In 2022, respondents with a household reference person aged 65 to 74 years spent an average of **** British pounds a week on toiletries and soap. The age group with the lowest average expenditure per week were households with a reference person aged below **, they spent **** British pounds.
As of March 2017, 38 percent of Canadian consumers who are involved in household shopping spent between 20 and 49 Canadian dollars on personal care and beauty products monthly. Some 29 percent of shoppers spent under 20 dollars, whilst just one percent spent over 150 dollars. In total, an average household spent 1,300 Canadian dollars on personal care in 2017.
Where do Canadians spend their money on personal care and beauty products?
Walmart was the most popular store among Canadian shoppers when it came to personal care and beauty shopping in 2017. Shoppers Drug Mart was ranked in second place, with 37 percent of survey respondents naming it as a store where they regularly shop for personal care and beauty products. Offering the lowest everyday prices was cited as the leading reason for choosing a specific store to shop at. Other top reasons included proximity to home, the option to also buy groceries in-store and sales on brand name items.
In 2022, households in the United Kingdom (UK) in the higher ninth gross income decile group spent an average of **** British pounds a week on toiletries and soap. By comparison, those in the lower third decile group spent an average of **** pounds per week.
In 2022, the average annual expenditure on personal care services per consumer unit in the United States stood at approximately *** U.S. dollars. This was an increase of roughly ** U.S. dollars compared to 2021.
In 2023, ** percent of digital buyers in the United States spent somewhere between one and ** U.S. dollars per month on beauty products on average. Additionally, ** percent reported that they spent around ** to *** U.S. dollars on said products online per month. The pandemic’s impact on spending Following the COVID-19 pandemic, U.S. consumers were buying more beauty products online. In both 2021 and 2022, around half of surveyed respondents bought more beauty products using the internet compared to before the pandemic. In 2022, though, fewer consumers than in 2020 reported changing their shopping behavior due to the global health crisis. In terms of income, the more a person earned in the United States, the more likely they were to buy more beauty goods in 2022 than pre-COVID. Shopping habits Upon starting the online shopping session for cosmetics, nearly ** percent of U.S. consumers first visit beauty retailer websites, like ulta.com or sephora.com, while the second most-popular starting place was Amazon. While shopping online, it was most common for consumers to read ratings and reviews of products, with * in ** reporting doing so always as opposed to the * percent who never did so. Gen Z shoppers were the group reading product reviews the most often, at ** percent.
This statistic shows the results of a 2018 survey in which male respondents in the United Kingdom (UK) were asked how much on average they spend on men's grooming products each month. The largest proportion of respondents (** percent) said they spend up between eleven and twenty British pounds a month, followed by ** percent who spend between six and ten pounds. Out of those surveyed, only **** percent spend 51 pounds or more each month.
This statistic displays the results of a survey about the average monthly spend on cosmetics and personal care products in Australia as of February 2019. According to a survey carried out by ProdegeMR, ***** percent of respondents said they spend an average of up to ** Australian dollars on cosmetics and personal care products per month.
In 2023, the average monthly household expenditures on personal care products in Japan amounted to around 4.1 thousand Japanese yen. The household expenditures on toiletries surpassed four thousand yen for the first time since 2019.
This statistic shows the average annual household expenditure on personal care products in Canada from 2010 to 2021. According to StatCan, the average annual household expenditure on personal care products in Canada in 2021 amounted to *** Canadian dollars.
In 2023, households in the United Kingdom (UK) in the higher eighth decile group spent an average of *** percent of their weekly household expenditure on personal care, including hairdressing, beauty treatment, toilet paper, toiletries, baby toiletries and accessories (disposable), hair products, cosmetics and related electrical appliances. Households in the third decile group spent an average of *** percent out of their weekly expenditures on personal care.
