In 2023, the average engagement rate of posts by sports teams on Facebook was 0.3 percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of 0.06 percent. Overall, Influencers achieved a Facebook post engagement rate of 0.16 percent. Verticals such as Tech and Software and Food and Beverage both encountered engagement rates of 0.03 percent.

As of November 2023, the average Facebook page fan engagement with posts on a page was 0.06 percent. Image posts drew the highest level of engagement from page fans, having an interaction rate of 0.1 percent. Furthermore, link posts saw the lowest engagement rate with 0.03 percent.

Between September and November 2023, Facebook video posts in Belgium had an engagement rate of 0.68 percent, the most engagement for any type of post on the social media platform. Additionally, photo posts on the social media platform had an average engagement rate of 0.23 percent. Overall, all types of posts on Facebook in Belgium had an average engagement rate of 0.2 percent.

Between September and November 2023, photo posts on Facebook had the highest engagement rate among Swedish users, with a rate of 0.32 percent. Link posts followed with an engagement rate of 0.22 percent, while status posts and video posts each had a rate of 0.12 percent in the examined period.

According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

In the fourth quarter of 2020, Facebook status posts had the highest engagement rate in New Zealand, with an average engagement rate of around two percent. Whereas, link posts only had an engagement rate of 0.06 percent.

As of January 2020, Facebook video posts had the highest engagement rate in Vietnam, with an average engagement rate of around 9.86 percent. In that period, Facebook was the most used social media platform in Vietnam.

According to a report published by DataReportal, in 2023, Facebook photo posts and status posts had the highest engagement rate in Thailand, with an average engagement rate of around 0.09 percent. This was followed by photo posts which reached 0.06 percent.

As of April 2020, Facebook brand accounts with between 5,000 and 10,000 followers had an average engagement rate of 1.12 percent on live videos, and a 0.59 percent engagement rate on pre-recorded videos. In comparison, Facebook brand accounts with over 100,000 followers had a 0.24 percent engagement rate on live videos and a 0.25 percent engagement rate on pre-recorded videos.

As of November 2023 in Canada, image posts were the type of post on Facebook pages that gained the most amount of user engagement, with an engagement rate of 0.09 percent. Video posts followed, with an engagement rate of 0.04 percent. Overall, publications of Facebook pages had an average engagement rate of 0.05 percent.

Between January and June 2023 in the United States, influencers on Facebook with a following of between 100 and 250 thousand followers had an average engagement rate of 4.85 percent, the highest of all influencers using the platform. Facebook influencers in the U.S. with over one million followers achieved an engagement rate of 0.22 percent.

Status posts had the highest engagement rates among Facebook users in Japan from September to November 2024, reaching an average engagement rate of 0.15 percent in relation to the number of page fans. All types of posts combined had an engagement rate of 0.1 percent.

Between September and November 2023, video posts showed the highest engagement rate among Facebook users in the Netherlands, reaching an average engagement rate of about 0.12 percent. Additionally, link posts and status posts received the least amount of engagement, with 0.03 percent. Overall, all types of posts combined reached an average engagement rate of around 0.1 percent.

As of the first half of 2020, native video had the highest level of user engagement, generating an average of 221,652 engagements. While embedded videos counted roughly 6,685 comments, live videos gathered 38,038 comments per video on average.

Between September 1 and November 30, 2024, the highest average engagement rate for a Facebook page in Romania was registered for pages related to status posts. By contrast, Facebook pages concerned with link posts had the lowest average engagement rate - 0.003 percent.

Status posts were the most engaging kind of Facebook page post in Poland in 2023, with a 0.23 percent engagement rate. Image posts were next, with 0.14 percent. The average engagement rate for page posts compared to Facebook page fans, in general, was 0.07 percent.

This statistic displays the average Facebook post engagement rates in Cambodia in 2017, by post type. In this year, Facebook video posts had the highest engagement rate in Cambodia, with an average engagement rate of around 6.27 percent.

In the first half of 2020, video posts appeared to attract the highest number of user engagements, with an average of 1,638 engagements per post. In comparison, photos gathered one thousand engagements per post on average during the period of consideration.

This statistic displays the average Facebook post engagement rates in Laos in 2017, by post type. In this year, Facebook link posts had the highest engagement rate in Laos, with an average engagement rate of around 2.09 percent.

This statistic displays the average Facebook post engagement rates in Kazakhstan in 2017, sorted by post type. That year, Facebook link posts showed the highest engagement rate in Kazakhstan, with an average engagement rate of around 5.47 percent.