While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

Nationally representative survey of UK adults (18+) on planned 2025 Black Friday/Cyber Monday participation and spend, with breakdowns by generation, region, and purchase categories.

In 2025, it was estimated about 95 percent of people in Germany had heard of Black Friday, while around 48 percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.

In 2021, consumers in Brazil were expected to spend an average of *** U.S. dollars per person during the celebration of Black Friday. Among the Latin American countries included in this study, this is the highest budget among consumers in the region. Argentina ranked second, with approximately *** dollars to be spent by the average shopper.

For 2023's Black Friday and Cyber Monday deals, just under ** percent of surveyed consumers in Canada expected to spend about the same amount of money as last year. Interestingly, about ******* of Canadians estimated that they would spend less in 2023.

This statistic shows the value of spending over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2016 to 2024, with a forecast for 2025, broken down by online and offline spending. Consumers are expected to spend a total of over ************ British pounds over the course of the Black Friday weekend in 2025, over ************ of which will be spent online.

In a survey conducted among Australian consumers in September 2022, around two-fifths of respondents said they typically spend around *** to *** Australian dollars during the Black Friday sales period. Only ***** percent of those surveyed indicated that they typically spend more than ***** Australian dollars during the Black Friday sales.

In 2022, it was estimated that ** percent of customers in Germany would spend between *** to *** euros on Black Friday. This statistic shows how much money retailers in Germany estimated customers will spend on Black Friday 2022. Black Friday is the day after American Thanksgiving, when shops traditionally cut their prices and have a lot of special offers.

In 2024, the average amount Italian consumers between the ages of 16 to 24 years old intended to spend during Black Friday reached around *** euros, much lower than the budget of shoppers aged 45 to 54 years old.

According to a survey conducted in October 2024, Generation X Australians intended to spend on average *** Australian dollars per person during the 2024 Black Friday and Cyber Monday sales. Per person spending on the post-Thanksgiving sales was lowest among Baby Boomers at an intended average spend of *** Australian dollars per person.

In 2025, consumers in the United States expected to spend over 1,000 U.S. dollars on holiday gifts on average. This is the second time the projected spending estimate reached that 1,000-dollar-mark. Holiday shopping The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering 95 percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024. Gift cards and vouchers Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over half of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.

In 2025, about 56 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. Twenty-three percent of American respondents intended to spend less for Christmas, while 19 percent expected to spend more. Christmas celebrations in the U.S. In the United States, Christmas is one of the biggest holidays of the year: according to a survey, roughly nine out of 10 Americans stated they would celebrate the holiday. Only about six percent of Americans were not planning to partake in any celebrations. Holiday promotions In the past few years, holiday retail sales in the United States have skyrocketed. In 2025, U.S. holiday retail sales figures reached just over one trillion U.S. dollars, which was an increase of 24 billion just compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are somewhat to significantly cheaper, making them opportune moments for holiday shopping.

This statistic shows the planned average spend per person on gifts over the Black Friday-Cyber Monday weekend in the United States from 2017 to 2019. In 2019, U.S. consumers planned to spend an average of *** U.S. dollars per person on gifts over the Black Friday-Cyber Monday weekend.

A survey conducted among Australian consumers in August 2023 found that people across the country planned to spend an average of *** Australian dollars during the 2023 Black Friday sales, around ** Australian dollars more than they on average intended to spend during the Boxing Day sales.

In 2023, holiday shopping season will start a little later for many consumers in the United States. According to the findings of a recent survey, half of U.S. consumers were intending to start their holiday shopping in October in 2023. This share was at 56 percent the previous year.

Holiday season in the United States The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. The amount of money that U.S. consumers plan to spend on gifts has, however, fluctuated. A 2022 survey revealed that U.S. consumers expected to spend, on average, 867 U.S. dollars in 2022; an increase from 794 dollars in 2018.

Black Friday For millions of people, Black Friday is the time to do some serious Christmas shopping — even before the last of the Thanksgiving leftovers are gone. It is the Friday after Thanksgiving, and it's one of the major shopping days of the year in the United States, falling anywhere between November 23 and 29. While it's not recognized as an official US holiday, many employees have the day off — except those working in retail. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.

