In 2024, TikTok accounts with up to *** views produced videos of approximately ** seconds on average. Small accounts produced videos of around ** seconds in length. Huge accounts, which had over ****** followers, produced content with a duration of around ** seconds on average as of the examined period. Overall, the length of the average TikTok videos across accounts of all sizes experienced ** ******** between 2023 and 2024.

In 2024, TikTok accounts produced content of **** seconds length on average. This represents an increase compared to the previous year, when the average video on TikTok was ** seconds long. As TikTok tests long-form video content on its platform, internet users in the United States have reported the Chinese-developed platform as their favorite app to watch short-form video.

From March 2023 to August 2023, TikTok videos with a duration of over ** seconds saw on average of ** thousand views. Shorter videos generated progressively fewer views. Videos with a length of fewer than ** seconds saw the smallest amounts of views, with around ** thousand views on average. Videos with a length of between ** to ** seconds presented around ** thousand views on average.

From March 2023 to August 2023, TikTok accounts with up to 100 followers and 500 views produced videos of approximately 33 seconds on average. Small and medium accounts produced videos of around 37 seconds in length, respectively. Huge accounts, which presented over 50,001 followers and over 25,001 views, produced content with a duration of almost 50 seconds on average as of the examined period.

From March 2023 to August 2023, TikTok videos with a duration of over ** seconds saw approximately *** percent engagement rate. Videos of a duration of less than ** seconds saw engagement rates of around *** percent, while videos with a length of between ** and ** seconds saw an engagement rate of **** percent.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

According to a survey conducted in January 2023, adults in the United States spent on average ** minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of ** minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of ** minutes per day.

As of April 2021, six percent of TikTok users spend more than ten hours per week on the platform. Another 11 percent used the social video app for five to ten hours a week, whereas 30 percent of respondents spent less than one hour weekly on the platform.

Within selected social media platforms that offer short-form videos, ********* was the one which users spent the most time per session on. There was an estimate of ** minutes per session on Instagram and ** minutes per session on TikTok.

In November 2024, mobile TikTok users in Chile spent an average of ** hours and ** minutes per month on the social video app via Android, while the engagement of users in Mexico stood at around ** hours and ** minutes monthly. TikTok also the first-ranked app in terms of average mobile user engagement in Mexico. In Argentina, users spent ** hours and ** minutes on the app monthly, making it the most used social media platform in the country. Meanwhile, in Brazil, the app was used for a monthly average of ** hours and ** minutes.

https://s3-prod.adage.com/s3fs-public/20230807_celeb_run_agencies_3x2.jpg" alt="Celebs"> The dataset you provided appears to focus on TikTok celebrities and contains the following columns:

Celebrity: The name or handle of the TikTok celebrity. Followers: The number of followers the celebrity has, often represented in millions or billions. Following: The number of accounts the celebrity follows, which may be represented as thousands (K) or just a number. Likes: The total number of likes the celebrity’s videos have received, often represented in millions or billions. T.Videos: The total number of videos posted by the celebrity. Video Duration: The typical duration of their videos, which ranges from a few seconds (e.g., 10 - 15 seconds) to over a minute. Average Views: The average number of views their videos receive, often in millions. Net Worth: The estimated net worth of the celebrity, often represented in millions or billions of dollars. Most Viewed Video: The number of views for their most popular video, usually in millions or billions. Most Liked Video: The number of likes for their most popular video, represented in millions or billions. Video Category: The types or categories of videos the celebrity posts, such as comedy, dance, acting, challenges, etc.

In 2021, Indonesians spent more time on the addictive short-video app than the global average.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

We used TikTok’s built-in account analytics to download and record video and account metrics for the period between 10/8/2021 and 2/6/2022. We collected the following summary data for each individual video: video views, likes, comments, shares, total cumulative play time, average duration the video was watched, percentage of viewers who watched the full video, unique reached audience, and the percentage of video views by section (For You, personal profile, Following, hashtags).
We evaluated the “success” of videos based on reach and engagement metrics, as well as viewer retention (how long a video is watched). We used metrics of reach (number of unique users the video was seen by) and engagement (likes, comments, and shares) to calculate the engagement rate of each video. The engagement rate is calculated as the engagement parameter as a percentage of total reach (e.g., Likes / Audience Reached *100).

During the third quarter of 2024, internet users in the United States spent over six hours daily using the internet, with over 4.5 hours spent viewing video content on TV (both broadcast and streamed) as well as more than two hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to eight hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable 21 percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of 53.8 minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

In 2023, users worldwide spent approximately ** hours using TikTok per month. Users in the United Kingdom spent more than ** hours on average using the popular social video and live streaming app, while users in the United States spent ** hours and ** minutes monthly on the app.

This is a dataset of videos and comments related to the invasion of Ukraine, published on TikTok by a number of users over the year of 2022. It was compiled by Benjamin Steel, Sara Parker and Derek Ruths at the Network Dynamics Lab, McGill University. We created this dataset to facilitate the study of TikTok, and the nature of social interaction on the platform relevant to a major political event.

