Since the beginning of 2020, there has been a significant rise in consumer reviews in the top 100 headphones category on Amazon's international marketplaces: the average number of reviews per product grew from about 6,000 in January 2020 to nearly 25,000 in December 2020. In 2019, monthly reviews remained under 5,000 per headphones product.

Amazon Products dataset to explore detailed product listings, pricing, reviews, and sales data. Popular use cases include competitive analysis, market trend forecasting, and e-commerce strategy optimization.

Use our Amazon Products dataset to explore detailed information on products across various categories, including pricing, reviews, ratings, and sales data. This dataset is ideal for e-commerce professionals, market analysts, and product managers looking to analyze market trends, optimize product listings, and refine competitive strategies.

Leverage this dataset to track pricing trends, assess customer feedback, and uncover popular product categories. Whether you're conducting competitive analysis, performing market research, or optimizing product strategies, the Amazon Products dataset provides key insights to stay ahead in the e-commerce landscape.

Dataset Features

• Title: The name or title of the product.
• seller_name: The name of the seller offering the product.
• Brand: The brand associated with the product.
• Description: A detailed description of the product, including key features.
• initial_price: The original price of the product before any discounts.
• final_price: The current price of the product after discounts.
• Currency: The currency in which the product is priced (e.g., GBP, USD).
• Availability: The stock status (e.g., in stock, out of stock).
• reviews_count: The total number of customer reviews.
• Categories: The specific category the product belongs to.
• asin: Amazon Standard Identification Number.
• buybox_seller: The seller currently winning the Amazon Buy Box.
• number_of_sellers: The number of sellers offering this product.
• root_bs_rank: The overall ranking of the product in the Amazon best-sellers list.
• answered_questions: The number of questions answered in the product Q&A section.
• domain: The website domain where the product is being sold.
• images_count: The number of images available for the product.
• URL: The link to the product page on Amazon.
• video_count: The number of videos available for the product.
• image_url: The URL of the primary image associated with the product.
• item_weight: The weight of the product.
• Rating: The average rating of the product based on customer reviews.
• product_dimensions: The dimensions of the product (e.g., length, width, height) and weight.
• seller_id: The unique identifier for the seller.
• date_first_available: The date when the product was first made available on Amazon.
• discount: Any discount applied to the product.
• model_number: The model number of the product.
• manufacturer: The company that manufactures the product.
• department: The department under which the product is categorized (e.g., Health & Household).
• plus_content: A flag indicating if the product has Amazon’s “Plus Content” (additional marketing content).
• upc: The Universal Product Code (UPC) associated with the product.
• video: URL(s) of any video content associated with the product.
• top_review: A summary or excerpt from the top customer review.
• variations: Different product variations (e.g., different sizes or flavors).
• delivery: Information on the delivery options (e.g., free delivery or Prime delivery).
• features: Key features or highlights of the product.
• format: The format of the product (e.g., powder, liquid).
• buybox_prices: Pricing details for the product, including the base and tiered prices.
• parent_asin: The ASIN of the parent product (if the product is part of a larger group of similar products).
• input_asin: The ASIN of the product as input for Amazon searches.
• ingredients: List of ingredients in the product (if applicable).
• origin_url: The source URL for product-related information or ingredients.
• bought_past_month: A flag indicating if the product was bought in the past month.
• is_available: Availability status of the product (True/False).
• root_bs_category: The broad product category (e.g., Health & Household).
• bs_category: The specific subcategory the product belongs to.
• bs_rank: The rank of the product in its specific subcategory.
• badge: Any badge or label the product has earned (e.g., Amazon's Choice).
• subcategory_rank: The rank of the product within its subcategory.
• amazon_choice: A flag indicating if the product has been selected as Amazon’s Choice.
• images: A list of URLs for additional product images.
• product_details: Detailed product specifications and features.
• prices_breakdown: A breakdown of the price, including any discounts or promotions.
• country_of_origin: The country where the product is made.
• from_the_brand: Information from the brand or manufact

The top 25 beauty and personal care products on Amazon are priced on average 13.46 dollars, according to data from the second quarter of 2024. When looking at the median cost of these items, it is slightly less at 11.87 U.S. dollars. These top beauty and personal care items have an average of around 83,800 online reviews and a 4.5-star rating. Price sensitivity in beauty e-commerce Price plays a crucial role in the success of beauty products on Amazon. The majority of bestselling beauty items fall within the one to ten dollar range, followed closely by products priced between 11 and 20 U.S. dollars. This pricing strategy aligns well with the average price point of 13.46 dollars for top beauty products, catering to price-conscious online shoppers. The affordability factor likely contributes to the high volume of reviews these products receive, as more consumers can access and try them. Brand dominance and market trends The beauty landscape on Amazon is dynamic, with brand leadership shifting throughout the year. While L'Oréal Paris led the pack in early 2023 with a 22 percent market share, CeraVe emerged as the front-runner by July, generating over 13 million U.S. dollars in gross merchandise value. This shift reflects changing consumer preferences and the growing popularity of skincare products, which account for 32 percent of the top 25 beauty items sold on the platform. The success of these brands, coupled with Amazon's projected growth in health and beauty sales from 44 billion to 79.4 billion U.S. dollars by 2027, underscores the platform's significance in the beauty e-commerce sector.

