From 2023 to 2024 the share of returned clothing items purchased online slightly increased by *** percentage points. By 2027, the online return rate of clothing orders is expected to reach *** percent.

Spain was the country with the highest return rate of online retail purchases in 2023 according to aggregate data of the Mastercard Economic Institute. In 2023, Spaniards returned a ******* of e-commerce retail purchases, while Germans returned over ** percent, more than doubling their return rate from 2019.

When asked about "Most returned online purchases by category", most U.S. respondents pick "Clothing" as an answer. 25 percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In 2021, European online shoppers aged 18 to 24 returned the highest proportion of items purchased on the web. With an online return rate of over ** percent, young adults located in Switzerland were the most prolific returners out of the *** countries analyzed.

In 2025, the purchase return rate of e-commerce fashion as a share of revenue in Israel was estimated at **** percent. This reflected a moderate increase of *** percentage points from the previous year. Revenue from online fashion shopping in Israel was expected to reach *** billion U.S. dollars in 2025.

In 2024, next to an add-to-cart rate of 9.3%, a cart abandonment rate of 72.8%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs in Japan also consist of an AOV of US$116.7, a discount rate of 10.3%, and a return rate of 7.4%.

When asked about "Most returned online purchases by category", most UK respondents pick "Clothing" as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In 2024, next to an add-to-cart rate of 8.8%, a cart abandonment rate of 79.8%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs in Brazil also consist of an AOV of US$96.9, a discount rate of 14.2%, and a return rate of 10.7%.

In 2024, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 75.8%, and a conversion rate of 2.7%, the global eCommerce Benchmark KPIs also consist of an AOV of US$116.1, a discount rate of 13.2%, and a return rate of 10.1%.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In 2024, next to an add-to-cart rate of 9.4%, a cart abandonment rate of 74.8%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs in Malaysia also consist of an AOV of US$91.7, a discount rate of 12%, and a return rate of 4.9%.

In 2024, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 82.2%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs for Fashion in the UAE also consist of an AOV of US$127.9, a discount rate of 12.5%, and a return rate of 11.1%.

In Europe, clothing items had the highest fashion return rates in 2022, a study revealed. About ** percent of dress purchases got returned, while skirts followed with roughly ** percent. Being a popular category among online shoppers, shoewear reached significant online return rates, too. Over ** percent of backless slippers orders were sent back in the considered year.

In 2024, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 71.8%, and a conversion rate of 3.3%, the eCommerce Benchmark KPIs in France also consist of an AOV of US$114.2, a discount rate of 11.8%, and a return rate of 6.9%.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

When asked about "Most returned online purchases by category", most Indian respondents pick "Clothing" as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In 2024, next to an add-to-cart rate of 9.4%, a cart abandonment rate of 75.1%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs in Thailand also consist of an AOV of US$82.9, a discount rate of 12%, and a return rate of 6%.

In 2024, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 79.4%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs in Vietnam also consist of an AOV of US$80.2, a discount rate of 14.2%, and a return rate of 4.7%.

In 2024, next to an add-to-cart rate of 11.2%, a cart abandonment rate of 77.5%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs in the UAE also consist of an AOV of US$120.8, a discount rate of 10.6%, and a return rate of 6.4%.

In 2024, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 69.2%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Fashion in Australia also consist of an AOV of US$128.8, a discount rate of 12.2%, and a return rate of 18.1%.