The source estimated that advertisers spent an average of 52.1 U.S. dollars on radio advertising per on-air radio listener in the United States in 2022. Meanwhile, the average per podcast listener stood at 13.7 dollars.

According to data from February 2022, **** million people in the United States were said to listen to podcasts on Spotify that year, while Apple had **** million podcast listeners. Spotify's and Apple's figures were projected to add up to **** million and **** million by 2025, respectively.

During the latest annual survey in 2025, it was found that ** percent of US consumers listened to audio podcasts or watched video podcasts. For the first time, the study covered both audio and video podcast consumption, in contrast to previous studies which only surveyed audio consumption. Format aside, podcasts have grown increasingly popular in recent years, with the percentage of U.S. consumers saying that they had ever consumed a podcast more than ******** over the last decade.

According to a survey held in early 2025 in the United States, ** percent of respondents aged 12 to 34 years old had listened to a podcast within the preceding month, compared to ** percent of those aged 55 or above. Adults in the latter age category have been increasing their podcast listening consistently for years, to a point where respondents aged 35-54 almost caught up on the younger age category. Podcasts are gaining popularity This increased monthly podcast consumption shows the growing prevalence of the format in the United States. A survey on podcast consumption found that in 2012 only ** percent of U.S. respondents had ever listened to an audio podcast, but this figure increased annually and reached ** percent in 2025, by then also including video podcast consumption. Although this rise in popularity is significant, it might also reflect the generational gap in podcast consumption, with younger consumers tuning in more regularly than their older counterparts. In 2021, the share of Millennial podcast consumers in Canada and the U.S. amounted to ** percent, with Boomers only making up ** percent. Video podcasts The recently rising popularity of video podcasts also led to changes in platform usage among podcast consumers. YouTube has taken over the lead from Spotify as the main platform used to access podcasts in the United States as of April 2024, when the streaming platform attracted ** percent of podcast consumers, compared to ** percent for the Swedish competitor. YouTube's newly achieved competitive position in podcasting becomes even more obvious, when considering that almost two in three weekly podcast consumers associated the platform the most with watching and listening to podcasts. Only ** percent said the same about Spotify.

There are currently more than 4 million podcast titles on the platform today.

In the third quarter of 2023, the number of music streaming subscribers worldwide amounted to *** million, up from *** million at the end of the second quarter of 2022. Paid music streaming subscriptions have become the norm for many music fans, and the market has seen consistently impressive increases in subscriber numbers over the last few years. Recent forecasts show however that whilst both subscriber numbers and revenue are expected to continue to rise, growth will slow down in the near future. Changes can already be seen from 2016 onwards. Year-on-year music streaming revenue growth was **** percent worldwide, but fell by more than ** percent in 2017 and was just ** percent in 2022It is expected that the U.S. and the UK will continue to be the biggest streaming markets in years to come, but reports also show that Brazil, India, China, and MENA countries will catch up over the next decade and rank among the top global markets by 2026. Other changes to the market include a growing focus on podcasts, which have more potential than many music buffs may realize. Music streaming and podcasts Several companies have reaped the benefits of consumers’ growing interest in on-the-go digital music consumption, especially market leader Spotify, which made its first profit in early 2019. Spotify has announced plans to spend hundreds of millions on podcasting, hoping to capitalize on the potential podcasts have to generate ad revenue and plotting to invest in exclusive content so podcasts fans go to Spotify first. But it is not only the companies offering digital music services who are making money from music streaming: consumers are, too (and some more than others). Whilst recording artists battle for streams to secure as many royalty payments as possible, the lesser-known beneficiaries of music streaming services are, in fact, podcast curators. A 2019 report showed that podcast curators with an average audience of ** thousand listeners per weekly podcast would need just ** thousand streams per month to generate an income of around ***** U.S. dollars. Meanwhile, major record label artists would need over ***** million streams of their content to earn the same amount.

