The average price of consumer and enterprise smartphones in the United States are forecast to increase from 2023 to 2028. In 2023, the average price of a smartphone in the consumer segment was expected to amount to around *** U.S. dollars, while a business smartphone was forecast to cost *** U.S. dollars. In comparison, such devices are expected to cost *** U.S. dollars and over ************ U.S. dollars in 2028.
The global price per unit in the 'Smartphones' segment of the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total **** U.S. dollars (****** percent). After the fifth consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the revenue and volume. The Statista Market Insights cover a broad range of additional markets.
North America will be the most expensive region to purchase a smartphone in 2019. Forecast figures show the average price of a smartphone in North America will be *** euros - more than *** euros greater than the next most expensive region (Europe). A smartphone will cost an average of *** euros in the Middle East and Africa - the least expensive region globally.
The statistic depicts the average selling price of smartphones worldwide from 2012 to 2017. In 2017, the average selling price of smartphones amounted to *** U.S. dollars. Smartphone average selling price – additional information More than *** billion smartphones were sold to the end users worldwide in 2015, generating nearly 400 billion U.S. dollars in revenues. Smartphone retail prices often are divided into three price categories: low-end, mid-range and high-end. Smartphones that cost less than *** U.S. dollars are considered low-end. Mid-range smartphone retail prices vary from *** U.S. dollars to *** U.S. dollars. Any smartphone above *** U.S. dollars fits in the high-end category. Over the last few years, mid-range smartphones accounted for about ** to ** percent of all smartphone shipments, while low-end’s share varied between ** and ** percent and high-end held from ** to ** percent of the share. Since 2010, the average selling prices of smartphones worldwide has varied within the mid-range category. In 2010, customers paid, on average, *** U.S. dollars for a smartphone, the highest price over the last six years. The average selling price of smartphones worldwide in 2013 was *** U.S. dollars. This is forecast to decline to *** U.S. dollars in 2016 and even further in the coming years. Android smartphones are, on average, the most affordable ones. The average selling price for an Android smartphone was *** U.S. dollars in 2015. In comparison, Blackberry smartphones cost about *** U.S. dollars and Windows Phones had an average selling price of *** U.S. dollars in the same year. By 2018, Windows Phones are projected to become the most affordable smartphones, with an average selling price of *** U.S. dollars. Android smartphones are forecast to cost *** U.S. dollars by 2018. iPhones have, by far, the highest average selling price. In 2015, an iPhone cost, on average, *** U.S. dollars. The average selling price of iPhones is forecast to decline to *** U.S. dollars by 2018.
In 2023, the average price of a smartphone amounted to *** euros in Germany. In the previous year, the average price was around *** euros. While smartphones have become smarter every year, the average price has increased almost every year within this timeline. One of this century’s most standard tech accessories, for some even a necessity, has become so integrated into daily life that the assumption of a consumer not having one has practically receded for good. Fully charged The number of smartphone users in Germany has increased in recent years, amounting to almost **** million in 2023, based on preliminary figures. This compared to *** million users back in 2009. The sheer amount of smartphones sold to consumers has also experienced explosive growth, from **** million in 2008 to almost ** million in 2023. Correspondingly, smartphone sales revenue has also increased massively since the 2000s, reaching almost ** billion euros in 2023. Apple and Samsung Apple and Samsung are the dominating smartphone brands in Germany, though a sum of various other brands also enjoyed consumer attention. This means that in terms of mobile operating systems, it’s generally a battle between iOS and Android. Andriod has a larger market share in Germany than iOS, however, in recent years, there has been a general increase in iOS sales and Android has experienced a general decrease.
The average selling price (ASP) of smartphones is expected to reach *** U.S. dollars in 2021, ** U.S. dollars more expensive than the ASP in 2016. In 2019, the ASP of an android device was ** U.S. dollars lower than the overall average. More options, higher prices The availability of newer form options has seen higher priced models enter the market, such as the folding phones introduced in 2020. The Samsung Galaxy Fold, for example, retails at ******** U.S. dollars in the United States, making it one of the most expensive smartphones on the market. Prices around the world Different brands providing products under different economic circumstances means that the price bands at which phones are sold varies greatly around the world. In Latin America, **** of all smartphones sold during the second quarter of 2019 had a price tag of *** U.S. dollars or less, while ** percent of smartphones shipped to Africa during the fourth quarter of 2019 had a price tag of *** U.S. dollars or less.
