During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, corporations selling consumer packaged goods (CPG) allocated approximately ** percent of their total budgets to marketing expenses. The consumer services and real estate segments followed, both with average shares above ** percent. The CPG market on the spotlight CPG marketing promotes perishable consumer goods such as food, beverages, or household products. As these items are used and replenished regularly, the CPG industry is known as a highly competitive playing field, and brands rely on effective marketing campaigns to stand out among the crowd. Top advertising spenders Amazon was the top advertiser in the U.S. in 2023, with over ** billion U.S. dollars in spending. Procter & Gamble was the leading advertiser from the CPG industry that year, which comes as no surprise considering the conglomerate's size and extensive brand portfolio. Many of the world’s most popular cleaning and personal care brands, such as Pampers, Braun, Gillette, and Pantene, fall under the P&G umbrella, making the company a multinational CPG giant.

During an early 2023 survey among marketing leaders in the United Kingdom, respondents from consumer packaged goods companies reported that, on average, more than ** percent of their companies' budgets were allocated to marketing expenses. Banking, finance, and insurance companies followed with roughly ** percent.

During September 2024 a survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that the overall marketing spending of education corporations increased by an average of ***** percent throughout the preceding 12 months. The same sector raised its digital marketing spend by over ** percent. Meanwhile, the mining and construction segment reduced its overall and digital marketing expenditures by *** and **** percent, respectively.

Survey of innovation and business strategy, average marketing expenditures, by North American Industry Classification System (NAICS) and enterprise size for Canada and regions from 2009 to today.

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported an average increase in digital marketing spending of *** percent throughout the previous 12 months. Meanwhile, investments in traditional advertising were expected to decrease by *** percent in the following 12 months. Marketing budgets and spending in the United States In the past several years, U.S. marketing executives devoted on average between seven and ** percent of their company’s revenues towards marketing budgets. As of 2025, this figure stood at *** percent. Around a year earlier, in March 2024, the average surpassed ** percent. Online marketing's highlights In 2025, the consumer packaged goods (CPG) segment was the sector recording the highest increase in digital marketing spending in the U.S. According to the industry's CMOs, the average growth rate surpassed ** percent. The healthcare segment followed with an average rise of nearly ** percent.

Survey of innovation and business strategy, average marketing expenditures assigned to marketing innovations, by North American Industry Classification System (NAICS) and enterprise size, all surveyed industries

According to an annual survey among chief marketing officers (CMOs) in North America and Northern and Western Europe, *** percent of their employers' revenues were allocated to marketing in 2024, down from *** percent a year earlier. In 2016, that share peaked at over ** percent. Diversity among CMOs in the United States… A study fielded in the U.S. revealed that women accounted for **** of Fortune 500 companies' CMOs in 2023. Two years before, the share stood at ** percent. Meanwhile, the percentage of people belonging to historically underrepresented racial or ethnic groups working as CMOs at the same group of organizations reached ** percent in 2023, down from ** percent a year earlier. … and in the United Kingdom A 2024 survey showed that, on average, the share of women among marketing directors or CMOs in the UK surpassed ** percent. Despite that female majority, several British companies did not offer a marketing leadership position to begin with. According to the same study, less than ********** of UK companies had a CMO or marketing director.

Dataset Overview

This dataset contains 2,000 rows of data from coffee shops, offering detailed insights into factors that influence daily revenue. It includes key operational and environmental variables that provide a comprehensive view of how business activities and external conditions affect sales performance. Designed for use in predictive analytics and business optimization, this dataset is a valuable resource for anyone looking to understand the relationship between customer behavior, operational decisions, and revenue generation in the food and beverage industry.

Columns & Variables

The dataset features a variety of columns that capture the operational details of coffee shops, including customer activity, store operations, and external factors such as marketing spend and location foot traffic.

1. Number of Customers Per Day

   • The total number of customers visiting the coffee shop on any given day.
   • Range: 50 - 500 customers.

2. Average Order Value ($)

   • The average dollar amount spent by each customer during their visit.
   • Range: $2.50 - $10.00.

3. Operating Hours Per Day

   • The total number of hours the coffee shop is open for business each day.
   • Range: 6 - 18 hours.

4. Number of Employees

   • The number of employees working on a given day. This can influence service speed, customer satisfaction, and ultimately, sales.
   • Range: 2 - 15 employees.

5. Marketing Spend Per Day ($)

   • The amount of money spent on marketing campaigns or promotions on any given day.
   • Range: $10 - $500 per day.

6. Location Foot Traffic (people/hour)

   • The number of people passing by the coffee shop per hour, a variable indicative of the shop's location and its potential to attract customers.
   • Range: 50 - 1000 people per hour.

Target Variable

• Daily Revenue ($)
  • This is the dependent variable representing the total revenue generated by the coffee shop each day.
  • It is calculated as a combination of customer visits, average spending, and other operational factors like marketing spend and staff availability.
  • Range: $200 - $10,000 per day.

Data Distribution & Insights

The dataset spans a wide variety of operational scenarios, from small neighborhood coffee shops with limited traffic to larger, high-traffic locations with extensive marketing budgets. This variety allows for exploring different predictive modeling strategies. Key insights that can be derived from the data include:

• The effect of marketing spend on daily revenue.
• The correlation between customer count and daily sales.
• The relationship between staffing levels and revenue generation.
• The influence of foot traffic and operating hours on customer behavior.

Use Cases & Applications

The dataset offers a wide range of applications, especially in predictive analytics, business optimization, and forecasting:

• Predictive Modeling: Use machine learning models such as regression, decision trees, or neural networks to predict daily revenue based on operational data.
• Business Strategy Development: Analyze how changes in marketing spend, staff numbers, or operating hours can optimize revenue and improve efficiency.
• Customer Insights: Identify patterns in customer behavior related to shop operations and external factors like foot traffic and marketing campaigns.
• Resource Allocation: Determine optimal staffing levels and marketing budgets based on predicted sales, improving overall profitability.

Real-World Applications in the Food & Beverage Industry

For coffee shop owners, managers, and analysts in the food and beverage industry, this dataset provides an essential tool for refining daily operations and boosting profitability. Insights gained from this data can help:

• Optimize Marketing Campaigns: Evaluate the effectiveness of daily or seasonal marketing campaigns on revenue.
• Staff Scheduling: Predict busy days and ensure that the right number of employees are scheduled to maximize efficiency.
• Revenue Forecasting: Provide accurate revenue projections that can assist with financial planning and decision-making.
• Operational Efficiency: Discover the most profitable operating hours and adjust business hours accordingly.

This dataset is also ideal for aspiring data scientists and machine learning practitioners looking to apply their skills to real-world business problems in the food and beverage sector.

Conclusion

The Coffee Shop Revenue Prediction Dataset is a versatile and comprehensive resource for understanding the dynamics of daily sales performance in coffee shops. With a focus on key operational factors, it is perfect for building predictive models, ...

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Advertising Services Market Size 2024-2028

The advertising services market size is forecast to increase by USD 156 billion at a CAGR of 4.34% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing popularity of in-app advertising and the integration of Augmented Reality (AR) technology into marketing campaigns. In-app advertising has become a preferred choice for businesses looking to reach their audience in a more targeted and engaging way. According to recent studies, mobile app usage has d, with users spending an average of 3 hours and 15 minutes per day on mobile apps. This trend presents a substantial opportunity for advertising services providers, as more businesses look to capitalize on this captive audience. However, the market is not without challenges. The growing adoption of ad-blocker solutions by consumers is a major concern for advertising services providers. Ad-blockers are estimated to reach 700 million users worldwide by 2023, posing a significant threat to the effectiveness of traditional digital advertising. To navigate this challenge, advertising services providers must invest in innovative ad formats and targeting strategies that can bypass ad-blockers and deliver personalized and relevant ads to consumers. Additionally, staying abreast of emerging technologies, such as AR and Artificial Intelligence (AI), and integrating them into advertising campaigns will be crucial for companies seeking to differentiate themselves in a crowded market. By focusing on these key trends and challenges, advertising services providers can capitalize on the growing demand for digital advertising and effectively navigate the evolving market landscape.

What will be the Size of the Advertising Services Market during the forecast period?

Request Free SampleThe market in the US continues to experience growth, fueled by the increasing number of mobile phone users and the expansion of digital media. E-commerce platforms have emerged as significant advertisers, driving demand for search engine advertising and display ads. Internet penetration has reached an all-time high, providing advertisers with a vast audience to target. Video advertising, including video ads, has gained popularity due to the increasing consumption of digital content. Microsoft advertising and other ad platforms have adopted data-driven strategies, leveraging artificial intelligence and data analytics to deliver personalized advertisements. However, challenges such as ad fraud and privacy concerns persist, necessitating the development of advanced technologies and regulations. Emerging economies offer significant growth opportunities, particularly in healthcare and other industries. Demographics continue to influence advertising trends, with social media advertising remaining a key channel for reaching younger audiences. Advertisement channels continue to evolve, with email advertising and other forms of digital marketing maintaining their relevance.

How is this Advertising Services Industry segmented?

The advertising services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeDigital advertisingTV advertisingPrint advertisingOOH advertisingOthersGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa

By Type Insights

The digital advertising segment is estimated to witness significant growth during the forecast period.Digital advertising encompasses the utilization of the Internet and advanced digital technologies, including search engine optimization (), pay-per-click, email advertisements, and various digital media and platforms, to promote products or services. The global advertising market is experiencing significant growth during the forecast period, driven by several factors. The increasing global Internet penetration, expanding mobile phone user base, and growing number of user searches are primary contributors to the digital advertisement spending segment. Additionally, the ongoing digital transformation across industries necessitates businesses to enhance their online presence. Programmatic advertising, a data-driven strategy, is gaining popularity due to its efficiency and ability to target specific audience demographics. Microsoft Advertising and other ad platforms employ programmatic advertising, enabling businesses to reach their desired audience more effectively. Digital media, including social media, television, and e-commerce platforms, are increasingly becoming essential advertising channels. Artificial Intelligence (AI) is revolutionizing the advertising industry by enabling personalized and sustainable advertising. AI-driven ad formats, such as smart ads and video ads, cater to individual consumer preferences and enhan

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US Digital Advertising Market Size 2025-2029

The US digital advertising market size is forecast to increase by USD 218.3 billion, at a CAGR of 15.2% between 2024 and 2029.

The digital advertising market is experiencing significant growth, driven primarily by the increasing popularity of in-app advertising. Brands are recognizing the value of reaching consumers through mobile applications, as users spend an average of 3 hours and 15 minutes per day on mobile devices. Artificial intelligence (AI) and machine learning algorithms enable customized advertisements and recommendation systems, enhancing the user experience and driving ad effectiveness. 
However, the market faces challenges as well. The growing adoption of ad-blocker solutions poses a threat to revenue generation for digital advertisers. To navigate this challenge, advertisers must focus on delivering valuable and non-intrusive content to maintain user engagement and circumvent ad-blockers. By staying attuned to these market dynamics and adapting to consumer preferences, companies can capitalize on opportunities and effectively address challenges in the digital advertising market. Digital Advertising Services provide Campaign management, Creative design, and Optimization services to help businesses maximize their online presence and customer engagement.

What will be the size of the US Digital Advertising Market during the forecast period?

Request Free Sample

In the dynamic digital advertising market, cross-channel marketing and omnichannel strategies are increasingly prevalent, allowing businesses to reach consumers seamlessly across various platforms. Dynamic creative optimization and marketing dashboards enable real-time content customization, enhancing personalized advertising experiences. Digital marketing trends lean towards mobile-first strategies, predictive analytics, and data-driven marketing. Brands prioritize social media strategy, sentiment analysis, and social listening for effective brand reputation management. Marketing mix modeling and marketing automation tools streamline campaign management, while PPC strategy and interactive advertising offer measurable results. Ad agency services and marketing technology stacks provide valuable insights, but privacy concerns and data security remain critical issues.
Customer journey mapping and performance reporting are essential for optimizing marketing operations and measuring success. Digital marketing ethics demand transparency and accountability, with brands focusing on ethical data collection, usage, and privacy policies.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Mobile
  Desktop/laptop
  Connected TV


Type

  Search advertising
  Social media advertising
  Banner advertising
  Others


End-user

  Retail
  Media and entertainment
  BFSI
  Healthcare and pharmaceuticals
  Others


