Over a *** year period from 2019 to 2021, the average annual spend per person on takeaway food from restaurants in the United Kingdom rose by ** percent. In 2019, the average spend per person was *** British pounds. Meanwhile, in 2021, the average spend per person rose to *** pounds.

The foodservice delivery market in the United Kingdom was valued at approximately 13.87 billion British pounds in 2024. According to the source, this figure was predicted to increase to 15.8 billion British pounds by 2028.

Revenue is expected to inch up at a compound annual rate of 0.5% to £4.2 billion over the five years through 2025-26. Growing consumer preference for convenience and affordability has boosted demand for pizza delivery and takeaways. Brands across the industry have worked to boost their customer reach, making it easier for customers to receive their orders and driving sales. Large pizza chains like Domino's and Pizza Hut have developed well-established, easy-to-use websites and mobile apps to assist consumers. Small companies have utilised the proliferation of online food delivery platforms like Deliveroo and Uber Eats to enhance their reach. This has made it even more convenient for consumers to purchase a pizza, underpinning revenue growth. Income pressures and cost hikes have restricted revenue growth and slashed profit since 2022-23. With inflation reaching 3.8% in the 12 months to August 2025, this is driving more low-income consumers towards cheap fast-food restaurants, though many others are also cutting out discretionary spending on eating out. Also, the average spend per order is travelling downwards as consumers trade down from premium pizzas to more basic options to cut costs. As a result, revenue growth is restricted to just 0.7% in 2025-26. Additionally, there is significant upward pressure on food prices and wage costs, significantly impacting pizza takeaway establishments' profit prospects. This is causing industry names to be cautious with opening new stores, limiting the opportunity for sales and revenue expansion. Revenue is expected to climb at a compound annual rate of 2.4% to £4.7 billion over the five years through 2030-31. In the medium term, pizza takeaways will continue to face challenging operating conditions thanks to increased wage costs and ongoing supply chain disruptions. Yet, new menus to suit changing consumer tastes and to fight back against competition from other takeaway outlets will help to attract sales. Additionally, big brands are determined to go ahead with long-term expansion plans and smaller brands can succeed by focusing on niche markets, boosting the industry’s scope. Furthermore, automation technology provides an opportunity for pizza brands to minimise labour costs, improving profit. However, the implementation of the junk food ad ban in January 2026 could present a new challenge by reducing brand awareness.

Key Food Delivery StatisticsTop Food Delivery AppsFood Delivery Revenue by CountryProjected Food Delivery Market SizeFood Delivery Users by AppUS Food Delivery Market ShareFood Delivery Downloads by...

The statistic shows the average expenditure per person per week on pizzas (purchased for at home consumption) in the United Kingdom (UK) from 2006 to 2020/21. In 2021/22, an average of ** pence per person per week was spent on pizzas: ** pence on frozen and not frozen pizzas and ** pence on takeaway pizzas. This marks the first time since 2013 that spending on frozen pizza and other pizzas sold in retail exceeded spending on takeaway pizza.

In 2023, the fast food chain McDonald's generated over 1.8 billion British pounds in turnover in the United Kingdom. This represented an increase of over nine percent from the previous year. Meanwhile, Domino's Pizza's revenue in the UK and Ireland stood at 624.5 million British pounds in the same year.