Smart phone price index (CPPI) by North American Product Classification System (NAPCS). The table includes annual data for the most recent reference period and the last four periods. Data are available from January 2015. The base period for the index is (2015=100).
This graph shows the average selling price of smartphones worldwide from 2010 to 2019. In 2014, smartphones were sold at an average price of ***** U.S. dollars worldwide.
Smartphone average selling price – additional information
The global average selling price of smartphones reached the highest figure to date in 2011, when these devices were sold for an average of ***** U.S. dollars. Since then, the average selling price of smartphones has constantly declined, going from ***** U.S. dollars in 2012 to ***** U.S. dollars in 2015. By 2019, this figure is forecast to drop to ***** U.S. dollars.
The average price of smartphones varies around the world. North America has the highest average selling price for smartphones. North American customers paid *** U.S. dollars for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to *** U.S. dollars. Asia Pacific, on the other hand, has the most affordable average selling price – *** U.S. dollars in 2013, forecast to decrease to *** U.S. dollars by 2017.
The average selling price for a smartphone also varies from vendor to vendor, and the device’s operating system. Apple, the second largest smartphone vendor in the world, has the highest average selling price for their devices. The iPhone’s average selling price is forecast to increase from *** U.S. dollars in 2015 to *** U.S. dollars in 2018. Android and Windows Phone are the most affordable operating systems for smartphones. Smartphones that use Android as operating system were sold for an estimate of *** U.S. dollars in 2015, while customers paid about *** U.S. dollars for a Windows Phone in the same year.
Smartphones in the mid-range price – that is, with a retail price between *** U.S. dollars and *** U.S. dollars – accounted for ** percent of all smartphone shipments in 2014. This retail price category is forecast to increase its share of shipments to about ** percent by 2019.
The average consumer price of a smartphone in Russia reached 16,758.5 Russian rubles in May 2025. The highest figure over the period observed was recorded in December 2023. To compare, in January 2021, a smartphone in Russia cost approximately 10,200 Russian rubles on average.
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The high-end smartphone market (above $400 USD) is a fiercely competitive landscape dominated by established players like Apple, Samsung, and a growing number of Chinese brands such as Xiaomi, Oppo, and Vivo. This segment, while representing a smaller portion of the overall smartphone market, boasts significantly higher average selling prices and profit margins, driving intense innovation and marketing efforts. From 2019 to 2024, we've witnessed robust growth, and we project continued expansion through 2033, albeit at a potentially moderating rate. Factors driving this growth include advancements in camera technology (high-resolution sensors, improved low-light performance, computational photography), enhanced processing power enabling seamless multitasking and augmented reality applications, and the increasing demand for premium features like foldable screens and improved battery life. Premium materials and sophisticated designs also significantly contribute to consumer preference in this segment. However, several factors could restrain growth. Economic downturns globally can impact consumer spending on discretionary items such as high-end smartphones. Increasing component costs and supply chain disruptions can also impact profitability and pricing strategies. Furthermore, the saturation of the market in developed regions might lead manufacturers to focus more on emerging markets, necessitating adjusted marketing and product localization strategies. Competition within the segment is intense, with continuous product launches and price wars potentially impacting individual company performance. Long-term growth will likely depend on the continued introduction of groundbreaking innovations that justify premium pricing and differentiate products in an increasingly saturated market.
The average selling price of smartphones in India was around *** U.S. dollars in 2024. It surpassed the previous highest average selling price of *** U.S. dollars in 2023. The growth in the average selling price was driven by price increases and bigger 5G contribution.
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In April 2023, the price of Mobile Phone reached $220 per unit (CIF, Qatar), showing a 6.4% increase compared to the previous month.
