The price of bacon in the United States fluctuates from year to year but overall it has increased significantly over the last decade. As of 2024, a pound of sliced bacon retailed for around **** U.S. dollars. This figure constitutes an increase of about *** percent compared to the price in 2023. Bacon is a popular breakfast food as well as a typical ingredient in sandwiches, burgers, and occasionally salads. Top-selling bacon brands Excluding private label brands, Oscar Mayer was the leading refrigerated bacon brand in the United States, with sales of *** million U.S. dollars in 2023. Private label bacon had higher sales that year, at *** million U.S. dollars. Other popular brands include Hormel and Smithfield. Oscar Mayer is owned and operated by Kraft Heinz, which is the second leading vendor of refrigerated bacon in the United States. American breakfast foods Eggs, bacon, oatmeal, and pancakes are a few of the quintessential American breakfast foods that are found in kitchens and pantries across the country. Though preferences vary considerably from person to person, some of the most commonly preferred breakfast foods among Americans are eggs, hash browns/potatoes, and French toast/pancakes/waffles.

The most expensive type of breakfast food in the United States is the frozen handheld breakfast item. These cost about **** U.S. dollars per unit, on average. One of the more inexpensive breakfast foods are frozen bagels, which cost about **** U.S. dollars on average.

Top Breakfast Foods

In terms of dollar sales, ready-to-eat cereal was the leading category of breakfast food. In 2018, sales of ready-to-eat breakfast cereal amounted to about **** billion U.S. dollars in the United States. Bacon was another leading American breakfast food, with sales of nearly **** billion U.S. dollars in that year. In 2017, General Mills’ Honey Nut Cheerios were the most popular name brand of ready-to-eat cereal in the United States, though private label cereal had significantly higher sales than any name brand.

Breakfast Consumption among Americans

Though it has been widely repeated that breakfast is the most important meal of the day, a survey found that over ** percent of Americans skipped breakfast at least once during the week, with nearly ** percent of respondents having skipped breakfast at least once on weekends. When Americans do find the time to eat breakfast, eggs, hash browns/potatoes, and French toast/pancakes/waffles are all popular options.

Monthly average retail prices for selected products, for Canada and provinces. Prices are presented for the current month and the previous four months. Prices are based on transaction data from Canadian retailers, and are presented in Canadian current dollars.