Geography

  North America

    US

By Channel Insights

The mobile segment is estimated to witness significant growth during the forecast period. In the dynamic US digital advertising market, mobile advertising holds a substantial share due to the increasing penetration of smartphones and tablets. Mobile devices, particularly smartphones, dominate the landscape, with mobile advertising accounting for a significant portion of overall digital advertising expenditure. With over 80% smartphone penetration in the country as of 2023, mobile platforms offer advertisers access to a vast user base. This flexibility enables advertisers to engage users through targeted ad strategies based on user behavior and preferences. Consequently, mobile applications (apps) and games are integrating in-app ads, contributing to the segment's significant growth. Brand awareness is another crucial aspect of digital advertising, with businesses investing heavily to reach their audiences effectively. Digital transformation has led to the adoption of various digital advertising technologies, such as programmatic advertising, data management platforms, and ad serving.
These technologies facilitate real-time bidding, audience targeting, and conversion rate optimization. Artificial intelligence and machine learning play a pivotal role in ad optimization, enabling advertisers to analyze consumer behavior and tailor their campaigns accordingly. Behavioral targeting, contextual targeting, and audience targeting are essential strategies for maximizing user engagement and click-through rates. Brand safety and fraud detection are critical concerns for businesses, with digital advertising technology ensuring secure transactions and protecting against malicious activities. Digital signage and content marketing are also popular channe

Survey of innovation and business strategy, average marketing expenditures, by North American Industry Classification System (NAICS) and enterprise size for Canada and regions from 2009 to today.

The United Kingdom digital marketing market was valued at USD 30.14 Billion in 2024. Growth in retail media networks, led by grocers like Tesco and Sainsbury’s, has opened lucrative new digital ad inventory, giving marketers unique first-party data access within contextually relevant shopper ecosystems. In turn, the market is expected to grow at a CAGR of 11.10% during the forecast period of 2025-2034 to reach a value of USD 86.35 Billion by 2034.

Growth in the market is fuelled by a hybrid shift in consumer behaviour and government-backed digital priorities. In 2024, the United Kingdom government allocated EUR 150 million via the Digital Entitlement to upskill small and mid-sized enterprises in digital capabilities, reflecting the nation’s push to make marketing technology a competitive edge. This policy directly nurtures the expansion of intelligent marketing platforms, predictive analytics tools, and personalised content strategies.

Furthermore, the emergence of location-based ad targeting combined with real-time intent analysis is attracting investment from logistics, education, and financial institutions, adding to the United Kingdom digital marketing market growth. Additionally, short videos have experienced rapid surge in demand and have become successful in engaging consumers and clients for promotional purposes with the rise of Instagram reels, TikTok and YouTube shorts. Moreover, interactive content like quizzes, polls, and AR experiences are becoming increasingly popular in the digital marketing landscape.

Notably, as per Ofcom's 2023 data, United Kingdom adults spend an average of 4 hours and 20 minutes daily online, with 79% of that time on mobile. These numbers have accelerated the demand for cross-platform marketing solutions. Moreover, the advertising expenditure in the United Kingdom recorded a massive hit of EUR 36.6 billion, demonstrating deep-rooted reliance across industries. Key players are increasingly adopting AI-led automation, precision targeting via geolocation APIs, and ethical data mining standards set by GDPR to gain traction in the market.

It was calculated that the total advertising expenditure in North America in 2021 amounted to about ***** billion U.S. dollars. However, the spending increased by nearly ** percent that year, after decreasing by just above *** percent in the previous year due to the impact of the coronavirus. Advertising spending in the United States The United States is the largest advertising market in the world, with ad spending amounting to *** billion U.S. dollars in 2020. Looking at breakdowns of expenditures by medium, in 2021 and 2025, approximately *** billion U.S. dollars were directed towards internet ads in 2021, which is estimated to increase even further in 2025. This was followed by over ** billion U.S. dollars spent on ads on TV in 2021 and is expected to increase by roughly ** billion in 2025. Advertising spending in Canada The advertising market in Canada is also following the global growth trend. Media spending in Canada has been steadily growing since 2012, reaching **** billion U.S. dollars in net ad spend in 2019. Unsurprisingly, in 2020, when the global advertising market was affected by the outbreak of the coronavirus pandemic, the Canadian market also suffered. That year ad spend in the country fell to ** billion U.S. dollars. Nonetheless, once the industry returns to normal, data on specific media expenditures in Canada suggest that the rise of the digital channels is evident in the country, as the advertising dollars are being directed towards the internet, while traditional media such as magazines and newspapers will be seeing less and less investments in the near future.