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Over the five years through 2024-25, mobile phone retailers’ revenue is anticipated to fall at a compound annual rate of 4.5% to £2.8 billion. Revenue plummeted during the COVID-19 pandemic, with a 14.4% fall in 2020-21 – this was driven by low consumer confidence within the UK economy, meaning consumers were less willing to make large discretionary purchases such as new mobile phones, alongside forced store closures which meant phone retailers saw their footfall plunge. After the pandemic crash, revenue has trended upwards, but at a slower rate than inflation, with revenue yet to return to pre-COVID figures. Mounting 5G accessibility across the UK has propped up demand for new phone models with 5G connectivity enabled. However, many consumers have seen the innovation in the latest phone models as lacking – they offer few new features beyond 5G connectivity. This has contributed to people keeping hold of their phones for longer on average. Sky-high inflation since late 2021-22 has also been a major barrier to revenue growth and profit levels for phone retailers; the cost-of-living crisis this sparked left customers feeling more financially pressured and lacking enough disposable income to purchase the latest smartphones. Inflation has also led to higher purchase and running costs for retailers. These factors have combined to subdue profit in recent years. With inflationary pressures now easing (inflation fell back to its target level of 2% in May 2024), the industry's outlook is more positive. Revenue is forecast to grow by 0.2% in 2024-25 while the average profit margin is slated to be 2.6%. Mobile phone retailers could struggle to find new areas for growth in the future. According to Uswitch, as of 2023, 92% of the UK population already own a smartphone, meaning retailers can no longer rely on the increasing popularity of phones to fuel growth. AI implementation within smartphones has some potential to stimulate growth, as it will cause a surge in consumer demand if perceived as truly innovative. At the same time, easing concerns over consumer confidence and disposable income levels should encourage people to shell out on new phone models. Over the five years through 2029-30, revenue is forecast to inch upwards at a compound annual rate of 0.2% to £2.9 billion.
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The global smartphone manufacturing services market is experiencing robust growth, driven by increasing smartphone adoption worldwide and the continuous innovation in mobile technology. The market, estimated at $150 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $250 billion by 2033. This growth is fueled by several key factors: the rising demand for affordable smartphones in emerging markets, the increasing complexity of smartphone manufacturing requiring specialized services, and the ongoing trend of brands outsourcing manufacturing to focus on R&D and marketing. The market segmentation reveals a significant reliance on Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs), with Android devices dominating the application segment. Key players like Wingtech, Huaqin, and Foxconn (Hon Hai) hold significant market share, leveraging their scale and expertise to cater to global brands. The geographic distribution reflects a concentration in Asia, particularly China, driven by cost-effective manufacturing capabilities. However, North America and Europe remain substantial markets, driven by higher average selling prices and consumer demand for premium devices. The market's growth, however, faces certain restraints. Fluctuations in component costs, geopolitical uncertainties impacting global supply chains, and the increasing pressure to adopt sustainable manufacturing practices pose challenges. Furthermore, the rise of 5G technology and the integration of advanced features demand continuous investment in research and development, which could increase manufacturing costs. Despite these challenges, the long-term outlook remains positive, driven by evolving consumer preferences, increasing mobile data consumption, and the potential for growth in emerging technologies like foldable smartphones and augmented reality devices. The market will continue to witness consolidation among key players, with strategic partnerships and mergers becoming prevalent as companies strive to enhance their technological capabilities and global reach. The competition for market share will intensify, with a focus on delivering cost-effective, high-quality manufacturing services that meet the evolving demands of smartphone brands.
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The Portuguese mobile phone market stood at $783M in 2024, increasing by 6.5% against the previous year. In general, the total consumption indicated prominent growth from 2012 to 2024: its value increased at an average annual rate of +5.5% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +16.0% against 2018 indices.
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In 2023, overseas purchases of mobile phones increased by 16% to 29M units for the first time since 2020, thus ending a two-year declining trend.