A survey conducted worldwide among Amazon sellers in 2024 shows the typical monthly sales for those who choose to provide their products on this platform. Around 18 percent of sellers' profits exceed ten thousand U.S. dollars each month, with about two percent of them reaching numbers higher than 100 thousand dollars. Almost 50 percent of the sellers have monthly sales between 500 and one thousand dollars.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the first quarter 2025, 61 percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately 140 billion dollars in third-party seller services, an increase of about 23 billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

Amazon Prime Days continues to be a major shopping event, with electronics leading the way in discounts for 2024. The promotional depth for electronics reached 34 percent, while beauty and personal care products, as well as tools and home improvement items, saw discounts of 29 percent on average. This annual event has grown significantly since its inception, with Prime members purchasing approximately 300 million items in 2024, nearly doubling the pre-pandemic figures. Discount trends and promotional strategies The discount rates during Prime Days typically exceed those seen throughout the year, with electronics and cell phones experiencing particularly notable increases in 2024. These categories saw surges of 21 and 17 percent respectively in their discount rates. Beauty and personal care products, however, saw a more modest increase of 13 percent. Brands have also adapted their promotional strategies, with over 40 percent opting for Prime Exclusive Discounts in 2024, a significant increase from 21 percent in the previous year. Coupon codes remained the second most popular promotion format, used by nearly 37 percent of brands. Impact on brands Since its launch in July 2015 as an anniversary celebration, Prime Day has evolved into one of the biggest online shopping events worldwide, typically spanning 48 consecutive hours. The success of Prime Days extends beyond participating brands. Even those not directly involved in the event benefited from increased traffic and shopping activity, seeing their sales rise by 116 percent compared to the previous 30 days.

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Online baby product sales retailers have benefited from rising incomes, as increasingly tech-savvy first-time parents can turn to online retailers to create baby registries, furnish nurseries and conveniently order everyday items. COVID-19's sudden shutdown of brick-and-mortar stores accelerated the rise of the digital economy, including online baby product retailers. Consumer behaviors quickly changed following COVID-19, especially for expectant families and first-time parents caring for newborns, who turned to online retailers in greater numbers and frequency. As the affects of COVID-19 faded, the industry returned to more stable growth rates, in line with more normal demand. In all, revenue is expected to increase at a CAGR of 11.5% over the past five years and is expected to total $12.8 billion in 2024, when revenue will increase an estimated 2.3%. Despite a declining birth rate for over a decade, baby product spending hasn't dropped. Parents value what they buy for their new baby more than ever, with more families prioritizing social and environmental responsibility in their purchasing decisions. More direct-to-consumer online baby retailers have entered the market to capitalize on these trends. Social media is helping these retailers acquire loyal customers. While more unique baby retailers have become cult-favorite brands, Target and Amazon have a secure hold of the online baby product market. These leading retailers' online sales of baby goods flourished during the pandemic and continue to be parents' go-to for everyday essentials. Online retailers will navigate a new retail environment moving forward. While more consumers will shop online than ever, some parents will still prefer in-person shopping. Retailers will face more competition as new entrants saturate the market – online retailers' competitiveness will depend on how well they can differentiate themselves from one another. Nonetheless, industry revenue is forecast to grow at a CAGR of 3.0% over the five years through 2029 to total $14.8 billion.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

MuMu is a Multimodal Music dataset with multi-label genre annotations that combines information from the Amazon Reviews dataset and the Million Song Dataset (MSD). The former contains millions of album customer reviews and album metadata gathered from Amazon.com. The latter is a collection of metadata and precomputed audio features for a million songs.

To map the information from both datasets we use MusicBrainz. This process yields the final set of 147,295 songs, which belong to 31,471 albums. For the mapped set of albums, there are 447,583 customer reviews from the Amazon Dataset. The dataset have been used for multi-label music genre classification experiments in the related publication. In addition to genre annotations, this dataset provides further information about each album, such as genre annotations, average rating, selling rank, similar products, and cover image url. For every text review it also provides helpfulness score of the reviews, average rating, and summary of the review.

The mapping between the three datasets (Amazon, MusicBrainz and MSD), genre annotations, metadata, data splits, text reviews and links to images are available here. Images and audio files can not be released due to copyright issues.

