In 2020, the average in-app spending for iPhone users in the United States amounted to 138 U.S. dollars, up 38 percent from the previous year. Between 2015 and 2020, the average in-app spending on iOS experienced a constant upward trend. In 2020, mobile gaming apps were the category with the highest average in-app spending for U.S. iPhone users.

In 2020, in-app spending on mobile games per active iPhone in the United States increased by roughly ** percent year-over-year, with an average of ***** U.S. dollars being spent on iOS gaming apps. Users also increased their in-app spending for entertainment apps, passing from an average of **** U.S. dollars in 2019 to an average of ***** U.S. dollars the subsequent year. The increase in average in-app spending is due to the global coronavirus outbreak, which led users to rely more on their smartphone devices and mobile apps.

How many people have iPhones in the United States?

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide

As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022.

iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming ** gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.

This comprehensive iOS application reviews dataset contains thousands of authentic user reviews from the Apple App Store in English. The dataset provides valuable insights for app developers, marketers, and researchers studying mobile application performance and user sentiment.

Key Features:

• Real user reviews from popular iOS apps
• Star ratings from 1 to 5 stars
• Review dates and timestamps
• App store URLs and metadata
• User demographics and location data
• App version information
• Review titles and detailed feedback

Applications: Perfect for sentiment analysis, app store optimization, mobile app development research, user experience studies, and competitive analysis. This dataset enables businesses to understand user preferences, identify app improvement opportunities, and develop better mobile applications.

Data Quality: All reviews are genuine user feedback collected from the official Apple App Store, ensuring authenticity and reliability for research and business intelligence purposes. The dataset covers various app categories including fitness, shopping, education, entertainment, and productivity applications.

The number of average sessions per user per day (ASPU) of mobile gaming users can vary greatly between different mobile gaming genres. Among iOS users in the United States in 2023 and 2024, strategy games ranked first for daily sessions. In contrast, puzzle and action games showed the lowest average number of daily user sessions.

In the United States, the average expected life span (replacement cycle length) of consumer and enterprise smartphones was similar in 2023, with smartphones in the consumer segment having a life span of around **** and **** years, respectively.

The mobile behavioral analysis market is experiencing robust growth, driven by the increasing adoption of mobile devices and the burgeoning need for businesses to understand user behavior for improved app performance, personalized experiences, and effective marketing strategies. The market, estimated at $15 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $50 billion by 2033. This expansion is fueled by several key factors. Firstly, the rise of mobile-first strategies across diverse sectors, including gaming, social media, e-commerce, and education, necessitates sophisticated behavioral analysis tools. Secondly, the growing complexity of mobile applications demands advanced analytics to identify and resolve usability issues, optimize in-app purchases, and enhance user engagement. Thirdly, the increasing focus on data privacy regulations is prompting the development of more robust and privacy-compliant analytical solutions. Significant regional variations exist, with North America and Asia Pacific holding substantial market share due to high mobile penetration and technological advancement. However, the market is witnessing growth in emerging economies, driven by rising smartphone adoption and increased internet connectivity. The competitive landscape is marked by a mix of established players and emerging technology providers. Established companies like Google and Facebook leverage their vast user data to offer comprehensive behavioral analytics solutions, while specialized companies such as Mixpanel, Amplitude, and UXCam provide tailored services catering to specific needs. The market is also witnessing the emergence of innovative solutions leveraging artificial intelligence and machine learning to extract deeper insights from mobile user data. Key market segments include applications (gaming, social media, e-commerce, video, music, education), and operating systems (Android and iOS). While Android currently holds a larger market share due to its global reach, iOS devices are characterized by higher average revenue per user, presenting an attractive segment for businesses. Future growth will be driven by advancements in AI-powered analytics, increasing demand for real-time insights, and the growing integration of behavioral analysis with other marketing and development tools. Challenges, however, include data security concerns and the ever-evolving mobile landscape requiring continuous innovation and adaptation.

According to a December 2021 survey of mobile users in the United States, it was found that 58 percent of smartphone users aged 18 and 34 years, were using iPhone as their main device. U.S. users between 35 and 54 years, on the other hand, preferred using an Android phone, as 53 percent of respondents of this age group stated using a smartphone operated by Android such as a Samsung or a Google smartphone.

The global mobile application store market is experiencing robust growth, driven by the increasing penetration of smartphones and rising mobile internet usage worldwide. While precise figures for market size and CAGR are absent from the provided data, a reasonable estimation, considering current market trends and the growth observed in related sectors like mobile gaming and app development, would place the 2025 market size at approximately $150 billion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% for the forecast period (2025-2033), this translates to a projected market value exceeding $600 billion USD by 2033. This expansion is fueled by factors such as the continuous evolution of mobile technology, the emergence of 5G networks facilitating faster app downloads and smoother in-app experiences, and the ongoing diversification of app categories, including increased adoption of mobile commerce, subscription-based apps, and augmented/virtual reality applications. Key segments within the market are showing diverse growth trajectories. The Android OS segment is expected to continue its dominance due to its larger global market share, although the iOS segment will remain lucrative, driven by its higher average revenue per user. Similarly, while free apps maintain higher download numbers, the paid apps segment is poised for stronger revenue growth fueled by a willingness of users to pay for premium features and high-quality content. Geographical analysis reveals significant regional variations. North America and Europe currently hold substantial market share, but Asia-Pacific, particularly India and China, are predicted to exhibit the most rapid growth, as mobile penetration and app usage surge in these regions. Challenges such as app store regulations, security concerns around data privacy, and increasing competition among app developers will impact future growth.

According to a July 2023 study of iOS users in the United States, mobile users aged between 16 and 25 years old received an average of 161 notifications from their Messages app per week. Snapchat and Discord notifications followed in second and third place with 156 and 136 average weekly notifications respectively.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

In 2020, around ** percent of respondents who used the iOS operating system in Vietnam stated that they spent three to four hours on mobile apps per day. Meanwhile, approximately ** percent of them used these apps for over ***** hours daily.

In 2022, the median number of daily downloads needed for iOS mobile apps in the United States to rank as top apps in the Apple App Store was *******, up by ** percent compared to 2019. While app usage trends have been normalizing in 2022 after almost two years of unprecedented growth driven by the global coronavirus pandemic, the app market has become even more competitive for developers. By comparison, the number of median downloads mobile gaming apps have to amass to rank first in the United States has been decreasing. In 2019, mobile games needed approximately *** thousand daily downloads from users in the United States to rank first in the Apple App Store, while in 2021 the median number of downloads needed was approximately *** thousand per day.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

According to a study of iOS users in the United States, participants aged between 18 and 25 years old were spending an average of **** hours per week on social video platform TikTok. Video appears to be the most popular format for users belonging to Generation Z, with YouTube ranking second based on engagement with almost ***** hours spent on the platform per week. Facebook was the most popular app used by users aged 26 and above, with an average of *** hours per user per week spent on the platform via iOS devices.

In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.