The advertising industry is a highly fragmented but highly competitive sector that includes many owner-managed agencies alongside various global players. Although consumers' propensity to spend has been dampened by crises such as the coronavirus pandemic, the outbreak of war in Ukraine and high inflation rates, the industry nevertheless recorded sales growth of 5.8% in the last five-year period. The willingness of companies to invest in and advertise new products and brands decreased to such an extent, particularly in 2020 and 2024, that industry sales declined. A slight economic recovery is expected in the current year, which should increase the industry's turnover by 2.6% to €26.5 billion.New technological developments and advancing digitalisation have led to rising demand in the area of online marketing. Government and private spending on development and research also indirectly favours the order situation for advertising agencies, as new developments in products and services also increase the demand for advertising, which has a positive effect on advertising agency sales. Rising consumer spending can also increase the turnover of industry players, as companies are more willing to invest in advertising campaigns as a result.The intense competition facing the advertising industry is likely to continue in the coming years. In response to companies' increasing desire to obtain services from a single source, the number of agency networks is rising, which will also further intensify competition. However, the improvement in the economic situation and the expected further increase in consumers' willingness to spend harbours growth potential for the advertising industry. Diversification in the area of online marketing and the recruitment of highly qualified employees with expertise in programming, generative AI, web analysis and search engine optimisation will become increasingly important. Investing in the development of AI to increase efficiency and expand the range of services can increase agencies' overall turnover and profit margins. Industry turnover is expected to increase at an average annual rate of 2.1% over the next five years, reaching 29.3 billion euros by 2030.

During a survey held from January 10 to February 1, 2023, responding marketing leaders from the energy industry in the United Kingdom (UK) reported, on average, roughly a ** percent increase in their digital marketing spending. Respondents from mining and construction firms reported a ** percent increase.

Average expenditures (x 1,000) on specific innovation activities, by North American Industry Classification System (NAICS) code and enterprise size, based on a one-year observation period. Innovation activities include research and experimental development; acquisition or development of advanced technology; design activities related to other organizations; employee training specifically for innovation projects; consultation activities with external experts or internal workgroups; activities related to the development and implementation of new marketing methods; market preparation activities directly linked to the introduction of new goods or services; and other innovation activities. Estimates refer to fiscal year 2017 (end date falling after January 1, 2017 and on or before December 31, 2017).

In 2024, social media advertising spending worldwide will amount to an estimated ****** billion U.S. dollars, up from less than ** billion dollars in 2019 – an increase of *** percent in half a decade. The value was forecast to grow by nearly ** percent by the end of the decade, exceeding *** billion dollars by 2029. Social media's relevance for marketing During a 2024 survey, more than four out of five responding global marketers listed increased exposure as a benefit of social media marketing. Traffic expansion and lead generation rounded up the top three, mentioned by ** and ** percent of the interviewees, respectively. Furthermore, Facebook was the most-used social media platform among business-to-consumer (B2C) marketers, while LinkedIn topped the ranking among business-to-business (B2B) marketing professionals. Advertising insights Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the traditional revenue in the 'Traditional TV Advertising' segment of the advertising market in Poland.The Statista Market Insights cover a broad range of additional markets.

During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents reported that, on average, marketing spending for B2B products increased by **** percent while the respective increase was **** percent for B2B services. In the meantime, the respective increases were * and **** percent for B2C products and B2C services, respectively.

During a survey held from January 10 to February 1, 2023, responding marketing leaders from the mining and construction industry in the United Kingdom (UK) reported, on average, a slightly more than ** percent increase in their marketing spending. Respondents from transportation firms reported a ** percent increase. On the other hand, responding marketing leaders from pharma biotech companies reported a ** percent decrease in their marketing spending levels.