Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

In 2023, marketing e-mails in Great Britain had an open rate of 39.98 percent. A year earlier, the rate stood at 27.59 percent. E-mail marketing open rate is the share of recipients who open an email out of your total number of recipients.

What are the average email marketing results in different countries? Here’s what we’ve found.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

On average, marketing emails sent by non-profit organizations in Canada, the United States, and the United Kingdom had an open rate of ** percent in 2021. Emails from cultural organizations had a higher open rate, at ** percent. Around ** percent of subscribers opened marketing emails sent by non-profits in the hunger/poverty sector.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at *** percent. Finance and utilities sectors ranked second with *** percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.