The price per unit in the 'Smartphones' segment of the consumer electronics market in Brazil was forecast to continuously increase between 2024 and 2029 by in total **** U.S. dollars (+**** percent). After the fifth consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the 'Printers & Copiers' segment of the consumer electronics market in Turkey and the average revenue per capita in the 'TV, Radio & Multimedia' segment of the consumer electronics market in Australia. The Statista Market Insights cover a broad range of additional markets.
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The global mobile phone manufacturing market is a dynamic and highly competitive landscape, characterized by rapid technological advancements and evolving consumer preferences. While precise market size figures are unavailable, considering a conservative estimate based on industry reports and acknowledging substantial growth in recent years, the market size in 2025 could be conservatively estimated at $500 billion. A compound annual growth rate (CAGR) of 5% is a plausible projection, reflecting sustained demand despite market saturation in developed economies. Key drivers include the increasing adoption of 5G technology, the growing demand for foldable and other innovative phone designs, and the expanding penetration of smartphones in emerging markets. Trends indicate a shift towards premiumization, with consumers increasingly willing to pay more for advanced features and superior performance. Furthermore, the growing importance of sustainability is influencing manufacturing processes and material choices. Restraints include supply chain disruptions, geopolitical uncertainties, and the intensifying competition among major players. The market segmentation reveals diverse opportunities. The Android operating system dominates the application segment, although iOS maintains a strong presence in high-value markets. Within the manufacturing types, phone display module manufacturing is a significant area of growth, driven by advancements in screen technology, such as AMOLED and foldable displays. The increasing sophistication of phone cameras also boosts the camera module manufacturing segment. Key players, including Foxconn, BYD, and Flextronics, compete fiercely, often leveraging their established global manufacturing capabilities and partnerships with leading smartphone brands. Regional analysis reveals strong growth in Asia Pacific, particularly in China and India, fueled by expanding consumer bases and increasing purchasing power. North America and Europe represent more mature markets, yet they remain significant contributors to the overall market value due to higher average selling prices. The forecast period of 2025-2033 suggests continued growth, driven by factors mentioned above.
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The global smartphone display panel market is a dynamic and rapidly evolving sector, characterized by continuous innovation and intense competition. While precise market sizing data is unavailable, considering the substantial growth in smartphone sales and the increasing adoption of advanced display technologies (like AMOLED and foldable screens), a reasonable estimate for the 2025 market size would be around $80 billion USD. This figure is based on publicly available reports indicating hundreds of millions of smartphones sold annually, an average display panel cost per unit, and factoring in the market share of various display types. The market is expected to experience steady growth over the forecast period (2025-2033), with a Compound Annual Growth Rate (CAGR) of approximately 5-7%. This growth is primarily fueled by several key drivers: the increasing demand for higher-resolution displays, the proliferation of 5G smartphones, and a rising preference for larger screen sizes. Emerging trends such as foldable and rollable displays, along with advancements in under-display camera technology, are further stimulating market expansion. However, several restraints might hinder this growth. These include supply chain disruptions, fluctuating raw material prices, and the potential for oversaturation in the high-end display segment. The market is segmented by display type (e.g., AMOLED, LCD, OLED), screen size, resolution, and region. Key players in this competitive landscape include LG Display, Samsung Display, BOE, and several other prominent manufacturers based in Asia, actively engaging in strategic partnerships and technological advancements to maintain market leadership. The geographical distribution of the market is skewed towards Asia, given the high concentration of both smartphone manufacturing and display panel production in the region. The forecast period will likely witness intense competition focused on improving display quality, efficiency, and cost-effectiveness, shaping the overall market dynamics.
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The Ukrainian mobile phone market totaled $1.8B in 2024, with an increase of 2.8% against the previous year. The market value increased at an average annual rate of +1.1% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level in 2024 and is likely to continue growth in years to come.
The average price of consumer and enterprise smartphones in the United States are forecast to increase from 2023 to 2028. In 2023, the average price of a smartphone in the consumer segment was expected to amount to around *** U.S. dollars, while a business smartphone was forecast to cost *** U.S. dollars. In comparison, such devices are expected to cost *** U.S. dollars and over ************ U.S. dollars in 2028.