United States E-Commerce Transactions: Average Order Value (AOV) data was reported at 163.540 USD in 10 May 2025. This records a decrease from the previous number of 177.582 USD for 09 May 2025. United States E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 153.014 USD from Dec 2018 (Median) to 10 May 2025, with 2322 observations. The data reached an all-time high of 280.812 USD in 12 Jul 2023 and a record low of 95.559 USD in 02 Jun 2020. United States E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s United States – Table US.GI.EC: E-Commerce Transactions: by Category.

In the second quarter of 2022, online orders placed from a mobile phone in the United States had an average value of approximately 112 U.S. dollars, compared with almost 95 dollars in the EMEA region. Over this period, the average value of global online orders generated through direct traffic was about 121 U.S. dollars.

Hong Kong SAR (China) E-Commerce Transactions: Average Order Value (AOV) data was reported at 66.381 USD in 17 Mar 2025. This records an increase from the previous number of 54.720 USD for 07 Mar 2025. Hong Kong SAR (China) E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 180.385 USD from Dec 2018 (Median) to 17 Mar 2025, with 2137 observations. The data reached an all-time high of 759.819 USD in 11 Apr 2021 and a record low of 48.247 USD in 13 Nov 2024. Hong Kong SAR (China) E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.GI.EC: E-Commerce Transactions: by Device.

Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via e-mail and search came next.

Vietnam E-Commerce Transactions: Average Order Value (AOV) data was reported at 236.852 USD in 03 Apr 2025. This records a decrease from the previous number of 250.533 USD for 02 Apr 2025. Vietnam E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 29.377 USD from Dec 2018 (Median) to 03 Apr 2025, with 2024 observations. The data reached an all-time high of 251.312 USD in 31 Mar 2025 and a record low of 15.087 USD in 26 Jan 2020. Vietnam E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Vietnam – Table VN.GI.EC: E-Commerce Transactions: by Category.

In 2023, on Cyber Monday in the United States, shoppers had the highest order values when making purchases from Shein and Walmart at 49 U.S. dollars. Target came next, with an AOV of 44 dollars, followed by Amazon with 36 dollars and Temu with 30 dollars.

Saudi Arabia E-Commerce Transactions: Average Order Value (AOV) data was reported at 141.254 USD in 05 May 2025. This records an increase from the previous number of 140.193 USD for 04 May 2025. Saudi Arabia E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 228.100 USD from Dec 2018 (Median) to 05 May 2025, with 2316 observations. The data reached an all-time high of 470.382 USD in 04 Jun 2019 and a record low of 51.219 USD in 02 Mar 2020. Saudi Arabia E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Saudi Arabia – Table SA.GI.EC: E-Commerce Transactions: by Category.

During the survey period spanning from July 2022 to December 2024, consumers spent the most on online purchases during the month of May 2024. That month, online shoppers spent an average of 145.9 U.S. dollars. In December 2024, the average order value decreased to 121.37 U.S. dollars.

Germany E-Commerce Transactions: Average Order Value (AOV) data was reported at 174.756 USD in 05 May 2025. This records an increase from the previous number of 170.409 USD for 04 May 2025. Germany E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 128.189 USD from Dec 2018 (Median) to 05 May 2025, with 2206 observations. The data reached an all-time high of 194.929 USD in 05 Dec 2019 and a record low of 54.094 USD in 06 Aug 2021. Germany E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Germany – Table DE.GI.EC: E-Commerce Transactions: by Device.

In the second quarter of 2022, the average order value (AOV) of online purchases made via desktop in Great Britain amounted to approximately 126.5 U.S. dollars. On the other hand, online orders placed from a mobile phone had an average value of only 86.3 dollars over that same period.

Morocco E-Commerce Transactions: Average Order Value (AOV) data was reported at 120.461 USD in 07 Apr 2025. This records an increase from the previous number of 88.079 USD for 02 Dec 2024. Morocco E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 133.240 USD from Dec 2018 (Median) to 07 Apr 2025, with 2063 observations. The data reached an all-time high of 1,300.610 USD in 25 Jul 2020 and a record low of 18.546 USD in 12 Apr 2020. Morocco E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Morocco – Table MA.GI.EC: E-Commerce Transactions: by Device.

In 2023, the net average order value (AOV) in Singapore was 137.4 U.S. dollars. The AOV in Singapore had been steadily increasing since 2020.

The average value of U.S. online shopping orders is generally higher on desktop than mobile devices. In the second quarter of 2022, online orders placed from a desktop computer had an average value of 155.75 U.S. dollars, up from about 143 dollars in the same period of the previous year. In turn, orders fulfilled from cellphones were worth just over 112 dollars on average, while tablet orders had the lowest value, at less than 100 dollars.

A survey conducted in 2023 showed that online purchases between 25 and 49 euros were the most common among global cross-border shoppers. Up to 25 percent of respondents reported their most recent cross-border order to be valued in this cost range. Only six percent of buyers had purchased cross-border for 200 euros or more.

Belgium E-Commerce Transactions: Average Order Value (AOV) data was reported at 129.303 USD in 07 May 2025. This records a decrease from the previous number of 132.435 USD for 06 May 2025. Belgium E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 107.491 USD from Dec 2018 (Median) to 07 May 2025, with 2266 observations. The data reached an all-time high of 389.878 USD in 28 Jan 2023 and a record low of 67.810 USD in 04 Jan 2022. Belgium E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Belgium – Table BE.GI.EC: E-Commerce Transactions: by Device.

From January 2023 to January 2025, the average order value of e-commerce purchases in Sweden was the highest during the holiday season. In November 2024, the average value of online shoppers' orders was approximately 2,851 SEK. The second-highest figure was recorded in December 2023 when the average order value for e-commerce purchases was roughly 2,561 SEK.

Canada E-Commerce Transactions: Average Order Value (AOV) data was reported at 79.230 USD in 10 May 2025. This records an increase from the previous number of 78.695 USD for 09 May 2025. Canada E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 98.563 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 188.510 USD in 16 Sep 2020 and a record low of 66.411 USD in 02 Jun 2020. Canada E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Canada – Table CA.GI.EC: E-Commerce Transactions: by Category.

In 2024, next to an add-to-cart rate of 9.3%, a cart abandonment rate of 72.8%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs in Japan also consist of an AOV of US$116.7, a discount rate of 10.3%, and a return rate of 7.4%.

Insipiration

I wanted to take this opportunity to give back to the community by sharing my own real-life dataset. I have always been on the receiving end of uplifting feedback and encouragement from this wonderful Data Science community, so I decided to share my very own sales data from my own e-commerce shop as my way of giving back to the community.

About Data

The data contain all sales recorded from June to September 2022. Information such as the customers' personal information wasn't included for privacy and confidentiality. Other irrelevant features were also removed to make the dataset simpler and more user-friendly.

Contents

This dataset contains the following columns along with their descriptions: - order_id: unique identifier for each order placed - order_date: date and time of order - sku: a number used by retailer to assign their products - color: color of the product - size: size of the product, treat missing values as ( One Size ) - unit_price: unit price of the product - quantity: quantity ordered for that particular product - revenue: unit_price * quantity

Some Questions

For those who are looking a place to start, here are some questions that you can answer. 1. What are the best and worst-selling SKU items? by color? by size? 2. What is the average order value? 3. What are the peak days or time periods with the highest sales? Do sales follow a trend or a seasonality?

1. Advanced: Predict sales in the next months.

In 2024, next to an add-to-cart rate of 10.9%, a cart abandonment rate of 75.3%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs in Portugal also consist of an AOV of US$86.6, a discount rate of 9.3%, and a return rate of 7.6%.