Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

TikTok has 136 million monthly active users in the US alone.

Teenagers make up the largest group of active users on TikTok.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

In 2020, TikTok brought in $33.4 billion in revenue.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has a significantly larger female user base globally.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

According to a survey conducted in the United States in 2022, ** percent of teenagers spent up to ** minutes per day on social media app TikTok, whilst a further ** percent reported to spend between *** and ***** hours on the video-based app. Overall, ***** percent of teens in the United States spent more than **** hours on TikTok every day.

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.

As of February 2025, India had a total of 413.85 million Instagram users, the largest Instagram audience in the world. The United States had 171.7 million users, and Brazil had 140.7 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Kazakhstan is the leading country for Instagram audience reach, with 86.2 percent of the population using the social media service. Turkey came in second, with a penetration rate of 85.5 percent and Uruguay ranked third, with 87.1 percent, followed closely by the UAE, Brazil, and Bahrain. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.