The music streaming and download industry has experienced an unprecedented upswing over the past five years. Since 2019, industry revenue has risen by an average of 10.9% per year. This development was driven by the triumph of music streaming, which offers flexible and uncomplicated access to a diverse range of music and replaced recorded music and music downloads as the top-selling segment in the German music market at the beginning of the second half of the last five-year period. Due to the growing popularity of digital offerings, the German music market as a whole has recently recovered significantly and, according to the German Music Industry Association, exceeded the EUR 2 billion mark in 2022 for the first time in 20 years.In the current year, industry revenue is expected to total 2.1 billion euros, which corresponds to a 7% increase in revenue compared to the previous year. This development is due to price increases by the leading streaming platforms, as well as the continuing rise in the proportion of the population using streaming services. In Germany, this is now almost every second person.Over the next five years, IBISWorld expects industry turnover to grow by an average of 8.4% per year. In 2029, the industry's turnover is expected to amount to 3.2 billion euros. Even if the first signs of saturation are becoming apparent, the growth in user numbers in the music streaming sector is not yet complete. However, as the market is highly competitive and dominated by a few globally active companies, further growth in the industry is unlikely to be accompanied by a significant increase in company and operating figures.

Over the past five years, streaming services in Germany have been able to capitalise on their particularly attractive price-performance ratio and, supported by technological progress, have recorded rapid revenue growth. The average annual increase in revenue during this period was 11%. In 2020, the industry received a renewed boost to growth from the measures taken to contain the coronavirus pandemic. Many consumers were looking for entertainment in the area of video and music in the face of limited leisure opportunities, but at the same time showed a low willingness to pay due to the recession. Against this backdrop, streaming access became more attractive. Although this trend has slowed since 2022 with the lifting of pandemic-related restrictions, the importance of sports streaming is increasing now that sporting events are permitted again. As a result, industry revenue in 2024 is also likely to increase significantly compared to the previous year, probably by 6.1% to €3.7 billion.The digitalisation of German households is the driving factor behind the sector's development. More and more people have fast internet connections and streaming-capable devices such as smartphones, tablets and smart TVs. This makes it more attractive to open and use a streaming account. The increase in the level of digitalisation, which is likely to continue in the current year, is therefore boosting sales growth. The amount of free time available is also having a significant impact on the industry's development, as consumers can consume more films, series and music with more free time. It can be assumed that industry players will continue to develop the market over the next five years. According to IBISWorld forecasts, the industry will grow by an average of 8.2% per year during this period and achieve total sales of 5.5 billion euros in 2029. The favourable situation in the industry is also likely to entice more companies to enter the market, even if the high barriers to entry will limit the influx.

North American Spotify users spend the most time on the platform steaming an average of 140 minutes of content on the Spotify app daily.

According to a forecast from August 2023 on global podcast consumption, the number of podcast listeners worldwide has steadily increased and is predicted to rise even further. In 2023, the number of podcast listeners worldwide amounted to over *** million internet users, while this number was predicted to grow to more than *** million in 2027.

In January 2024, LOS40 MX - La Corneta, a Mexican radio run by Madrid-based Grupo Prisa, was the most downloaded podcast in Latin America, with more than *** thousand downloads per week. Prisa was also among Latin America's top digital radio brands in early 2023. O Assunto, a news discussion podcast, run by the Brazilian media company Grupo Globo and Mais Recentes – by the radio subsidiary of Grupo Globo – had around *** and *** thousand downloads that month, respectively. Voices from the outside Throughout Spanish-speaking Latin America, all but one of the most downloaded podcasts belong to foreign companies. Prisa Radio from Spain is responsible for two podcasts in the top 20, including Así las Cosas con Carlos Loret de Mola, with about ** thousand downloads. New podcasts, old media conglomerates All four Brazilian podcasts in the top 10 belong to legacy media groups. Mais Recentes and Repórter CBN are run by Rio de Janeiro-based Grupo Globo, the largest media holding in South America. Grupo Folha produces Boletim Folha. The two companies are also publishers of Brazil's most-read daily newspapers: Folha de S. Paulo and O Globo.

Spotify has about 80 million individual tracks on the platform.

These are the top 20 most followed playlists on Spotify right now.

Spotify has about 11 million artists and creators on the platform.

Despite not being very profitable, Spotify has maintained strong subscriber and revenue growth. Here are the key Spotify Statistics you need to know.

In this blog are the latest Spotify statistics that paint a picture of how the company has succeeded so far and what’s likely to happen in the future.

29% of all Spotify users fall into the 25 to 34 age range. This is closely followed by 26% of users in the 18 to 24-year-old age.

Here is the full breakdown of how much revenue Spotify has generated each year since 2012.

Here are the full list of the 10 most popular artists on Spotify and how many total song streams they have.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015: