How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

Which countries spent the most and least time on social media?

YouTube boasts an average of 23.7 hours per month spent by users.

The average Twitter user spends 5.1 hours per month on the platform.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

In the first half of 2023, consumers in Latin America spent, on average, **** hours per day on mobile media activities. The daily time spent with broadcast TV amounted to *** hours and ** minutes.

Mobile internet usage in Latin America and the Caribbean Since the mobile media command the largest amount of leisure time among people in Latin America, then how popular is access to mobile internet in the region? More than ** percent of population in Uruguay, Chile, Costa Rica, and Argentina was reached by mobile internet in 2022. In Brazil and Mexico, the penetration rate of mobile internet stood at **** and **** percent, respectively. However, when it comes to number of users of mobile internet, that same year Brazil ranked first, with more than *** million users, with Mexico taking the second spot, with over ** million users. Printed press access dying out in LATAM? While TV and radio exhibit a relatively strong usage in the region, print media are not as popular. According to the study, a Latin American consumer spent less than ** minutes per day consuming print media such as books, magazines, and newspapers. In fact, it was forecast that by 2024, print media circulation will decrease by *** percent year-on-year. What is more, as of early 2021, less than ** percent of internet users in Latin America's six largest economies paid for digital news, showing that free news access is key in the region.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

As of the third quarter of 2024, internet users in South Africa spent more than **** hours and ** minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly **** hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over **** hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of *** minutes daily on social media activities. In April 2024, global social network penetration reached **** percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over *** billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately **** percent, the highest in the world.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The average Snapchat user spends just 3 hours per month on the app.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

In March 2025, Facebook accounted for 56 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 16.73 percent of all U.S. social media site visits, while X (previously Twitter) accounted for 11.73 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than 1.9 million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with 1,3 million and 1.03 million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of 151 minutes per day in 2023, with a decrease to 143 daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

The average adult TikTok user in America spends 33 minutes per day on the app.

During the third quarter of 2024, internet users in the United Kingdom (UK) spent an average over five and a half hours per day accessing the internet via any device. UK online audiences spent approximately * hour and ** minutes per day on social media, while an additional ** minutes were devoted to using a gaming console daily. Traditional media - is usage declining? Some forms of traditional media in the country are in decline more than others when it comes to usage, which is especially visible in the case of TV. In recent years the number of TV households in the UK has remained fairly unchanged; however, the time spent watching television has been constantly decreasing. Interestingly, radio listenership has not followed this trend. Digital radio format usage is growing as per some studies. Yet, live radio dominates the time spent with any audio in the UK by a large margin.British radio is a showcase for the loyalty of its fans. In mid-2023, after 30 years of employment at BBC, Ken Bruce, one of the highest-earning presenters of the company, left to work at a rival radio station. He took both of his signature programs to his new employer. Even though BBC Radio 2 remains the leading radio station in the UK by audience numbers, Bruce’s departure meant a loss of * million listeners for the BBC between the first and second quarters of 2023.