In the first quarter of its 2025 fiscal year, Apple generated around ** billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than *** billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over ** percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about ********* of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly ** percent, equating to less than ** billion U.S. dollars in that quarter. In terms of units sold, Apple went from around **** million units in 2010 to about *** million in 2023, but registered a peak in the fourth quarter of 2020 with more than ** million iPhones sold worldwide.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

During the fourth quarter of 2024, Apple shipped around ** million iPhones, representing a more than ** million unit increase compared to the previous quarter, though this figure was about *** million units lower than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.  iPhones in the global smartphones picture After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. As of the fourth quarter of 2024, Apple’s iPhones sales composed over ** percent of the total global smartphone sales. COVID-19 impact With the outbreak of the novel coronavirus (COVID-19), shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March **, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

In 2024, Apple shipped ** million smartphones to India. It was Apple's best year in the country, a significant growth over the previous year. Apple's market share in India stood around *** percent in the same year.

iPhone sales made up approximately **** percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around **** percent in 2017 to a combined almost ** percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Smartphone buyers in Germany bought more Apple iPhone 15 Pro and 15 Pro May phones than any other in July 2024. In that period, iPhone models occupied three out of the top five positions in Germany, with Samsung taking the fourth and fifth spots. Smart phone sales in Germany Germany is an important market for smartphone manufacturers, with 71million people in Germany expected to be smartphone users by 2029. In 2023, around 21.4 million smartphones were exptected to be sold across the country. Sales on the rise, prices on the riseNot only are sales figures increasing in Germany, but the average price of each device on the rise too. In 2015 a smartphone would set customers back an average of 392 euros. By 2022, the price reached an average of 626 euros. Analysts expect the global average selling price of smartphones to fluctuate in the coming years.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

The new mobile operating system iOS ** was installed on ** percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS ** was running on ** percent of mobile devices and earlier releases on the remaining **** percent. Apple’s smartphone market share Apple held over ** percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone ** and ** Plus, as well as iPhone ** Pro and Pro Max led to Apple announcing a sales figures of more than ** million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around ** percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

The share of Apple iPhone in the Indian mobile phone market reached around **** percent as of May 2025. There was a general growth trend in the market share of iPhone over the observed time frame. In this period, it reached its highest market share in February 2025, at **** percent.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

In 2024, the volume of smartphone shipments in India was about *** million, up slightly from about *** million the previous year. The year-on-year change rate was at four percent. 5G smartphone shipments reached *** million in the same year. And the average selling price reached a new peak of *** U.S. dollars. 5G in India Since October 2022, 5G services have been launched in India in 13 cities, including most of the major Indian cities such as Delhi, Mumbai, and Chennai. Reliance Jio, Bharti Airtel, Vodafone Idea, and Adani Data Networks won 5G licenses through auctions for a total of *** trillion Indian rupees. Reliance Jio, the most popular telecom service provider in India with close to ** percent market share, was also one of the first to offer 5G services. Popular smartphones in India The smartphone market in India is incredibly competitive. Some of the most popular smartphone brands in the country were from China, including Xiaomi, Vivo, and Oppo. The market was dominated by medium to lower-priced phones, and models from the premium price category had a hard time increasing their market share. But recently, Apple’s iPhone started to see increased popularity among urban elites, and in 2023, more than ** million units of iPhones were sold in India.

Apple’s shipments of iPads fluctuated over the years, peaking in the fourth quarter of 2013 at ** million devices. During the third quarter of 2024, Apple shipped over **** million tablets worldwide, up from the previous quarter. Apple’s products Although the iPhone has been the main contributor to Apple’s revenue, the iPad accounted for over ***** percent of the revenue in the fourth quarter of Apple's 2024 fiscal year. The share of the revenue from iPhones was almost ** percent, followed by services with over ** percent, and wearables, home and accessories, with almost *** percent. Smartphone era Apple is the second world leader in the smartphone market. Samsung replaced Apple as the world's leading smartphone vendor with almost ** percent of the market share in the market for smartphones in the second quarter of 2024.

In the final quarter of 2024, Apple Mac shipments stood at **** million units worldwide, a decrease from the **** million Mac shipments that were recorded in the fourth quarter of the previous year. Apple Mac products Apple first launched the Macintosh, commonly known as Mac, in 1984. Apple Mac was considered revolutionary at the time as it was the first personal computer (PC) targeting the consumer market. Apple's Mac computers have evolved to offer many more computing products, from a desktop to more portable options. Today, Apple offers a range of Mac computer models – MacBook, Mac mini, and iMac, along with accessories and complementary products for these devices. Other segments of Apple Sales of Mac computers have consistently increased over the years, proving to be a relatively stable yet growing source for the company, with around **** billion U.S. dollars revenue generated from Apple Mac sales in the third quarter of 2022 alone. Apple is also strong in the global smartphone market, with the popularity of the iPhone making Apple one of the top vendors for smartphone shipments worldwide. Apple is also focused on growing the hearables segment with their AirPods Pro and AirPods Max, devices that are considered premium audio products.

In the first quarter of 2025, Xiaomi shipped approximately **** million smartphones in India. It was a significant year-over-year decline at ** percent. The third quarter of 2020 saw over **** million smartphone shipments, making it the highest for Xiaomi during the presented period. Though a general declining trend could be observed since the first quarter of 2019, Xiaomi was still able to maintain its market position of the third place at ** percent. Xiaomi’s success in India From the moment Xiaomi launched in 2010, it has never looked back. Since 2016, the annual revenue for the smartphone manufacturer has grown exponentially. India has been no different in this regard. The first Xiaomi smartphone in India was launched in July 2014. Within two years, it gained a considerable market share. This trend has continued, making it one of the leading smartphone market players in the country. Understanding the country’s requirements, relocating supply chains within India and investing in the domestic distribution network and research and development were some reasons for this success. Segmentation and variation Xiaomi sells its phones in India under several brands, including Xiaomi, Redmi, and POCO. Especially POCO, it has excelled in the 10,000 to 15,000 Indian rupees segment. However, the highest growth in the smartphone market lately came from the super-premium segment, dominated by Apple iPhones and Samsung Galaxy phones. As of 2024, the average selling price of smartphones in India was around *** U.S. dollars. It increased almost 100 dollars in comparison with the price in 2020. One of the main contributors to the price increase was the larger 5G distribution. India is one of the leading countries in terms of 5G availability.

According to a survey of parents and children in the UK conducted in 2024, ** percent of children between 16 and 17 years old owned a smartphone, while ** percent of respondents aged between ***** and **** did not have a mobile phone.

Electronic devices available to children Mobile phones are not the only devices children are exposed to daily. At home, indeed, they have access to all kinds of electronic devices, such as TVs, gaming consoles, and radios. For instance, in 2020, ** percent of children had access to a smart TV, and ** percent had a game console. Furthermore, ** percent of children in the UK had access to a PC, laptop, or netbook with an internet connection. Children’s online activities British children perform many different activities online, with mobile phones being the most used devices to go online. Among the most recurring online activities were playing games and watching videos, especially on YouTube. Furthermore, children in the UK appear to spend quite some time on social media platforms, like TikTok and Snapchat, where they spend on average ** and ** minutes daily, respectively.