In November 2020, the monthly average revenue per available room (RevPAR) was 36.67 U.S. dollars for hotels in the United States. Due to the impact of the coronavirus pandemic in the hotel industry, U.S. hotels reported a 52.6 percent decline in RevPAR compared to the previous year's figure.

Monthly average daily rates

The average daily rate (ADR) was roughly 97.61 U.S. dollars as of October 2020, which shows a decrease since the previous year. Similar to RevPAR, average daily rates (ADRs) of U.S. hotels also tend to be lower during the winter. ADR and RevPAR are among the most important key performance indicators of the hotel lodging industry alongside occupancy rates.

Leading hotels in the United States

Many of the largest hotel companies worldwide are based in the United States. In 2019, U.S. hotel groups, such as Marriott International, Hilton Worldwide, Host Hotels & Resorts, and Hyatt Hotels, were some of the leading companies worldwide in terms of sales revenue. When it came to guestrooms, Marriott International led the list, accounting for over 1.4 million guestrooms worldwide in 2020.

This statistic shows the revenue of the United States hotel industry from 2001 to 2018. In 2018, the revenue of the hotel industry in the U.S. reached 218 billion U.S. dollars.

U.S. hotel industry key performance indicators

To measure the performance of the hotel industry sector three basic benchmark figures are commonly used:

• Occupancy rate

• Average daily rate (ADR)

• Revenue per available room (RevPAR)

The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time of all the hotel rooms that are available. In 2018, the average occupancy rate of the U.S. hospitality industry was at 66.2 percent, this was the highest seen since 2001.

The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is calculated by dividing total rooms revenue by the number of rooms that were occupied. In 2018, the average ADR of hotel rooms in the U.S. reached 129.83 U.S. dollars. In the Americas region, the average daily rate was relatively stable throughout the year.

Revenue per available room (RevPAR) is a measure of utilization in the hotel industry and can be calculated by multiplying the average daily rate of a property (market) by its occupancy rate. The average RevPAR of hotels in the United States was 85.96 U.S. dollars in 2018.

The global revenue in the 'Hotels' segment of the travel & tourism market was forecast to continuously increase between 2024 and 2029 by in total 85.5 billion U.S. dollars (+20.05 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 511.91 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

The revenue per available room (RevPAR) of the United States hotel industry was 93.27 U.S. dollars in 2022. This figure reflects an increase over the RevPAR of the previous two years which were impacted by the coronavirus (COVID-19) pandemic.

What is RevPAR?
Revenue per available room (RevPAR) is a key metric in the hospitality industry. RevPAR is calculated by multiplying the average daily rate (ADR) and the occupancy rate of a hotel. Calculating RevPAR can help hotels with things such as comparing their performance to their competitors and measuring their revenue generating performance to accurately price rooms.

Impact of COVID-19 on the tourism industry

The coronavirus (COVID-19) pandemic massively impacted in the tourism industry across the globe. Governments imposed travel restrictions, including border closures, in an attempt to reduce the spread of the virus. As a result, the projected number of domestic leisure trips that Americans took in 2020 reflected a 23.7 percent decrease compared to the previous year. Furthermore, domestic business trips also plummeted in that year.

The average revenue per paying hotel guest (ARPU) in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 U.S. dollars (+3.75 percent). After the ninth consecutive increasing year, the arpu is estimated to reach 719.23 U.S. dollars and therefore a new peak in 2029. Notably, the arpu of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the number of users and revenue. The Statista Market Insights cover a broad range of additional markets.

In 2019, Europe generated approximately 93.71 U.S. dollars of revenue per available room (RevPAR) in the hotel industry. This shows a drop when compared to previous year's total of over a hundred U.S. dollars. Europe produced the highest RevPAR worldwide that year.

Revenue in the United States

In the United States hotel industry, RevPAR stood at just under 87 U.S. dollars in 2018. The United States lodging industry saw a revenue increase of almost three percent in 2018, compared to the previous year.

Monthly average revenue worldwide

The average revenue a hotel earns per available room varies significantly throughout the year. For hotels based in the United States, the RevPAR tends to be at its peak during the summer months. In July 2019, for instance, the average revenue per available room was just under one hundred U.S. dollars. Conversely, hotels based in the Middle East and Africa tend to generate more revenue during other times of the year. For example, these regions generated around 94.25 U.S. dollars in November 2019.

The global average revenue per paying hotel guest (ARPU) was forecast to continuously decrease between 2024 and 2029 by in total 59 U.S. dollars (-17.3 percent). After the seventh consecutive decreasing year, the arpu is estimated to reach 282.13 U.S. dollars and therefore a new minimum in 2029. Find other key market indicators concerning the revenue and number of users. The Statista Market Insights cover a broad range of additional markets.

The average daily rate (ADR) of hotels in the United States was 90.92 U.S. dollars as of November 2020. Due to the impact of the coronavirus pandemic in the hotel industry, this figure dropped to about 27.7 percent when compared to last year's figure.

What is average daily rate?

Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s in the lodging industry are the  occupancy rate and revenue per available room (RevPAR).

Monthly ADR trends

Patterns are quite easy to discern in the monthly ADR of U.S. hotels. It often peaks annually in October and shows a dip in January. This dip could be due to lower spending from consumers after the expensive winter holiday season. Additionally, U.S. hotel ADR rates have shown annual growth month-to-month since 2011.

