In March 2023, apparel and footwear was the industry with the highest click-through rate (CTR) for Facebook ads worldwide, at **** percent. The lowest CTR was recorded for technology products and services, at **** percent. How is ad success measured? Click-through rate - the number of times an ad clicked divided by the number of total views - is a commonly used measure to gauge the effectiveness of an online advertisement. In the second quarter of 2023, CTR for social networks stood at **** percent. This marked an increase of ** percent compared to the previous quarter. Cost-per-mille (CPM) - the price of each 1,000 views of ads on one web page - is another noteworthy metric to examine the success of an advertisement. In the second quarter of 2023, global social media ads' CPM was **** U.S. dollars. The most click-worthy industry: apparel The most valuable brand from the industry with the highest CTR in 2023 was Oregon-based giant Nike, which had a brand value of roughly ** billion dollars. Apparel companies have spent heavily on advertising not only to build immense brand awareness and value, but also to cater brand loyalty. For instance, U.S. apparel and accessory stores ad spend amounted to *** million dollars in 2022. In the same year, the average consumer spend just for female apparel in the United States was around *** dollars. As long as consumers keep clicking on ads for clothing and footwear items, the apparel industry’s ad spend can be expected to grow proportionately.

Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached **** percent. A quarter earlier, it stood at **** percent.

An online store in the united states on average spends US$**** per user clicking on a keyword they have paid for. In Switzerland the average cost per click is slightly lower with US$****. Basis for this analysis is every online store available on the ecommerceDB for which information on Cost per Click (CPC) is available (based on Searchmetrics data). The statistic indicates that especially online stores in financially strong as well as E-Commerce-affine countries must dig deeper into their pockets when an online shopper is directed to their store by an ad. This is comprehensible due to higher competition and the higher purchasing power of the inhabitants.Cost per ClickCost per Click is a payment model which is most common in online marketing. Marketing activities like ads, banners or links are paid this way. Costs are only incurred when someone clicks on one of those advertisements. This payment model is used by platforms like Google and Facebook. The price is determined by a formula (Facebook) or an auction (Google). More popular keywords therefore are more expensive.