This statistic shows the average annual total money earnings of individuals in the United States in 2023, by age group. In 2023, the average worker in the United States aged 45 to 54 earned an average of ****** U.S. dollars per year. That made ** to 54-year-olds the highest earning age group, on average, in 2023.

Income of individuals by age group, sex and income source, Canada, provinces and selected census metropolitan areas, annual.

In 2023, the average expenditures in a household led by a Millennial in the United States came to ****** U.S. dollars per year. The only generation with higher expenditures were households led by someone from Generation X with around ****** U.S. dollars per year.

According to the findings of a survey conducted in 2021, 38 percent of Generation Z respondents in the United States spent between 21 and 50 dollars on a single skin care product, while only about eight percent spent 150 dollars or more.

The skin care routine trend

Skin care has become a fundamental step in beauty routines, especially for younger generations of consumers. It can be seen all over the internet, with influencers promoting the newest products and make-up artists offering tutorials and tips. Skin care actually makes up around 40 percent of the global cosmetics market, and it is expected to reach a revenue of roughly 187.68 billion U.S. dollars by 2026. Generation Z uses skin care to fight skin imperfections, but also as a form of self-care. New skin care products are thus launched regularly, with ingredients like Vitamin C and Retinol increasingly becoming must-haves.

Beauty in the digital age

With younger shoppers becoming the focus of several brands, the internet is now undeniably relevant for the beauty industry as well. Gen Z is the generation that spends more money on skin care, often buying through online channels. This comes as no surprise, considering that they are very comfortable with social media and the internet. For this reason, they tend to use innovative beauty tech devices more than older generations and are also more swayed by influencers when choosing their beauty products.

According to a 2024 survey in Australia, nearly ** percent of Gen Z respondents had no debt at all. The generation with the second-highest share of respondents with no debt was the Baby Boomer generation, in which nearly ** percent of respondents said they had no debt.

This statistic highlights the average monthly grocery expenditure of consumers in the United States in 2017, by generation. In that year, Baby Boomers in the United States spent on average 314 US dollars per month for groceries compared to a shopping budget of 298 US dollars among Millennial consumers.