highest open rate of its marketing emails among the sectors presented in 2022. Open rate is defined as the share of emails opened out of the total number of emails delivered.