In 2021, over **** percent of TikTok influencers in the United States had only 1,000 to ***** followers. Around ** percent of TikTok influencers had between ***** and ****** followers in the examined period. In comparison, only **** percent of TikTok influencers in the U.S. had over *********** followers in 2021.

As of February 2021, ********* of TikTok users in Poland had between *** and 1,000 followers. Only *** percent of Polish TikTokers had over ****** followers.

As of April 2023, the average engagement rate of content creators and accounts with over ** million followers on TikTok was approximately **** percent. In comparison, creators and TikTok accounts with lower follower counts reported lower average engagement rates - with accounts counting between *** thousand and *** thousand followers having an average engagement rate of **** percent as of the examined month.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

TikTok has a significantly larger female user base globally.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

A July 2020 study revealed that TikTok influencers in the United States with the most content also have the largest audience base. U.S. TikTok influencers with over 1 million subscribers had made an average of 617 posts to the video sharing platform. In comparison, influencers with 1,000 to 5,000 subscribers averaged only 192 uploaded posts.

https://s3-prod.adage.com/s3fs-public/20230807_celeb_run_agencies_3x2.jpg" alt="Celebs"> The dataset you provided appears to focus on TikTok celebrities and contains the following columns:

Celebrity: The name or handle of the TikTok celebrity. Followers: The number of followers the celebrity has, often represented in millions or billions. Following: The number of accounts the celebrity follows, which may be represented as thousands (K) or just a number. Likes: The total number of likes the celebrity’s videos have received, often represented in millions or billions. T.Videos: The total number of videos posted by the celebrity. Video Duration: The typical duration of their videos, which ranges from a few seconds (e.g., 10 - 15 seconds) to over a minute. Average Views: The average number of views their videos receive, often in millions. Net Worth: The estimated net worth of the celebrity, often represented in millions or billions of dollars. Most Viewed Video: The number of views for their most popular video, usually in millions or billions. Most Liked Video: The number of likes for their most popular video, represented in millions or billions. Video Category: The types or categories of videos the celebrity posts, such as comedy, dance, acting, challenges, etc.

From March 2023 to August 2023, TikTok accounts with up to 100 followers and *** views saw approximately ****** video views per follower. The number of views per follower appeared to decrease as the size of the analyzed account increased: small TikTok accounts - namely accounts between *** and 1,000 followers generating between ***** and ***** views - presented around *** video views per follower as of the examined period.

In the second quarter of 2025, TikTok generated around 192 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

In 2024, TikTok accounts with up to *** views produced videos of approximately ** seconds on average. Small accounts produced videos of around ** seconds in length. Huge accounts, which had over ****** followers, produced content with a duration of around ** seconds on average as of the examined period. Overall, the length of the average TikTok videos across accounts of all sizes experienced ** ******** between 2023 and 2024.

Explore the fascinating world of TikTok with our comprehensive TikTok User Profiles Dataset. Whether you're a marketer, researcher, or enthusiast, this dataset provides a wealth of information on public TikTok profiles, allowing you to extract valuable business and non-business insights. You have the flexibility to purchase the complete dataset or tailor it to your specific needs by utilizing a range of filtering options.

Key Data Points:

• Timestamp
• Account name
• Nickname
• Bio
• Average engagement score
• Creation date
• Verification status
• Likes count
• Followers count
• External link in bio
• and many more

Popular Use Cases: Unleash the potential of this dataset for a variety of applications, including:

Sentiment Analysis: Gain deep insights into user sentiment by analyzing profiles' content, engagement, and interactions. Brand Monitoring: Track mentions of your brand, products, or services across TikTok, understanding how users perceive and engage with your offerings. Influencer Marketing: Identify potential influencers by assessing their follower count, engagement, and overall impact, helping you make informed collaboration decisions. Audience Insights: Understand your target audience by examining user bios, locations, and other profile details, aiding in tailoring your content and strategies.

Source: BrightData

In 2020, TikTok influencers in Mexico with one to five thousand followers had an average of *** posts on their accounts. Comparatively, accounts with over *********** followers had an average of *** posts on their accounts.

The average minimum price per post of TikTok mega-influencers with more than one million followers worldwide was ***** U.S. dollars in 2022. The average minimum price per post of macro-influencers with 500,000 to one million followers was *** U.S. dollars, while the average maximum price was **** U.S. dollars.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

In the UK in 2020, TikTok influencers with *** to **** thousand followers had an average of *** posts on their accounts. Comparatively, accounts with over *** million followers had an average of *** posts on their accounts.

For most influencers, TikTok is not only used as an entertainment platform, but as a potential source of income. Influencers on TikTok with less than ***** followers published on average *** videos on their feed, compared to *** videos posted by influencers with more than *********** followers, in 2020. The general tendency that can be observed it that the more followers an influencer has on TikTok, the more content is posted.

Comprehensive benchmarks for the beauty industry across TikTok, Instagram, and YouTube, including metrics like average video views per post and engagement statistics.

Between January and June 2023 in the United States, TikTok influencers with an audience of between **** and ** thousand followers had an average engagement rate of ***** percent. This was the highest among all influencers using the platform. TikTok influencers with over *** million followers achieved an engagement rate of ***** percent.