North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming ** gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.

In 2024, smartphones across the globe used an average of 20.29 gigabytes of mobile data per month, up from 17.27 gigabytes the previous year. This figure is expected to reach 23.78 gigabytes in 2025, and 42.38 gigabytes by 2029.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Percentage of smartphone users by selected smartphone use habits in a typical day.

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of...

Description This dataset was used to perform the experiments reported in the IJCB2024 paper : "A novel and responsible dataset for presentation attack detection on mobile devices". The dataset consists of face videos captured using two cameras (main and front) of nine different smartphones : Apple iPhone 12, Apple iPhone 6s, Xiaomi Redmi 6 Pro, Xiaomi Redmi 9A, Samsung Galaxy S9, GooglePixel 3, Samsung Galaxy S8, iPhone 7 Plus, and iPhone 12 Mini. The dataset contains : Bona-fide face videos: 8400 videos of bona-fide (real, non-attack) faces, with and without hygienic masks. In total, there are 70 identities (data subjects). Each video is 10 seconds long, where for the first 5 seconds the data subject was required to stay still and look at the camera, then for the last 5 seconds the subject was asked to turn their head from one side to the other (such that profile views could be captured). The videos were acquired under different lighting conditions, including normal office lighting, low lighting, and outdoor lateral lighting. The data subjects were consenting volunteers, who were required to be present during two recording sessions, which on average were separated by about three weeks. In each recording session, the volunteers were asked to record a video of their own face using the front (i.e., selfie) camera of each of the five smartphones mentioned earlier. The face data was additionally captured while the data subjects wore plain (not personalised) hygienic masks, to simulate the scenario where face recognition might need to be performed on a masked face (e.g., during a pandemic like COVID-19). Attacks: Print attacks: 4665 video recordings of the data subjects’ face photos printed on two types of paper, matte and glossy, and two types of printers, laser and ink-jet. Replay mobile attacks : 11200 video recordings of bona-fide face videos that were replayed to the target smartphone’s camera. Different phones were paired, such that one of the pair was used to replay the bona-fide videos while the other (attacked) phone recorded the videos using its front camera. Replay TV attacks : 5600 video recordings of bona-fide face videos that were replayed on a TV screen. The recordings were performed under multiple conditions, including in normal and low lighting, as well as when the recording device was tilted. Projector attacks : 2800 video recordings of bona-fide face videos that were projected on a screen. The recordings were performed under multiple conditions, including in normal and low lighting, as well as when the recording device was tilted. Two projection screens were used, white and green. Reference If you use this dataset, please cite the following publication: N. Ramoly, A. Komaty, V. K. Hahn, L. Younes, A. -M. Awal and S. Marcel, "A Novel and Responsible Dataset for Face Presentation Attack Detection on Mobile Devices," 2024 IEEE International Joint Conference on Biometrics (IJCB), Buffalo, NY, USA, 2024, pp. 1-9, doi: 10.1109/IJCB62174.2024.10744500.

In 2020, around ** percent of respondents who used the iOS operating system in Vietnam stated that they spent three to four hours on mobile apps per day. Meanwhile, approximately ** percent of them used these apps for over ***** hours daily.

In the United States, the average expected life span (replacement cycle length) of consumer and enterprise smartphones was similar in 2023, with smartphones in the consumer segment having a life span of around **** and **** years, respectively.

Key Finance App BenchmarksFinance App Retention RateFinance App Conversion RateFinance App Activation RateFinance App Cost Per ActionFinance App Sessions by CategoryFinance App Performance...

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

How many people have iPhones in the United States?

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide

As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022.

iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

A survey conducted in Japan in August 2024 showed that more than ** percent of the respondents used smartphones to access the internet. Smartphones were the leading internet access devices, followed by PCs and TVs.n Internet usage in Japan Internet usage became increasingly common in Japan throughout the early 2000s, so that by the mid-2000s a majority of Japanese were connected to the web. Today, Japan has a high general internet penetration rate. However, there are differences based on factors such as household income, age, and the geographical regions people live in. In addition, the widespread adoption of smartphones by consumers in the 2010s has made mobile internet usage much more convenient and commonplace than before. This is shown, for instance, by the average time people spend using the internet via mobile devices per weekday, which has increased considerably throughout the years. Today, it can be said that smartphones have become indispensable for many Japanese consumers. The Japanese smartphone market Although Japan is home to major consumer electronics companies that manufacture mobile phones, such as Sharp and Sony, Apple is the undisputed leader when it comes to smartphone sales in Japan. Apple introduced the iPhone to the Japanese market in 2008 by partnering with SoftBank, one of Japan’s major mobile carriers. While its rivals, KDDI and NTT Docomo, refrained from selling the initially unpopular iPhone for several years, SoftBank engaged in an aggressive marketing campaign with considerable advertising efforts and highly competitive pricing. Consequently, Apple was able to outpace its competitors in the long run and secured the leading position it holds to this day. The company regularly accounts for the largest share of the domestic shipment volume of smartphones. In addition, the newest iPhone models frequently dominate the ranking of the best-selling smartphone models.