In 2023, the average annual expenditure on cosmetics, perfume, and bath preparation products amounted to approximately 263.42 dollars per consumer unit in the United States. This figure represents the highest expenditure in the time period observed. The cosmetics industry is growing in the United States and abroad Not only was consumer spending on cosmetics, perfume and bath products higher than ever before in the United States in 2023, but the industry is also seeing its highest ever growth rates on a global scale. The trend of steady growth depicted in this statistic is also forecast to continue in the revenue of the beauty & personal care market in the United States until at least 2030. Which companies are making the most money? Brand reputation is one of the most influential purchase factors in the beauty industry. The revenue of leading beauty manufacturers, such as L'Oréal and Unilever, largely depends on brand knowledge and reputation. For example, Vaseline is a recognizable brand name across the globe – and it was the most popular cosmetics brand among both men and women in the United States in the second quarter of 2024.
This statistic shows the average weekly household expenditure on baby toiletries and accessories in the United Kingdom (UK) in 2022, by age of household reference person. Respondents with a household reference person aged 30 to 49 spent an average of ** pence a week on baby toiletries and accessories. The average for all households was recorded as ** pence.
According to a 2024 survey, roughly 31 percent of global online cosmetics and beauty shoppers spent 13 to 130 U.S. dollars on average per month. Similarly, around 30 percent of them spent 130 to 320 U.S. dollars. Only seven percent of e-commerce consumers bought beauty products for more than 1,300 U.S. dollars per month.
In 2023, households in the United Kingdom (UK) in the second lower decile group spent an average of 1.40 British pounds a week hair and cosmetic products. By comparison, households in the highest ten percent spent about 6.60 pounds on these products. For most income groups, the average weekly expenditure on hair products, cosmetics and related electrical appliances accounted for around one percent of total household expenditure.
In 2020, over ** percent of Polish consumers spent, on average, between ** and 100 zloty per month on cosmetics. Only *** percent of the respondents spent from *** zloty upwards on cosmetics.
In 2019, households in Japan spent on average almost ** thousand Japanese yen per month on goods and services at supermarkets. Brick-and-mortar stores represented the main points of purchase for Japanese households, while only close to ************* yen in household expenditures were attributed to online mail-order on average.
Supermarkets in Japan
Supermarkets are a major distribution channel in Japan, with around ************* stores supplying consumers in the country. General stores are stocked with a variety of daily necessities including fresh and durable food, toiletries and hygiene products, household goods as well as fashion items. Small corners for ready-to-eat items like fried snacks, roasted sweet potato, and lunch boxes (bento) are a common sight in large stores. While major supermarket chains are leading the sector with their extensive product range and broad store network, local stores are generally found in suburban and rural areas.
Japanese spending behavior
The largest share of final consumption expenditures in Japan is spent on services like public transportation, housing, and medical fees. Nondurable goods like foodstuff and toiletries represent the main categories among physical goods. While Japanese consumers value high-quality products, prices remain a major factor influencing purchase decisions, with gradual tax hikes and rising consumer prices in recent years raising the focus on the price tag.
According to a survey conducted in May 2024, around ** percent of the respondents in China spent on average 501 to 1,000 yuan per month on cosmetic products. Merely **** percent of the respondents spent *** yuan or fewer per month on cosmetics.
According to a survey conducted in July 2022, about ** percent of Vietnamese female respondents revealed they spent between *** thousand to *** thousand Vietnamese dong (VND) on cosmetics monthly. Meanwhile, approximately **** percent of them confirmed paying *** million VND and more for beauty care products. On average, they spent around *** thousand VND on cosmetics each month.
In 2020, the average female consumer in the United Kingdom spent roughly *** euros a year on cosmetic products, making UK women some of the highest spenders for such goods in Europe. By comparison, female shoppers in Germany spent an average of *** euros on cosmetics per year.
This statistic displays the average monthly online expenditure of Chinese consumers on cosmetic products in 2016. That year, over ** percent of the consumers in China spent between *** and *** yuan per month on buying cosmetics on e-commerce platforms.
In 2022, respondents with a household reference person aged 65 to 74 years spent an average of **** British pounds a week on toiletries and soap. The age group with the lowest average expenditure per week were households with a reference person aged below **, they spent **** British pounds.