The revenue in the 'Hotels' segment of the travel & tourism market in the Netherlands was forecast to continuously increase between 2024 and 2029 by in total 704.4 million U.S. dollars (+18.74 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 4.5 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the revenue growth and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

The average revenue per paying hotel guest (ARPU) in the Netherlands was forecast to continuously increase between 2024 and 2029 by in total 20.9 euro (+4.21 percent). After the ninth consecutive increasing year, the arpu is estimated to reach 517.49 euro and therefore a new peak in 2029. Notably, the arpu of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the number of users and revenue growth. The Statista Market Insights cover a broad range of additional markets.

In the fourth quarter of 2020, the average daily rate (ADR) in the U.S. lodging industry was 93.75 U.S. dollars per day. This was predicted to reach 117.98 U.S. dollars in the fourth quarter of 2022. Typically, ADRs tend to be higher during the warmer seasons.

The U.S. hotel industry

Average daily rates in the United States have steadily increased since 2011. In September 2019, the ADR was roughly 132 U.S. dollars showing an increase of almost one U.S. dollar compared to September of the previous year. The U.S. hotel industry had an occupancy rate of just over 66 percent in 2019. However, due to the impact of the coronavirus pandemic, the hotel industry in the United States has taken a hit. In September 2020, the average daily rate of hotels in the U.S. reached 99.12 U.S. dollars, a decrease of around 25 percent over the previous year.

Hotel revenue in the United States

In 2019, the United States hotel industry reached an average revenue per available room (RevPAR) of nearly 87 U.S. dollars. The RevPAR in the United States was two percent lower in 2019, compared to the previous year. When looking at seasonal changes in RevPAR, it reached its peak in the summer of 2019. In July of that year, the revenue per available room was just under one hundred U.S. dollars.

As a result of the coronavirus (COVID-19) pandemic the hotel industry taken a hit in 2020. In May 2020, the revenue per available room (RevPAR) in Europe saw the most dramatic effects of the virus, dropping to 11.35 U.S. dollars - compared to the previous year this figure dropped by 85.33 U.S. dollars.

RevPAR

Revenue per available room (RevPAR) is typically calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The RevPAR generated by European hotels was about 93.71 U.S. dollars on average in 2019. In comparison, the Asia Pacific region generated the lowest RevPAR accounting for approximately 68 U.S. dollars per available room.

The European hotel industry

In 2019, Southern and Western Europe had average daily rates (ADRs) of approximately 125.25 and 119.64 U.S. dollars, respectively, making them the most expensive regions on the continent that year. Eastern Europe has had the lowest ADRs since 2011. Southern Europe also generated the highest revenue per available room (RevPAR) in 2019. The region had a RevPAR of just over 86 euros (around 107 U.S. dollars) in 2018, which is an almost six percent increase compared to the previous year. Southern European countries are also home to the highest number of hotel brands on the continent. Countries, such as Italy, Spain and Greece, each accounted for over two hundred hotel brands in 2019.

In 2023, the average revenue per user (ARPU) of the hotels market in Malaysia was around 141.5 U.S. dollars, an increase compared to 140.8 U.S. dollars in the previous year. Statista Mobility Market Outlook forecasted that the ARPU will slightly decrease from 2024 and reach approximately 115 U.S. dollars by 2029.

The revenue in the 'Hotels' segment of the travel & tourism market in China was forecast to continuously increase between 2024 and 2029 by in total 13.5 billion U.S. dollars (+16.6 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 94.81 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2023, the average daily rate (ADR) of hotels in Brazil amounted to approximately 345 Brazilian reals – the highest since 2010. Throughout the depicted picture, the revenue generated by hotels per occupied room increased by 90 percent.

The average revenue per paying hotel guest (ARPU) in the United Kingdom was forecast to continuously decrease between 2024 and 2029 by in total 36.1 U.S. dollars (-6.04 percent). After the sixth consecutive decreasing year, the arpu is estimated to reach 561.86 U.S. dollars and therefore a new minimum in 2029. Find other key market indicators concerning the user penetration and revenue. The Statista Market Insights cover a broad range of additional markets.

In 2019, the average daily rate (ADR) of the hotel industry stood at about 130.5 U.S. dollars in the Americas. Prices in this region have been steadily increasing over the past decade.

Hotel rates

The ADR of a hotel frequently changes throughout the year. For instance, average daily rates in Europe tend to be significantly higher during the summer months, reaching approximately 146 U.S. dollars in June 2019. Comparatively, in the winter period ADRs are typically lower, reaching around 115 U.S. dollars in February 2019. This trend was also visible in the Americas over the last five years; however, to a lesser extent. In terms of daily hotel rates, the United States has seen a pattern of growth since 2009. The average price has grown by just over 40 U.S. dollars since then.

Revenue per available room

In 2019, European hotels generated the most revenue per available room (RevPAR), namely some 94 U.S. dollars per room. Just like ADRs, the RevPAR is changeable depending on the month in which the room was booked. Revenue per available room is higher in peak seasons, therefore, it grows in the most popular seasons for each destination and decreases in low seasons.

The revenue in the 'Hotels' segment of the travel & tourism market in Italy was forecast to continuously increase between 2024 and 2029 by in total 1.4 billion U.S. dollars (+15.25 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 10.6 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2023, the average daily rate (ADR) of low budget hotels in Brazil was estimated at nearly 545 Brazilian reals or around 112 U.S. dollars at the exchange rates of December 31 of that year. Occupancy rates of Brazilian hotels recovered fully in 2022 after being severely affected by the COVID-19 pandemic.

In 2024, Paris recorded the highest revenue per available room (RevPAR) of hotels among the selected cities in France. That year, the hotel RevPAR excluding taxes in the French capital reached almost 175 euros. This figure was roughly 90 euros higher than the average RevPAR of the hotel industry in France. Nice recorded the second-highest revenue per available room in the ranking at around 160 euros.