According to a survey of parents and children in the UK conducted in 2024, ** percent of children between 16 and 17 years old owned a smartphone, while ** percent of respondents aged between ***** and **** did not have a mobile phone.

Electronic devices available to children Mobile phones are not the only devices children are exposed to daily. At home, indeed, they have access to all kinds of electronic devices, such as TVs, gaming consoles, and radios. For instance, in 2020, ** percent of children had access to a smart TV, and ** percent had a game console. Furthermore, ** percent of children in the UK had access to a PC, laptop, or netbook with an internet connection. Children’s online activities British children perform many different activities online, with mobile phones being the most used devices to go online. Among the most recurring online activities were playing games and watching videos, especially on YouTube. Furthermore, children in the UK appear to spend quite some time on social media platforms, like TikTok and Snapchat, where they spend on average ** and ** minutes daily, respectively.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

In January 2025, the ********************* was the best-selling smartphone on the Indian market with a share of *** percent. This was followed by OPPO's A3x. With *** percent, Apple is increasing popular in the country with iPhone 16. Android market India was the second-largest market for Android smartphones. And in 2024, more than *** million smartphones were sold in the country and the number is likely to grow in the following years. Realme has a great potential for growth as it has been marketed as a youth-centric smartphone with great quality at an affordable price. Realme has plans to launch new lifestyle products other than just smartphones. As the country has rolled out 5G services by the end of 2022, companies have started offering their first 5G phones in India. Common activities on smartphones With affordable and cheap smartphones, India’s data consumption was the highest in the world. The data usage per smartphone was at an average of 29 GB per month, according to a report by Ericsson. Data was mainly used for video calls followed by scanning QR codes and using mobile payment apps that increased the mobile data traffic.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

Android had a market share of 55.5 percent among smartphone operating systems in Japan in June 2025, while iOS held a market share of 42.7 percent. Based on factors such as purchases, bills, and usage, Android was the leading operating system in Japan throughout all of the prior months in 2025.Smartphone market in JapanA breakdown of smartphone shipments by vendor shows that Apple is the undisputed leader in the Japanese market, although Google managed to increase its market share with the release of new Google Pixel models since 2023. Several major Japanese companies, such as Sharp, Kyocera, and Sony, continue to play a role in their home market, but have difficulties defending their market shares against their international competitors. This situation is also reflected by a ranking of the best-selling device models, which is usually dominated by iPhone models. Smartphone usageSmartphones have become an indispensable device for many Japanese consumers. A look at the household penetration rate reveals that about nine out of ten households now own smartphones. Smartphones have surpassed computers as the leading device used to access the internet. This change is also reflected by the average time people spend using the internet via mobile devices per weekday, which has increased significantly in recent years.

Not all app categories can boast the same degree of user retention on day 30. While news apps were reported in the third quarter of 2024 to have a retention rate of almost 10 percent, social media apps presented less than two percent retention rate after 30 days from install. Entertainment apps presented a three percent installation rate, while a shopping apps had a retention rate of around four percent one month after installation. Before retention: user acquisition Gaining new users is fundamental for the healthy growth of a mobile application, and app developers have an array of tools that can be used to expand their audience. As of the second quarter of 2022, CPI, or cost per install, was the most used pricing model for user acquisition campaigns according to app developers worldwide. The cost of acquiring one new install in North America was of 5.28 U.S. dollars, but driving in-app purchases in the region was more pricey, with a cost of roughly 75 U.S. dollars per user. The future of in-app advertising In recent years, subscriptions and in-app purchases have become more popular app monetization practices, with users finally willing to pay for app premium functionalities and services. In 2020, video ads were reportedly the most expensive type of ads to drive conversions on both iOS and Android apps, while banner ads had a cost per action (CPA) of 36.77 U.S. dollars on iOS, and 10.28 U.S. dollars on Android.