In 2022, the average data used per smartphone per month worldwide amounted to 15 gigabytes (GB). The source forecasts that this will increase almost four times reaching 46 GB per smartphone per month globally in 2028.

North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming 29 gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.

This statistic shows the average monthly wireless data usage per user in the United States by age in the first two quarters of 2018. In the first half of 2018, users 25 years and younger used 4.1 GB of cellular and 16.8 GB of Wi-Fi wireless data.

The average mobile data usage per capita in 2018 was significantly less for the ETNO perimeter of Europe than for Japan, South Korea, and the United States. Europeans on average used 4.3 gigabytes per month of mobile data compared to that of 6.91, 7.15, and 7.24 gigabytes per month in Japan, South Korea, and the United States, respectively. It is important to note that there is a huge variation between European countries in terms of average usage, as Europe* is a regional representation compared to the selected countries included in this study.

According to forecasts, smartphone data usage per month in Mexico is set to be about 7.2 gigabytes per month in 2021. Looking ahead to 2026, traffic is expected to reach approximately 28.4 gigabytes. In Latin America, smartphone data traffic is also projected to grow in the coming years.

This statistic displays the average monthly smartphone cellular data usage from 2016 to 2021. In 2016, on average a smartphone consumed 1.7 GBs of cellular data per month. That number is projected to reach 8.9 GBs in 2021.

This statistic illustrates the average monthly data usage in gigabytes in rural and urban areas in England in 2019. In 2019, the average monthly data usage was 334 gigabytes in the urban areas of England.

As of the second quarter of 2024, the average residential high-speed broadband subscription in Canada downloaded around 460 gigabytes of data per month. This was a decrease on the previous quarter, when the average download volume reached a record 488 gigabytes per month.

In 2024, smartphones across the globe used an average of 20.29 gigabytes of mobile data per month, up from 17.27 gigabytes the previous year. This figure is expected to reach 23.78 gigabytes in 2025, and 42.38 gigabytes by 2029.

As of 2023, the average data consumption per user per month in India was at 24.1 gigabytes. 4G data traffic contributes to 99 percent of the overall data traffic while 5G was launched in India in October 2022. Increased online education, remote working for professionals and higher OTT viewership contributed to the data traffic growth.

In a survey conducted amongst mobile users in Australia in 2022, around 16 percent of respondents indicated that they use their entire mobile internet data allowance each month. Almost one third of respondents indicated that they use most of their data allowance each month. According to the source, the average Australian has around 60 gigabytes of data included in their phone plan.

The average monthly data use per fixed residential broadband connection reached 535 gigabytes in the United Kingdom in 2023, up from 482 gigabytes in 2022. Increasing broadband data traffic in the UK reflects the broad adoption of data intensive activities such as 4K streaming and online gaming.

Mobile data usage in Singapore reached an average of 86 petabytes (86,610 terabytes) per month in the third quarter of 2023. Despite the expansion of public WLANs, mobile data use remained on the rise.

Data pricing trend in Singapore Singapore has always had one of the most expensive data prices in Southeast Asia. However, new technologies such as 5G, as well as the competitive telecommunications market, led to price reductions over the past few years. In 2022, one gigabyte of mobile data cost around 0.61 U.S. dollars on average, indicating a decrease of more than two dollars compared to 2019. Despite the foreseeable trend of decreasing data prices, it would still remain relatively high compared to neighboring Indonesia's 0.28 U.S. dollars per gigabyte.

Singapore’s mobile data providers The telecommunications market in Singapore is shared by three main providers, Singtel, Starhub and M1. Among the leading providers of the country, Singtel had the best 5G coverage experience, as of May 2023.

In the first quarter of 2021, the average Singaporean mobile internet user consumed about 12.7 GB of data per month. With the increasing demand of online video and social media content this figure is expected to further grow over the next few years.

Since the declaration of the coronavirus (COVID-19) as a pandemic (March 11, 2020), the average daily broadband usage in the United States has gone up compared to earlier in the year. In the week from March 11 to March 18, 2020, the average daily broadband data usage per user in the United States was 6.3 GB during the office hours, an increase of 41.4 percent compared to January. The increase is most likely due to more people working from home and overall restrictions for people to stay at home.

The number of daily active users of Microsoft Teams has stayed the same in the past year, around 320 million. Due to the impact of the coronavirus (COVID-19) outbreak and the growing practices of social distancing and working from home, Microsoft has seen dramatic increases in the daily use of their communication and collaboration platform within a short period of time. Microsoft Teams is part of Microsoft 365, a set of collaboration apps and services launched in July 2017. Increased data consumption from “staying at home”    The average daily in-home data usage in the United States has increased significantly during the coronavirus (COVID-19) outbreak in March 2020. Compared to the same amount of days in March 2019, the daily average in-home data usage increased by a total of 4.4 gigabytes in March 2020, a roughly 40 percent increase. Data consumption from the usage of gaming consoles and smartphones increased the most, although the increases can be observed across nearly all device categories. Social media platforms and video and conference all platforms are the technology services that are used the most during the outbreak in the U.S.

This repository contains four datasets about the number of active users of selected mobile apps purchased from Selectivv company (https://selectivv.com/). Details regarding the data may be found below:

How data was collected: Selectivv uses programmatic advertisements systems that collect information on about 24 mln smartphone users in Poland

Apps:

Transportation: Uber, Bolt Driver, FREE NOW, iTaxi,

Delivery: Glover, Takeaway, Bolt Courier, Wolt;

Unit: an active user of a given app. Active = used given app at least 1 minute in a given period (e.g. 1 unit during whole month, half-year).

