In 2023, the average engagement rate for sports teams' posts on X (formerly Twitter) was 0.07 percent, the highest engagement rate of all selected industries. Overall, media brand posts achieved a 0.01 percent engagement rate, the lowest of all selected industries. Moreover, the average engagement rate of brand posts on X/Twitter was 0.03 percent. Brands posting on Facebook achieved an average engagement rate of 0.06 percent.

In 2024, posts on X (formerly Twitter) generated an average of 31.46 likes, down from 37.82 likes in 2023. Mentions and reposts also declines year-over-year, and in 2024, the average post on the platform received 1.56 likes and 8.47 mentions.

In 2022, tweets about arts and crafts on the popular micro-blogging platform X (formerly known as Twitter) had the highest user engagement rate, with an average of 0.1 percent for the examined period. Additionally, posts about Airlines has the lowest engagement rate, at just 0.01 percent. The average engagement rate for posts on Twitter across all industries was 0.05 percent.

In the first five months of 2016, the median U.S. Congress member tweeted an average of 107 times per month. In comparison, in the first five months of 2016, the median U.S. Congress member tweeted an average of 59times per month.

As of 2019, a significant share of national-level legislators in select English-language countries were using the online social platform Twitter. In the United States, the median number of tweets per month from national legislators was 79, making them the most engaged legislators on the platform. In contrast, New Zealand's legislators only posted 15 tweets per month.

These are the key Twitter user statistics that you need to know.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

This statistic presents the average number of daily brand posts on Twitter from 2017 to 2019. As of the last measured period, brands posted an average of 0.77 tweets to the social network every day. This represents an approximately ten percent decline from the previous year, continuing the trend of less brand engagement on Twitter.

As of February 2024, Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 436 million active monthly users.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

In 2022, users worldwide spent over five hours using the X/Twitter mobile app per month. Users in Argentina spent over eight hours on average using the popular social and microblogging app, while users in Indonesia spent around seven hours monthly on the app. In Mexico, each user spent less than five hours per month on X/Twitter, down by two percent compared to the previous year.

This is the breakdown of Twitter users by age group.

With over 436 million monthly active users, building a huge Twitter following is not an easy task.

In the first quarter of 2022, Twitter's cost per ad engagement grew by 10 percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at 4.5 billion U.S. dollars.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The US has the largest number of Twitter users with 79.6 million users. They account for about 16.7% of all Twitter users worldwide.

According to a report conducted in 2021, European Members of Parliament had an average engagement rate on Instagram of 2.9 percent. On Facebook and Twitter, MPs had an average engagement rate of 1.2 percent and 0.4 percent, respectively. Overall, an engagement rate of Instagram of almost three percent is considerably high, as the average engagement rate worldwide per post on the platform is around 0.83 percent.