The statistic presents data on the average amount of screen time parents allow their child a day in the United States as of January 2018, by ethnicity. During the survey, ** percent of respondents of Hispanic respondents stated that they allowed their child *********** hours of screen time per day.

The statistic presents data on the share of adults who have taken steps to limit the amount of screen time their child is allowed in the United States as of January 2018. During the survey, ** percent of respondents stated that they had taken a lot of steps to limit the amount of time their child is allowed.

The American Academy of Pediatrics recommended that children have no more than *** minutes of sedentary screen time per day.

This statistic presents the share of children meeting screen time guidelines in the Republic of Ireland (ROI) and Northern Ireland in 2018.

In Northern Ireland ** percent of primary and ** percent of post primary pupils met the sedentary screen time guideline of no more than *** minutes per day:

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

 According to this survey conducted in February 2017, the younger the respondents were, the more time they spent on their mobile phone. Among French people aged 15 to 17, ** percent admitted using their mobile phone over **** hours a day, while those surveyed aged 35 to 49 were ** percent to spend less than an hour on their phones. Indeed, as of 2019, responding young adults from 18 to 24 years old spend in average **** hours on digital devices daily (smartphone, tablet or computer).

Activities carried out on mobile devices  

 What do French people use their mobile devices for? Firstly, it appears that almost ** percent of the time spend on mobile devices was consecrated to the use of mobile apps. Regarding the activities carried out on mobile devices, smartphones were the first device mentioned for playing video games among respondents in the Statista Global Consumer Survey from early 2019. Moreover, the share of French people using a mobile phone for purchasing online has increased from ** percent in 2013 to almost ** percent in 2018.

Screen time and health issues  

Although the younger generations are the ones spending the most time on digital devices, they appeared also the most conscious of the health issues related to screens. In 2019, the 18-34-year-olds were those who stated the most believing that it would be beneficial to their health and wellbeing to reduce their screen time.

In 2023, users in the United Kingdom spent an average of three hours and 50 minutes per day using their mobile devices. This represents a decrease from the over four hours that users in the country spent on their smartphones during 2021 and 2022. Between 2019 and the end of 2022, daily time spent on mobile in the UK experienced a slow but constant increase, while in 2023 the trend normalized to the levels it had before the outbreak of the COVID-19 pandemic.

This graph shows the activities undertaken whilst watching television in the United States as of November 2016, sorted by age group. During the survey, 49 percent of Millennial respondents stated that they send text messages while watching TV at home.

This statistic depicts the number of related content simultaneous internet and TV users in the United States from 2015 to 2018. In 2016, 46.7 million U.S. internet users accessed the internet while watching television.

This statistic presents the number of adult related-content simultaneous internet and TV users in the United States from 2014 to 2018. In 2016, 46.7 million adults accessed related content on a digital device while watching digital video or traditional TV.

In 2018, kids advertising spending amounted to *** billion U.S. dollars worldwide. Expenditure is forecast to reach *** billion U.S. dollars by 2021, out of which an estimated *** billion is projected to stem from digital advertising formats. Advertising to children With the widespread adoption of television, advertising to children has become commonplace around the world. Children represent a huge market to advertisers, and while many youngsters have no money to spend themselves, their preferences largely influence their parents’ shopping decisions. In a 2019 survey, ** percent of parents to kids aged three to 13 from Mexico stated that advertising was the main reason their child picked a specific brand or product, indicating the immense impact of commercial appeals to children. Kids advertising is moving online – but at what cost? Ad spend targeted towards children continues to grow, and while traditional advertising still accounts for the lion’s share of expenditure, there has been a noticeable trend towards digital in recent years. This relocation reflects the changing consumer behavior of kids who are gradually shifting their screen time from TVs to digital devices. However, without parental supervision, children are at risk of being exposed to inappropriate digital media and advertising content such as alcohol promotion. This particular problem has been visible in the television industry for years, and in 2018, over *** million non-compliant alcohol advertising impressions were registered on U.S. cable TV programs alone. As young audiences are more impressionable and cannot always identify ads as such, the rise of advertising platforms calls for stricter regulations in terms of the language and images used. Just as in traditional media formats, digital advertising to children should be legal, decent, and truthful, while also ensuring data protection and privacy relating to children’s personal information.

Smartphone usage in the United Kingdom has increased across all age ranges since 2012, most noticeably among those aged 55-64 years of age. Whereas just nine percent of mobile phone users aged 55 to 64 years used a smartphone in 2012, this number rose to over 90 percent by 2023 and reached 93 percent in 2024. Smartphones are becoming more accessibleAs well as becoming more ubiquitous, smartphones are also becoming more accessible. In terms of price, the global average selling price of smartphones has fallen from 336.8 U.S. dollars in 2010, to 276.20 U.S. dollars in 2015. However, estimates available from 2019 predicted that the average selling price of smartphones worldwide will increase again and reach 317 U.S. dollars by 2021. The average selling price for smartphones in Europe was at around 373 euros in 2019. Smartphone usage in the UK    Smartphones are the Swiss army knife of digital devices, with their capabilities limited by the creativity of developers as much as it is the technology contained in the phone. In 2017, communications were the most popular ways to use a phone, however, 87 percent of users report using camera apps frequently, 85 percent report frequent use of browser apps, and 68 percent report frequent use of navigation apps.

This statistic presents the most popular second screen activities of FIFA World Cup fans as of the first quarter of 2018. During the survey period, 51 percent of respondents stated that they used social media when second screening.

The graph presents the distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018. Twitter accounted for 50 percent of stakeholder posts during the Winter Olympics but generated only seven percent of all interactions. Instagram was ranked first in terms of user engagement.

This statistic presents the relevance of ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018 sorted by genre. During the MLB playoffs during the measured 4-week period, sports discussions accounted for 75 percent of top ten ad-supported TV trending topics. Overall, ad-supported TV accounted for 84 percent of top 10 trending twitter topics during primetime.

This statistic presents the total mentions of the Oscars on social media posts worldwide in 2017 and 2018. According to the findings, there was a total of 2.5 million mentions of the Oscars across the various social media platforms during the February 2018 ceremony.

This statistic presents the relevance of ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, sorted by timeslot. During the measured 4-week period, ad-supported TV accounted for 84 percent of top 10 trending twitter topics during primetime.

This statistic presents the digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018. During the survey period, 43 percent of Millennials stated that they always or frequently tweeted about or read tweets about a TV program.

This statistic presents the most talked about moments of the Oscars on social media posts worldwide in February 2018. Jordan Peele winning Best Screenplay for the film Get Out was the most discussed event during the Oscars across all the various social media platforms, peaking at more than 11,600 social media mentions per minute.

This statistic presents the frequency of smartphone usage while watching TV according to online users in the United States as of January 2019, sorted by age group. During the survey period, a total of 66 percent of respondents aged 55 years and above stated that they ever used their smartphone while watching television.

This statistic presents the most discussed Academy Award categories on social media in 2018, sorted by number of mentions. Best Screenplay generated 37,600 mentions on public social media posts during the 2018 awards ceremony.