In 2023, Mato Grosso was the Brazilian state with the largest planted area for agricultural production, amounting to more than 19 million hectares. This represented around one fifth of the planted area for agricultural production in Brazil. Paraná ranked second, with around 11.5 million hectares planted with permanent and temporary crops.

The South America Agricultural Sprayers Market size was valued at USD 501.09 Million in 2023 and is projected to reach USD 748.00 Million by 2032, exhibiting a CAGR of 5.89 % during the forecasts periods. This growth is primarily driven by the increasing demand for hybrid seeds, proactive government initiatives promoting agriculture, rising food security concerns, and continuous technological advancements in agricultural practices. Hybrid seeds offer superior yield, resistance to pests and diseases, and adaptability to diverse climatic conditions, leading to their widespread adoption. Additionally, government initiatives, such as financial incentives, research grants, and infrastructure development, have played a vital role in bolstering the market growth. Recent developments include: September 2022: John Deere has launched its 'see and spray' technology on one of the new sprayers released at the Farm Progress Show. The machine combines targeted spray technology with a conventional broadcast system to offer growers options throughout the season and it is the first green-on-green targeted spray technology to be commercialized by the company., June 2022: Bosch BASF Smart Farming GmbH, the joint venture between Bosch and BASF Digital Farming, has made a commercial sales collaboration for its Smart Spraying solution with Stara to create a line for the Imperador 4000 Eco Spray smart sprayer, following successful product trials in Brazil which enables to bring in the market with innovative Smart Spraying solution in Latin America.. Key drivers for this market are: Brazilian Farm Structure and Consolidation of Smaller Farms, Technological Advancements. Potential restraints include: High Cost of Equipment and Price Sensitivity, Data Privacy Concerns. Notable trends are: Increase in Average Farm Size Leading To Adoption of Agricultural Sprayers.

ABSTRACT: The current study explores variables associated with the loyalty of dairy farmers to dairy processors in the Brazilian context. A multivariate discrete choice (Logit) model and alternative formulations assess the associations between loyalty metrics and farm and processor characteristics for a sample of 32 dairy farmers in 16 municipalities at the Zona da Mata in Minas Gerais. Twenty-two dairy processors were identified as milk buyers in the area studied, but each farmer indicated that they could sell to an average of five alternative buyers of milk. Farmers’ attributes such as production scale or the technological level are not statistically significantly associated with loyalty in this sample. The current milk price paid to farmers in our sample is not associated with increased loyalty (sales to a single processor for 6 or more years) in all estimated models; although, further research on this impact is merited to inform buyer-pricing policy. Variables associated with increased loyalty include payment of premiums for quality, farmer years of experience and cooperation among farmers in the purchase of inputs. Delayed payment is associated with reduced loyalty. We could not determine the effect of participation in technical assistance programs offered by processors on loyalty, because in our sample all farmers received free university-provided technical assistance. The payment of a premium based on milk volume was also unassociated with loyalty determination. The small size of our sample limits the ability to generalize our results but provides exploratory results that facilitate future investigation.