MuMu dataset (mapping, metadata, annotations and text reviews)

Data splits and multimodal feature embeddings for ISMIR multi-label classification experiments

These data can be used together with the Tartarus deep learning library https://github.com/sergiooramas/tartarus.

NOTE: This version provides simplified files with metadata and splits.

Scientific References

Please cite the following papers if using MuMu dataset or Tartarus library.

Oramas, S., Barbieri, F., Nieto, O., and Serra, X (2018). Multimodal Deep Learning for Music Genre Classification, Transactions of the International Society for Music Information Retrieval, V(1).

Oramas S., Nieto O., Barbieri F., & Serra X. (2017). Multi-label Music Genre Classification from audio, text and images using Deep Features. In Proceedings of the 18th International Society for Music Information Retrieval Conference (ISMIR 2017). https://arxiv.org/abs/1707.04916

This data set provides a single raster image containing the spatial distribution of aboveground live forest biomass of the Amazon basin. This product was derived using a methodology based on a combination of land cover map, remote sensing derived metrics, and more than 500 forest plots distributed over the basin (Saatchi, et al., 2007).The distributed map was produced in ENVI, in Tiff format and it contains forest biomass divided among 11 classes at 1 km spatial resolution with reasonable accuracy (better than 70%). Remote sensing and ground data used in this product were collected from 1990-2000. The Biomass map represents average biomass distribution over the Amazon basin over this period and was used to estimate the total carbon stock of the basin, including the dead and belowground biomass.

As of 2025, a total of approximately 51,565 products and services were offered on Amazon Web Services' (AWS) marketplace, of which 13,231 belonged to the largest category, infrastructure software. The AWS marketplace is a digital catalog on which independent software vendors can list their products and services. This enables AWS customers to pick from various solutions that run on AWS to cater to their specific needs.

Driven by advertising campaigns, a number of online visitors click on promoted products on Amazon marketplaces. In 2022, conversion rates were higher on U.S. and UK platforms, with 12 and 13.3 percent, respectively. Between 2020 and 2022, conversion rates have increased on all Amazon marketplaces, with the exception of Amazon.fr.

Data from the second quarter of 2024 revealed that the top 25 beauty and personal care products sold on Amazon were skincare items (32 percent). Hair products were next, accounting for around one-fifth of the best-selling beauty articles on Amazon. Beauty sales on the rise Online sales of beauty products heavily depend on consumers digital shopping behavior. When shopping for beauty products online, the vast majority of consumers prefer to use leading marketplaces, such as Amazon, to place their orders in 2023. This could be due to Amazon also being ranked the second most frequently appearing marketplace when searching for beauty brands on Google. Amazon ranks second after Alibaba as the world's leading health, beauty, and personal care online retailer by sales. Amazon is expected to almost double its estimated sales of health, beauty and personal care products, from around 44 billion U.S. dollars in 2022 to 79.4 billion U.S. dollars by 2027. Amazon’s take on beauty products Beauty product preferences can vary from country to country. Worldwide the top-rated beauty product on Amazon by number of reviews was an Essence mascara. Brand preference also varies depending on the country, for example in the United States, in the first quarter of 2023, L’Oréal Paris was the best-selling beauty and personal care brand on Amazon.com. This changed throughout the year, and by the end of July, CeraVe took the top spot.

From 2004 to 2024, the net revenue of Amazon e-commerce and service sales has increased tremendously. In the fiscal year ending December 31, the multinational e-commerce company's net revenue was almost 638 billion U.S. dollars, up from 575 billion U.S. dollars in 2023.Amazon.com, a U.S. e-commerce company originally founded in 1994, is the world’s largest online retailer of books, clothing, electronics, music, and many more goods. As of 2024, the company generates the majority of it's net revenues through online retail product sales, followed by third-party retail seller services, cloud computing services, and retail subscription services including Amazon Prime. From seller to digital environment Through Amazon, consumers are able to purchase goods at a rather discounted price from both small and large companies as well as from other users. Both new and used goods are sold on the website. Due to the wide variety of goods available at prices which often undercut local brick-and-mortar retail offerings, Amazon has dominated the retailer market. As of 2024, Amazon’s brand worth amounts to over 185 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon's first forays into the world of hardware was its e-reader Kindle, one of the most popular e-book readers worldwide. More recently, Amazon has also released several series of own-branded products and a voice-controlled virtual assistant, Alexa. Headquartered in North America Due to its location, Amazon offers more services in North America than worldwide. As a result, the majority of the company’s net revenue in 2023 was actually earned in the United States, Canada, and Mexico. In 2023, approximately 353 billion U.S. dollars was earned in North America compared to only roughly 131 billion U.S. dollars internationally.