In the United States, holiday season online retail sales grew by 8.6 percent in 2024 compared to the previous year. Forecasts suggested that this growth would decrease in 2025 to 5.3 percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2024, amounting to 241 billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2025, expected to generate approximately 14 billion and 12 billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate 2.5 billion dollars more than Black Friday in 2025, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about 24 percent of seasonal shoppers.

In 2025, the average price of a 16-pound turkey during Thanksgiving in the United States (U.S.) amounted to 21.50 U.S. dollars. All other ingredients were within the price range of 1.36 and 4.16 U.S. dollars. Pumpkin pie mix cost the American consumer on average 4.16 U.S. dollars. A one pound vegetable tray with carrots and celery came to 1.36 U.S. dollars. Historic prices for Thanksgiving dinner ingredients in the U.S. The meaning of Thanksgiving for around two-thirds of Americans is to spend time with the family or to be thankful. Moreover, for almost half of Americans, Thanksgiving means having a good meal. Costs for Thanksgiving dinners have mostly decreased in 2025, after showing a significant price spike in recent years. In fact, 2022 experienced the largest year-over-year percentage price increases for Thanksgiving dinner items in the U.S. since 2008. In comparison to the previous year, the prices for potatoes dropped, while other key ingredients still got more expensive in 2023 compared to 2022. Shopping during Thanksgiving weekend The Thanksgiving weekend typically refers to Thanksgiving Day on Thursday, Black Friday, Small Business Saturday, and Cyber Monday. According to a recent survey on the topic, approximately 32 percent of U.S. consumers were planning to spend between 100 and 199 U.S. dollars for Thanksgiving in 2025. The main shopping location for U.S. consumers during Thanksgiving is the grocery store, where nearly three-quarters of consumers do their shopping. Mass retailers are on the list of locations to shop at for over half of U.S. shoppers during the Thanksgiving weekend.

In Canada, Generation Y was expected to spend the most for 2024's holiday shopping season: the average Canadian millennial was projected to spend approximately 875 Canadian dollars on presents. Baby boomers were expected to spend the least this year, at roughly 1,400 dollars.

In 2023, the average price of a 16-pound turkey during Thanksgiving in the United States (U.S.) amounted to 27.35 U.S. dollars. All other ingredients were within the price range of 0.84 and 4.16 U.S. dollars. A dozen dinner rolls cost the American consumer on average 4.16 U.S. dollars. While a one pound vegetable tray with carrots and celery comes to 0.84 U.S. dollars. Historic prices for Thanksgiving dinner ingredients in the U.S. The meaning of Thanksgiving for around two-thirds of Americans is to spend time with the family or to be thankful. Moreover, for almost half of Americans, Thanksgiving means having a good meal. Costs for Thanksgiving dinners have mostly increased in 2023, after showing a significant price spike the year prior for all elements of a Thanksgiving dinner. In fact, 2022 experienced the largest year-over-year percentage price increases for Thanksgiving dinner items in the U.S. since 2008. In comparison to the previous year, the prices for potatoes dropped, while other key ingredients still got more expensive in 2023 compared to 2022. To accommodate for higher grocery prices, more than four-fifths of Americans who hosted a Thanksgiving dinner in 2022, stated in a survey that they would look for deals and discounts. Approximately 75 percent of Thanksgiving hosts stated that they would seek out stores that offer the lowest food prices or buy store-brand products. Shopping during Thanksgiving weekend In 2024, a total of 183.4 million people in the U.S. were forecast to shop during Thanksgiving weekend. This is approximately 27.1 million people more than during the year 2020 when significantly fewer people went shopping due to the impact of the pandemic. This is also an increase of 1.4 million compared to shopping figures of 2023. The Thanksgiving weekend typically refers to Thanksgiving Day on Thursday, Black Friday, Small Business Saturday, and Cyber Monday. According to a recent survey on the topic, approximately 32 percent of U.S. consumers were planning to spend between 100 and 199 U.S. dollars for Thanksgiving in 2024. The main shopping location for U.S. consumers during Thanksgiving is the grocery store, where close to three-quarters of consumers do their shopping. Mass retailers are on the list of locations to shop at for almost half of U.S. shoppers during the Thanksgiving weekend.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace, which is seamlessly integrated with the main retail shopping experience. That being said, in the third quarter of 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.