According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between *** and *** thousand followers had an engagement rate of **** percent in 2024. On average, the ER for all studied IG influencers stood at **** percent in the same year.

In 2024, the average engagement rate of higher education posts on Instagram was 2.1 percent, which is almost six times the overall average of 0.36 percent. Sports teams' posts also achieved higher than average interaction on Instagram, with a 1.3 percent engagement rate. Fashion and Health and Beauty brands received lower than average engagement on Instagram. On average, brands on Facebook had an engagement rate of 0.046 percent.

Comprehensive benchmarks for the Food & Beverage industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

Comprehensive benchmarks for the Consumer Packaged Goods (CPG) industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

In 2024, Pinterest posts generated an average engagement rate of 5.93 percent, up from 4.36 percent in 2023. Pinterest users, or Pinners, as they are known on the platform, search for inspiration via modern-day virtual mood boards.

Comprehensive benchmarks for the Wellness industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

As of November 2024, the average Instagram business profile follower engagement with posts on a page was *** percent. Overall, carousel posts (posts with multiple images or videos) drew the highest level of engagement from page followers, having an interaction rate of **** percent, while video posts generated a **** percent engagement rate. In addition, the interaction rate for photo posts on the social media platform was **** percent.

Comprehensive benchmarks for the Retail industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

Between September and November 2024, Facebook video posts in Belgium had an engagement rate of 0.18 percent, the most engagement for any type of post on the social media platform. Additionally, photo posts on the social media platform had an average engagement rate of 0.05 percent. Overall, all types of posts on Facebook in Belgium had an average engagement rate of 0.05 percent.

Between January and June 2023 in the United States, Instagram influencers with an audience of between **** and ** thousand followers had an average engagement rate of **** percent. This was the ******* among all influencers using the platform. Instagram influencers with over *********** followers achieved an engagement rate of **** percent.

Comprehensive benchmarks for the Media industry across TikTok, Instagram, and YouTube, including metrics like average monthly follower growth rates and engagement statistics.

Average influencer engagement rates (ER) worldwide had decreased gradually since 2020. The engagement rate was 2.23 in 2020, only to drop to 1.9 two years later, in 2022. The engagement rate is defined by the total likes and comments, divided by the amount of followers and multiplied by 100 percent.

In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

Analysis of ‘📸 Most Followed on Instagram’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/most-followed-on-instagrame on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Data from Iconsquare.com. The company delivers Instagram analytics to tens of thousands of businesses, agencies and individuals.

• BRAND
• CATEGORIES 1
• CATEGORIES 2
• FOLLOWERS
• ER - Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post.
• POSTS ON HASHTAG
• MEDIA POSTED

Source: ICONSQUARE

This dataset was created by Social Media Data and contains around 100 samples along with Categories 1, Categories 2, technical information and other features such as: - Followers - Categories 1 - and more.

How to use this dataset

• Analyze Categories 2 in relation to Followers
• Study the influence of Categories 1 on Categories 2
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Social Media Data

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--- Original source retains full ownership of the source dataset ---

In 2024, content hosted on TikTok had an engagement rate of approximately 4.64 percent. This represented a decrease compared to 5.77 percent engagement rate recorded by TikTok content during the previous year.

During a study of engagement rates on Instagram influencer accounts in the United States, it was found that influencers with a profile size of between one and five thousand followers were projected to have the highest engagement rate throughout 2022, at 4.6 percent. This marked a slight decrease from the average 2021 nano-influencer engagement rate of 4.6 percent.

Travel was the leading industry for influencer marketing engagement, averaging an engagement rate of *** percent among global social media users in 2023. Beauty and sports and fitness followed with **** percent and *** percent, respectively. Fashion and education industries reported engagement rates of **** percent and **** percent.

In 2024, the average engagement rate of posts by ************ on Facebook was **** percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of **** percent. Overall, Influencers achieved a Facebook post engagement rate of *** percent, while Higher Education reached an engagement rate of **** percent. Verticals such as Fashion, Health and Beauty, and Home Decor had among the lowest engagement rates.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.