On average, most Prime subscribers placed two to four orders per month on Amazon, according to a 2022 survey carried out in the United States. Another significant group of U.S.subscribers (36 percent) made five to ten monthly orders. Lastly, nearly ten percent of Prime users did not order more than once a month through the popular marketplace.

A survey conducted worldwide among Amazon sellers in 2024 shows the typical monthly sales for those who choose to provide their products on this platform. Around 18 percent of sellers' profits exceed ten thousand U.S. dollars each month, with about two percent of them reaching numbers higher than 100 thousand dollars. Almost 50 percent of the sellers have monthly sales between 500 and one thousand dollars.

In the United States, 21 percent of online orders made during Amazon Prime Day 2024 were worth up to 20 U.S. dollars, on average. In that edition of the popular online sale event, 13 percent of U.S. orders were worth up to ten euros.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

In 2023, Delaware and Nebraska were the U.S. states where Amazon sellers earned the most. That year, independent sellers gained 660,000 U.S. dollars in Delaware and 540,000 U.S. dollars in Nebraska, on average. The average annual sales of sellers based in New York amounted to 495,000 U.S. dollars.

Amazon revenue for the twelve months ending March 31, 2025 was $650.313B, a 10.08% increase year-over-year. Amazon annual revenue for 2024 was $637.959B, a 10.99% increase from 2023. Amazon annual revenue for 2023 was $574.785B, a 11.83% increase from 2022. Amazon annual revenue for 2022 was $513.983B, a 9.4% increase from 2021.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

The online revenue of amazon.ae amounted to US$769.8m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The Measurable AI Amazon Consumer Transaction Dataset is a leading source of email receipts and consumer transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Japan) - EMEA (Spain, United Arab Emirates)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

According to a 2021 survey, the majority (37 percent) of online shoppers in France made purchases through Amazon several times a year, compared to only three percent who bought on the site once a week. The U.S. e-commerce giant remains the leader in the French market, with an average of more than 164 million visitors per month that year.

The first reference for online shopping In addition to being one of the e-commerce sites with the most pages consulted per visit in France, Amazon is also at the top in terms of average website visit duration. The company's algorithm has proven to attract and keep potential buyers engaged with its catalog. With revenues of more than nine billion euros in France in 2020, Amazon was by far the most valuable online retailer in the European country.

Amazon, the (e-)commerce all-rounder With the rise of omnichannel retail — referring to a holistic approach that uses multiple sales channels for a complete and cohesive experience — and adding to the blurred boundaries between offline and online modes of shopping, Amazon has taken a step into the physical world. In 2016, the company introduced Amazon Go, a technology that relies on computer vision, sensor fusion, and deep learning to eliminate checkout lines, but that is not yet available in France. However, when asked what they thought of the novel technology, nearly three-quarters (71 percent) of French consumers expressed interest in Amazon Go if rolled out in the country.

In the fourth quarter of 2024, online shoppers spent an average of about 2.98 U.S. dollars per visit across all verticals. Electronics is the category in which consumers spent the most money per visit on average, at 3.32 U.S. dollars, followed by luxury apparel at 3.10 dollars. Nickels and dimes Over the past few years, the average order value for e-commerce purchases has increased globally, from around 118 U.S. dollars in September 2022 to around 126 U.S. dollars in the same month of 2023. The average order value also depends heavily on the online traffic source consumers use. In 2023, the value per order value was the highest when navigating directly, averaging around 167 dollars. Direct navigation means searching for a website directly in the browser's address bar, bypassing the use of search engines. Orders placed from social media stores were the lowest in value, with an average of less than 110 dollars. Mobile shopping on the rise Online shoppers have clear preferences when it comes to device type. When comparing gadgets, the average purchase amount has always been the highest for desktops, with an order value of 160 U.S. dollars. This indicates that bigger purchases are made via desktop computers. However, consumers are more likely to complete orders when shopping on mobile devices. Mobile devices were also clearly preferred when browsing retail websites, with around three-fourths of consumers using smartphones instead of desktops or tablets.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

In 2023, Amazon Logistics delivered around 5.86 billion packages in the United States (U.S.). This is an increase of around one billion packages compared with the previous year.

Since 2020, Amazon has optimized its delivery timing significantly. As of January 2020, 11.4 percent of the online orders made on the marketplace were delivered later than the due date. In May of the same year, the share increased to 15.9 percent, while in January 2021 only five percent of the parcels was not delivered in time.

Online retail is characterised by intense competition within the industry, which is likely to intensify in the future as more players enter the market. The competition between individual providers in terms of customer acquisition and retention across multiple sales channels is intensified by the lack of physical proximity to customers in online retail. In the period from 2020 to 2025, sales in the sector increased by an average of 4% per year. Due to high energy prices and inflation, the consumer climate deteriorated in 2022 and has only slowly improved since then. This in turn has had an impact on the sales development of the retail sector as a whole and thus also on mail order and online retail, which even recorded a small decline in sales in 2023. Sales growth of 3.5% to €151.2 billion is expected for 2025 due to the slowdown in inflation. Despite the considerable fluctuations in sales, the profit margin of online retail has remained relatively stable in recent years. Only in 2021 did the profit margin increase significantly, as industry sales grew faster than costs.Industry growth in 2021 was primarily driven by the positive economic development and the resulting increase in income as well as the rise in online consumer spending by private households. While the coronavirus pandemic had a negative impact on the economy and brick-and-mortar retail in 2020, online consumer spending increased more than in previous years due to the temporary closure of many shops and consumers' fear of infection. Ongoing intense competition and increasing digitalisation are driving innovation in e-commerce. In order to continue to achieve long-term success, industry players must continuously develop their online system applications, products and services, particularly in relation to mobile shopping trends, identify the right media marketing mix and minimise the risks prevalent in online retail by taking adequate security precautions. In view of the increasing external competition from foreign online platforms such as Temu or Shein as well as bricks-and-mortar retailers who are establishing a web presence including an online shop or expanding their existing internet presence, only moderate sales growth in mail order and online retail is expected in the coming years. Nevertheless, pure mail order and online retail should continue to account for the majority of online retail sales. Between 2025 and 2030, industry sales are expected to grow by an average of 4.8% per year to 190.8 billion euros. The number of companies operating in the sector is expected to increase further.

Amazon PE ratio as of May 15, 2025 is 30.55. Current and historical p/e ratio for Amazon (AMZN) from 2010 to 2024. The price to earnings ratio is calculated by taking the latest closing price and dividing it by the most recent earnings per share (EPS) number. The PE ratio is a simple way to assess whether a stock is over or under valued and is the most widely used valuation measure. Please refer to the Stock Price Adjustment Guide for more information on our historical prices.