Period: 2018-2018; monthly and half-year data

Spatial aggregation: country level, city level, functional area level, voivodeship level. Functional area is defined as here https://stat.gov.pl/en/regional-statistics/regional-surveys/urban-audit/larger-urban-zones-luz/

Activity time: measured by activity time of given app (in hours; average and standard deviation)

Datasets:

gig-table1-monthly-counts-stats.csv -- the monthly number of active users;

gig-table2-halfyear-demo-stats.csv -- the half-year number of active users by socio-demographic variables;

gig-table3-halfyear-region-stats.csv -- the half-year number of active users by spatial aggregation;

gig-table4-halfyear-activity-stats.csv -- the half-year activity time by working week, weekend, day (8-18) and night (18-8).

Detailed description:

1. gig-table1-monthly-counts-stats.csv

Structure:

month - YYYY-MM-DD -- we set all dates to 15th of given month but actually the data is about the whole month (active users in whole period); 2018-01-15 to 2021-12-15

app -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

number_of_users -- the number of active users

category -- Transportation, Deliver

1. gig-table2-halfyear-demo-stats.csv

Structure:

gender -- men, women

age -- 18-30, 31-50, 51-64

country -- Poland, Ukraine, Other

period -- 2018.1, 2018.2, 2019.1, 2019.2, 2020.1, 2021.2

apps -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

number_of_users -- the number of active users

students -- the share of students within a given row

parents_of_children_0_4_years -- the share of parents of 0-4 years children in a given row

parents_of_children_5_10_years -- the share of parents of 5-10 years children in a given row

women_planning_a_baby -- the share of women planing a baby in a given row

standard -- the share of standard smartphones in a given row

premium_i_phone -- the share of iPhone smartphones in a given row

other_premium -- the share of other premium smartphones in a given row

category -- Transportation, Delivery

1. gig-table3-halfyear-region-stats.csv

Structure:

group -- Voivodeship, Functional Area, Cities

period -- 2018.1, 2018.2, 2019.1, 2019.2, 2020.1, 2021.2

region_name:

Cities -- Białystok, Bydgoszcz, Gdańsk, Gdynia, Gorzów Wielkopolski, Katowice, Kielce, Kraków, Łódź, Lublin, Olsztyn, Opole, Poznań, Rzeszów, Sopot, Szczecin, Toruń, Warszawa, Wrocław, Zielona Góra

Functional Area -- Functional area - Białystok, Functional area - Bydgoszcz, Functional area - Gorzów Wielkopolski, Functional area - GZM, Functional area - GZM2, Functional area - Kielce, Functional area - Kraków, Functional area - Łódź, Functional area - Lublin, Functional area - Olsztyn, Functional area - Opole, Functional area - Poznań, Functional area - Rzeszów, Functional area - Szczecin, Functional area - Toruń, Functional area - Trójmiasto, Functional area - Warszawa, Functional area - Wrocław, Functional area - Zielona Góra

Voivodeship -- dolnośląskie, kujawsko-pomorskie, łódzkie, lubelskie, lubuskie, małopolskie, mazowieckie, opolskie, podkarpackie, podlaskie, pomorskie, śląskie, świętokrzyskie, warmińsko-mazurskie, wielkopolskie, zachodniopomorskie

apps -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

number_of_users -- the number of active users

category -- Transportation, Delivery

Please note that:

the number of active users in a given functional area = number of active users in a city and a functional area of this city

the number of active users in voivodeship = number of active users in a city, its functional area and the rest of the voivodeship where this city and functional area is located

More details here: https://stat.gov.pl/en/regional-statistics/regional-surveys/urban-audit/larger-urban-zones-luz/

1. gig-table4-halfyear-activity-stats.csv

Structure:

period -- 2018.1, 2018.2, 2019.1, 2019.2, 2020.1, 2021.2

apps -- app name (Uber, Bolt Driver, FREE NOW, iTaxi, Glover, Takeaway, Bolt Courier, Wolt)

day -- Mondays-Thursdays, Fridays-Sundays

hour -- day (8-18), night (18-8)

activity_time -- in hours

statistic -- Average, Std.Dev. (standard deviation)

category -- Transportation, Delivery

In a May 2022 study, Greater London had the highest average broadband usage per household in the United Kingdom (UK) at 506 GB/month, over 11 percent above the national average of 456 GB/month. The region with the lowest broadband consumption per household was in the South West, over 12 percent lower than the national average at 400 GB/month.

In the first quarter of 2021, Proximus customers used on average 4.4 gigabytes of blended mobile data per month in Belgium. This is an increase compared to the previous year, when the average data usage amounted to 3.2 gigabytes per month per user. Usage of 4G data increased quarterly between the second quarter of 2017 to the first of 2021, despite a decrease in the second quarter of 2020. The number of mobile customers of Proximus, however, decreased between 2015 and 2018. Roughly 3.7 million customers had a Proximus mobile subscription, whereas by 2018 this decreased to just over 3.5 million mobile customers.

Decrease in number of Proximus mobile customers

Among the Proximus costumers, the majority were postpaid mobile customers. In 2018, roughly 2.74 million customers had a postpaid subscription, whereas 772,000 had a prepaid type of subscription. Observing the annual mobile service revenue of Proximus, it amounted to 963 million euros. Compared to the previous year, it is a decrease of 16 million euros.

Customer subscriptions Telenet

Telenet, another large telecommunication provider in Belgium, had registered a total of just over 2.73 million mobile subscriptions, whereas approximately 1.94 million people had a video subscription at Telenet in 2018.

In November 2024, each broadband subscription in Hong Kong had an average data usage of 8,256 megabytes on average, a slight decrease from 8.927 megabytes from the previous month. The total data usage in Hong Kong reached over 228 million megabytes in that month.