37 datasets found
  1. Average daily time spent on social media worldwide 2012-2024

    • statista.com
    • wwwexpressvpn.online
    • +1more
    Updated Apr 10, 2024
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    Statista (2024). Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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    Dataset updated
    Apr 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

  2. Twitter users in the United States 2019-2028

    • statista.com
    Updated Jun 13, 2024
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    Twitter users in the United States 2019-2028 [Dataset]. https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/
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    Dataset updated
    Jun 13, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United States
    Description

    The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

  3. Reddit users in the United States 2019-2028

    • statista.com
    Updated Jun 13, 2024
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    Statista Research Department (2024). Reddit users in the United States 2019-2028 [Dataset]. https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/
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    Dataset updated
    Jun 13, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United States
    Description

    The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

  4. s

    What Are The Most Used Social Media Platforms?

    • searchlogistics.com
    Updated Mar 17, 2025
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    (2025). What Are The Most Used Social Media Platforms? [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Mar 17, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook and YouTube are still the most used social media platforms today.

  5. s

    Social Media Addiction Statistics Amongst Young Adults

    • searchlogistics.com
    Updated Mar 17, 2025
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    (2025). Social Media Addiction Statistics Amongst Young Adults [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Mar 17, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.

  6. Number of internet users worldwide 2014-2029

    • statista.com
    • flwrdeptvarieties.store
    Updated Jan 13, 2025
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    Statista Research Department (2025). Number of internet users worldwide 2014-2029 [Dataset]. https://www.statista.com/topics/1145/internet-usage-worldwide/
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    Dataset updated
    Jan 13, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    World
    Description

    The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

  7. Instagram users in the United Kingdom 2019-2028

    • statista.com
    • flwrdeptvarieties.store
    Updated Nov 22, 2024
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    Statista Research Department (2024). Instagram users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  8. Pinterest users in the United Kingdom 2019-2028

    • statista.com
    • flwrdeptvarieties.store
    Updated Nov 22, 2024
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    Statista Research Department (2024). Pinterest users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
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    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+3.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 9.88 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  9. f

    Data from: Dataset statistics.

    • plos.figshare.com
    xls
    Updated Jan 16, 2025
    + more versions
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    Hanadi Hakami (2025). Dataset statistics. [Dataset]. http://doi.org/10.1371/journal.pone.0313953.t002
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    xlsAvailable download formats
    Dataset updated
    Jan 16, 2025
    Dataset provided by
    PLOS ONE
    Authors
    Hanadi Hakami
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The integration of mobile devices into adolescents’ daily lives is significant, making it imperative to prioritize their safety and security. With the imminent arrival of fast internet (6G), offering increased bandwidth and reduced latency compared to its predecessor (5G), real-time streaming of high-quality video and audio to mobile devices will become feasible. To effectively leverage the fast internet, accurately classifying Mobile Applications (M-APPs) is crucial to shield adolescents from inappropriate content, including violent videos, pornography, hate speech, and cyberbullying. This work introduces an innovative approach utilizing Deep Learning techniques, specifically Attentional Convolutional Neural Networks (A-CNNs), for classifying M-APPs. The goal is to secure adolescent mobile usage by predicting the potential negative impact of M-APPs on adolescents. The proposed methodology employs multiple Machine and Deep Learning (M/DL) models, but A-CNNs based on Bidirectional Encoder Representations from Transformers embeddings outperformed other models, achieving an average accuracy of 88.74% and improving the recall from 99.33% to 99.65%.

  10. d

    Geolytica POIData.xyz Points of Interest (POI) Geo Data - Sweden

    • datarade.ai
    .csv
    + more versions
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    Geolytica, Geolytica POIData.xyz Points of Interest (POI) Geo Data - Sweden [Dataset]. https://datarade.ai/data-products/geolytica-poidata-xyz-points-of-interest-poi-geo-data-sweden-geolytica
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    .csvAvailable download formats
    Dataset authored and provided by
    Geolytica
    Area covered
    Sweden
    Description

    https://store.poidata.xyz/se

    Point-of-interest (POI) is defined as a physical entity (such as a business) in a geo location (point) which may be (of interest).

    We strive to provide the most accurate, complete and up to date point of interest datasets for all countries of the world. The Sweden POI Dataset is one of our worldwide POI datasets with over 98% coverage.

    This is our process flow:

    Our machine learning systems continuously crawl for new POI data
    Our geoparsing and geocoding calculates their geo locations
    Our categorization systems cleanup and standardize the datasets
    Our data pipeline API publishes the datasets on our data store
    

    POI Data is in a constant flux - especially so during times of drastic change such as the Covid-19 pandemic.

    Every minute worldwide on an average day over 200 businesses will move, over 600 new businesses will open their doors and over 400 businesses will cease to exist.

    In today's interconnected world, of the approximately 200 million POIs worldwide, over 94% have a public online presence. As a new POI comes into existence its information will appear very quickly in location based social networks (LBSNs), other social media, pictures, websites, blogs, press releases. Soon after that, our state-of-the-art POI Information retrieval system will pick it up.

    We offer our customers perpetual data licenses for any dataset representing this ever changing information, downloaded at any given point in time. This makes our company's licensing model unique in the current Data as a Service - DaaS Industry. Our customers don't have to delete our data after the expiration of a certain "Term", regardless of whether the data was purchased as a one time snapshot, or via a recurring payment plan on our data update pipeline.

    The main differentiators between us vs the competition are our flexible licensing terms and our data freshness.

    The core attribute coverage is as follows:

    Poi Field Data Coverage (%) poi_name 100 brand 9 poi_tel 46 formatted_address 100 main_category 97 latitude 100 longitude 100 neighborhood 5 source_url 60 email 12 opening_hours 38

    The dataset may be viewed online at https://store.poidata.xyz/se and a data sample may be downloaded at https://store.poidata.xyz/datafiles/se_sample.csv

  11. Number of LinkedIn users in the United Kingdom 2019-2028

    • statista.com
    • flwrdeptvarieties.store
    Updated Nov 22, 2024
    + more versions
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    Number of LinkedIn users in the United Kingdom 2019-2028 [Dataset]. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/
    Explore at:
    Dataset updated
    Nov 22, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    United Kingdom
    Description

    The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  12. Facebook users in Indonesia 2019-2028

    • statista.com
    Updated Mar 28, 2024
    + more versions
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    Facebook users in Indonesia 2019-2028 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
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    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of Facebook users in Indonesia was forecast to continuously decrease between 2024 and 2028 by in total 20 million users (-11.04 percent). According to this forecast, in 2028, the Facebook user base will have decreased for the fifth consecutive year to 161.16 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Thailand and Vietnam.

  13. Twitter users in Indonesia 2019-2028

    • statista.com
    Updated Mar 28, 2024
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    Statista Research Department (2024). Twitter users in Indonesia 2019-2028 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
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    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

  14. Instagram users in Indonesia 2019-2028

    • statista.com
    Updated Mar 28, 2024
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    Instagram users in Indonesia 2019-2028 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
    Explore at:
    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of Instagram users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+4.25 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 129.83 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Philippines and Thailand.

  15. WhatsApp users in Indonesia 2020-2029

    • statista.com
    Updated Mar 28, 2024
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    Statista Research Department (2024). WhatsApp users in Indonesia 2020-2029 [Dataset]. https://www.statista.com/topics/8306/social-media-in-indonesia/
    Explore at:
    Dataset updated
    Mar 28, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Indonesia
    Description

    The number of WhatsApp users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 7.3 million users (+5.83 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 132.49 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Vietnam and Malaysia.

  16. Attitudes towards the internet in Mexico 2024

    • statista.com
    • flwrdeptvarieties.store
    Updated Jan 13, 2025
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    Umair Bashir (2025). Attitudes towards the internet in Mexico 2024 [Dataset]. https://www.statista.com/topics/1145/internet-usage-worldwide/
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    Dataset updated
    Jan 13, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Umair Bashir
    Description

    When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 55 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

  17. Attitudes towards the internet in Japan 2024

    • statista.com
    • flwrdeptvarieties.store
    Updated Jan 13, 2025
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    Umair Bashir (2025). Attitudes towards the internet in Japan 2024 [Dataset]. https://www.statista.com/topics/1145/internet-usage-worldwide/
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    Dataset updated
    Jan 13, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Umair Bashir
    Description

    When asked about "Attitudes towards the internet", most Japanese respondents pick "I could no longer imagine my everyday life without the internet" as an answer. 56 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

  18. Mobile internet usage reach in North America 2020-2029

    • statista.com
    • flwrdeptvarieties.store
    Updated Feb 5, 2025
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    Statista Research Department (2025). Mobile internet usage reach in North America 2020-2029 [Dataset]. https://www.statista.com/topics/779/mobile-internet/
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    Dataset updated
    Feb 5, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

  19. Attitudes towards the internet in China 2024

    • statista.com
    • flwrdeptvarieties.store
    Updated Jan 13, 2025
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    Umair Bashir (2025). Attitudes towards the internet in China 2024 [Dataset]. https://www.statista.com/topics/1145/internet-usage-worldwide/
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    Dataset updated
    Jan 13, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Umair Bashir
    Description

    When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 49 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our

  20. Amount of data created, consumed, and stored 2010-2023, with forecasts to...

    • statista.com
    Updated Nov 21, 2024
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    Statista (2024). Amount of data created, consumed, and stored 2010-2023, with forecasts to 2028 [Dataset]. https://www.statista.com/statistics/871513/worldwide-data-created/
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    Dataset updated
    Nov 21, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2024
    Area covered
    Worldwide
    Description

    The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching 149 zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than 394 zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just two percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of 19.2 percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached 6.7 zettabytes.

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Statista (2024). Average daily time spent on social media worldwide 2012-2024 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
Organization logo

Average daily time spent on social media worldwide 2012-2024

Explore at:
Dataset updated
Apr 10, 2024
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

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