According to an online survey conducted in February 2025 in the United States, the majority of LinkedIn users had a high monthly household income, accounting for ** percent of users. Additionally, ** percent of users belonged to middle-income households, and ** percent of LinkedIn users belonged to low-income households.

LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

This statistic illustrates the share of household members in the United States who used LinkedIn regularly. As of **************, ** percent of high income (top 33% of households) fall into this category in the United States.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Job Postings Data for Talent Acquisition, HR Strategy & Market Research Canaria’s Job Postings Data product is a structured, AI-enriched dataset that captures and organizes millions of job listings from leading sources such as Indeed, LinkedIn, and other recruiting platforms. Designed for decision-makers in HR, strategy, and research, this data reveals workforce demand trends, employer activity, and hiring signals across the U.S. labor market and enhanced with advanced enrichment models.

The dataset enables clients to track who is hiring, what roles are being posted, which skills are in demand, where talent is needed geographically, and how compensation and employment structures evolve over time. With field-level normalization and deep enrichment, it transforms noisy job listings into high-resolution labor intelligence—optimized for strategic planning, analytics, and recruiting effectiveness.

Use Cases: What This Job Postings Data Solves This enriched dataset empowers users to analyze workforce activity, employer behavior, and hiring trends across sectors, geographies, and job categories.

Talent Acquisition & HR Strategy • Identify hiring trends by industry, company, function, and geography • Optimize job listings and outreach with enriched skill, title, and seniority data • Detect companies expanding or shifting their workforce focus • Monitor new roles and emerging skills in real time

Labor Market Research & Workforce Planning • Visualize job market activity across cities, states, and ZIP codes • Analyze hiring velocity and job volume changes as macroeconomic signals • Correlate job demand with company size, sector, or compensation structure • Study occupational dynamics using AI-normalized job titles • Use directional signals (job increases/declines) to anticipate market shifts

HR Analytics & Compensation Intelligence • Map salary ranges and benefits offerings by role, location, and level • Track high-demand or hard-to-fill positions for strategic workforce planning • Support compensation planning and headcount forecasting • Feed job title normalization and metadata into internal HRIS systems • Identify talent clusters and location-based hiring inefficiencies

What Makes This Job Postings Data Unique

AI-Based Enrichment at Scale • Extracted attributes include hard skills, soft skills, certifications, and education requirements • Modeled predictions for seniority level, employment type, and remote/on-site classification • Normalized job titles using an internal taxonomy of over 50,000 unique roles • Field-level tagging ensures structured, filterable, and clean outputs

Salary Parsing & Compensation Insights • Parsed salary ranges directly from job descriptions • AI-based salary predictions for postings without explicit compensation • Compensation patterns available by job title, company, and location

Deduplication & Normalization • Achieves approximately 60% deduplication rate through semantic and metadata matching • Normalizes company names, job titles, location formats, and employment attributes • Ready-to-use, analysis-grade dataset—fully structured and cleansed

Company Matching & Metadata • Each job post is linked to a structured company profile, including metadata • Records are cross-referenced with LinkedIn and Google Maps to validate company identity and geography • Enables aggregation at employer or location level for deeper insights

Freshness & Scalability • Updated hourly to reflect real-time hiring behavior and job market shifts • Delivered in flexible formats (CSV, JSON, or data feed) and customizable filters • Supports segmentation by geography, company, seniority, salary, title, and more

Who Uses Canaria’s Job Postings Data • HR & Talent Teams – to benchmark roles, optimize pipelines, and compete for talent • Consultants & Strategy Teams – to guide clients with labor-driven insights • Market Researchers – to understand employment dynamics and job creation trends • HR Tech & SaaS Platforms – to power salary tools, job market dashboards, or recruiting features • Economic Analysts & Think Tanks – to model labor activity and hiring-based economic trends • BI & Analytics Teams – to build dashboards that track demand, skill shifts, and geographic patterns

Summary Canaria’s Job Postings Data provides an AI-enriched, clean, and analysis-ready view of the U.S. job market. Covering millions of listings from Indeed, LinkedIn, other job boards, and ATS sources, it includes detailed job attributes, inferred compensation, normalized titles, skill extraction, and employer metadata—all updated hourly and fully structured.

With deep enrichment, reliable deduplication, and company matchability, this dataset is purpose-built for users needing workforce insights, market trends, and strategic talent intelligence. Whether you're modeling skill gaps, benchmarking compensation, or visualizing hiring momentum, this dataset provides a complete toolkit for HR and labor intelligence.

About Canaria Inc. ...

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

As of November 2023, ** percent of ****** users in the United States were from high-income households. After BeReal, ******** also saw a large share of users from high-income households in the United States, with ** percent belonging to that economic group. Additionally, X (formerly Twitter) was also used more by users with higher incomes.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).