According to hypeauditor.com, the average Instagram engagement rate was 5.13 percent for accounts with one to five thousand followers in Israel as of January 2020. 68.7 percent of Instagram influencers had five to 20 thousand followers.

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent. Carousel posts had an higher average engagement rate than single slide posts.

According to hypeauditor.com, the average engagement Instagram engagement rate was 4.07 percent for accounts with one to five thousand followers in the United Arab Emirates as of January 2020. 65.9 percent of Instagram influencers had five to 20 thousand followers.

According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

As of 2020, Instagram influencers in Latvia with between 5 and 20 thousand followers had an engagement rate which was roughly twice as high as influencers with over 100 thousand followers, at about 2.44 percent.

In 2020, Instagram nano-influencers in Portugal with between 1 to 5 thousand followers had the highest audience engagement rate at nearly six percent. Engagement rate was down to roughly two percent in the 5 to 20 thousand follower influencer group. Despite having over 1 million followers, mega-influencers and celebrities had the lowest engagement rate with 1.74 percent.

According to hypeauditor.com, nano-influencers on Instagram in India had the highest engagement rate of 5.9 percent as of January 2020. Nano influencers were those with thousand to five thousand followers on the social networking platform. Overall, Indian Instagram influencers had a higher engagement rate compared to the worldwide average in the measured time period.

Kindly refer to my paper for more information. Please cite my work if you use my dataset in any work : K. R. Purba, D. Asirvatham and R. K. Murugesan, "Classification of instagram fake users using supervised machine learning algorithms," International Journal of Electrical and Computer Engineering (IJECE), vol. 10, no. 3, pp. 2763-2772, 2020.

The dataset was collected using web scraping from third-party Instagram websites, to capture their metadata and up to 12 latest media posts from each user. The collection process was executed from September 1st, 2019, until September 20th, 2019. The dataset contains authentic users and fake users, which were filtered using human annotators. The authentic users were taken from followers of 24 private university pages (8 Indonesian, 8 Malaysian, 8 Australian) on Instagram. To reduce the number of users, they are picked using proportional random sampling based on their source university. All private users were removed, which is a total of 31,335 out of 63,795 users (49.11%). The final number of public users used in this research was 32,460 users.

Var name | Feature name | Description pos | Num posts | Number of total posts that the user has ever posted. flg | Num following | Number of following flr | Num followers | Number of followers bl | Biography length | Length (number of characters) of the user's biography pic | Picture availability | Value 0 if the user has no profile picture, or 1 if has lin | Link availability | Value 0 if the user has no external URL, or 1 if has cl | Average caption length | The average number of character of captions in media cz | Caption zero | Percentage (0.0 to 1.0) of captions that has almost zero (<=3) length ni | Non image percentage | Percentage (0.0 to 1.0) of non-image media. There are three types of media on an Instagram post, i.e. image, video, carousel erl | Engagement rate (Like) | Engagement rate (ER) is commonly defined as (num likes) divide by (num media) divide by (num followers) erc | Engagement rate (Comm.) | Similar to ER like, but it is for comments lt | Location tag percentage | Percentage (0.0 to 1.0) of posts tagged with location hc | Average hashtag count | Average number of hashtags used in a post pr | Promotional keywords | Average use of promotional keywords in hashtag, i.e. {regrann, contest, repost, giveaway, mention, share, give away, quiz} fo | Followers keywords | Average use of followers hunter keywords in hashtag, i.e. {follow, like, folback, follback, f4f} cs | Cosine similarity | Average cosine similarity of between all pair of two posts a user has pi | Post interval | Average interval between posts (in hours)

Output : 2-class User classes : r (real/authentic user), f (fake user / bought followers) 4-class User classes : r (authentic/real user), a (active fake user), i (inactive fake user), s (spammer fake user) Note that the 3 fake user classes (a, i, s) were judged by human annotators.

Average influencer engagement rates (ER) worldwide had decreased gradually since 2020. The engagement rate was 2.23 in 2020, only to drop to 1.9 two years later, in 2022. The engagement rate is defined by the total likes and comments, divided by the amount of followers and multiplied by 100 percent.

In 2020, posts from political and educational accounts on Instagram reported high engagement rates, with an average of 2.74 percent and 2.56 percent for the examined period, respectively. By comparison, posts by accounts in the retail, beauty, and e-commerce verticals reported low engagement rates on Instagram among all the examined verticals. The media engagement rate across all industry verticals was of 1.16 percent.

As of 2020, the engagement rate of Instagram influencers in Croatia with fewer followers was significantly higher than those with a bigger Instagram following.

Instagram nano-influencers with 1,000 to 5,000 followers enjoyed the highest engagement rate (ER) in the United Kingdom in 2021, with 4.59 percent. Micro-influencers with 5,000 to 20,000 followers followed with an ER of 2.26 percent. On average the engagement rate for Instagram influencers in the UK stood at 2.92 percent in 2021.

As of 2020, Instagram influencers in Greece with less than five thousand followers had an engagement rate which was more than three times higher than influencers with over 100 thousand followers.

Instagram users from Belgium were more invested in influencer content than users from many other countries in the world in 2020. Especially Belgian influencers with a more niche audience, which the source defined as Micro and Mid-tier influencers with followers between 5,000 and 100,000, had a relatively high chance of getting likes or comments on their Instagram posts. Their engagement rate that was twice as high as the global average. Overall, however, as Instagram following grew, so decreased the engagement. Belgium's most popular influencers on the photo-sharing app were either active in music (such as rapper Roméo Elvis and DJ Amelie Lens) or in fashion, like Matthias Geerts and Chloé Kitembo.

We've pulled live social data to help inform your next pet influencers campaign. See the total number of pet influencers on social, the average cost to sponsor their posts and more critical influencer data.

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between one to ten thousand followers had tan engagement rate of 2.19 percent in 2023. On average the ER for all studied IG influencers stood at 1.85 percent in the same year.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

In 2023, Instagram influencers with between 1,000 and 10,000 followers had the highest engagement rates, amounting to 2.19 percent. The rate was lowest for mid-tier influencers with 50,000 to 500,000 followers. Lifestyle, beauty, and music were the most popular topics for Instagram influencers that year.

In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

During the first quarter of 2024, YouTube shorts recorded the highest engagement rate across all short video platforms and in-app features analyzed. Content hosted on YouTube in form of shorts had an engagement rate of 5.91 percent, while TikTok reported an engagement rate of approximately 5.75 percent. Facebook Reels had an engagement rate of around two percent, making the platform rank last for short-format user engagement.