The dataset has been released here on Zenodo: https://doi.org/10.5281/zenodo.7534952 as well as on Github: https://github.com/networkdynamics/data-and-code/tree/master/ukraine_tiktok

To create the dataset, we identified hashtags and keywords explicitly related to the conflict to collect a core set of videos (or ”TikToks”). We then compiled comments associated with these videos. All of the data captured is publically available information, and contains personally identifiable information. In total we collected approximately 16 thousand videos and 12 million comments, from approximately 6 million users. There are approximately 1.9 comments on average per user captured, and 1.5 videos per user who posted a video. The author personally collected this data using the web scraping PyTok library, developed by the author: https://github.com/networkdynamics/pytok.

Due to scraping duration, this is just a sample of the publically available discourse concerning the invasion of Ukraine on TikTok. Due to the fuzzy search functionality of the TikTok, the dataset contains videos with a range of relatedness to the invasion.

We release here the unique video IDs of the dataset in a CSV format. The data was collected without the specific consent of the content creators, so we have released only the data required to re-create it, to allow users to delete content from TikTok and be removed from the dataset if they wish. Contained in this repository are scripts that will automatically pull the full dataset, which will take the form of JSON files organised into a folder for each video. The JSON files are the entirety of the data returned by the TikTok API. We include a script to parse the JSON files into CSV files with the most commonly used data. We plan to further expand this dataset as collection processes progress and the war continues. We will version the dataset to ensure reproducibility.

To build this dataset from the IDs here:

Go to https://github.com/networkdynamics/pytok and clone the repo locally

Run pip install -e . in the pytok directory

Run pip install pandas tqdm to install these libraries if not already installed

Run get_videos.py to get the video data

Run video_comments.py to get the comment data

Run user_tiktoks.py to get the video history of the users

Run hashtag_tiktoks.py or search_tiktoks.py to get more videos from other hashtags and search terms

Run load_json_to_csv.py to compile the JSON files into two CSV files, comments.csv and videos.csv

If you get an error about the wrong chrome version, use the command line argument get_videos.py --chrome-version YOUR_CHROME_VERSION Please note pulling data from TikTok takes a while! We recommend leaving the scripts running on a server for a while for them to finish downloading everything. Feel free to play around with the delay constants to either speed up the process or avoid TikTok rate limiting.

Please do not hesitate to make an issue in this repo to get our help with this!

The videos.csv will contain the following columns:

video_id: Unique video ID

createtime: UTC datetime of video creation time in YYYY-MM-DD HH:MM:SS format

author_name: Unique author name

author_id: Unique author ID

desc: The full video description from the author

hashtags: A list of hashtags used in the video description

share_video_id: If the video is sharing another video, this is the video ID of that original video, else empty

share_video_user_id: If the video is sharing another video, this the user ID of the author of that video, else empty

share_video_user_name: If the video is sharing another video, this is the user name of the author of that video, else empty

share_type: If the video is sharing another video, this is the type of the share, stitch, duet etc.

mentions: A list of users mentioned in the video description, if any

The comments.csv will contain the following columns:

comment_id: Unique comment ID

createtime: UTC datetime of comment creation time in YYYY-MM-DD HH:MM:SS format

author_name: Unique author name

author_id: Unique author ID

text: Text of the comment

mentions: A list of users that are tagged in the comment

video_id: The ID of the video the comment is on

comment_language: The language of the comment, as predicted by the TikTok API

reply_comment_id: If the comment is replying to another comment, this is the ID of that comment

The date can be compiled into a user interaction network to facilitate study of interaction dynamics. There is code to help with that here: https://github.com/networkdynamics/polar-seeds. Additional scripts for further preprocessing of this data can be found there too.

BackgroundTikTok is an important channel for consumers to obtain and adopt health information. However, misinformation on TikTok could potentially impact public health. Currently, the quality of content related to GDM on TikTok has not been thoroughly reviewed.ObjectiveThis study aims to explore the information quality of GDM videos on TikTok.MethodsA comprehensive cross-sectional study was conducted on TikTok videos related to GDM. The quality of the videos was assessed using three standardized evaluation tools: DISCERN, the Journal of the American Medical Association (JAMA) benchmarks, and the Global Quality Scale (GQS). The comprehensiveness of the content was evaluated through six questions covering definitions, signs/symptoms, risk factors, evaluation, management, and outcomes. Additionally, a correlational analysis was conducted between video quality and the characteristics of the uploaders and the videos themselves.ResultsA total of 216 videos were included in the final analysis, with 162 uploaded by health professionals, 40 by general users, and the remaining videos contributed by individual science communicators, for-profit organizations, and news agencies. The average DISCERN, JAMA, and GQS scores for all videos were 48.87, 1.86, and 2.06, respectively. The videos uploaded by health professionals scored the highest in DISCERN, while the videos uploaded by individual science communicators scored significantly higher in JAMA and GQS than those from other sources. Correlation analysis between video quality and video features showed DISCERN scores, JAMA scores and GQS scores were positively correlated with video duration (P

In August 2024, the average usage time for video platforms offering short-form content in South Korea reached 41 hours and 56 minutes on YouTube, the highest among the three platforms. TikTok and Instagram recorded usage times similar to each other, with TikTok at 17 hours and 16 minutes and Instagram at 15 hours and 56 minutes. Overall, the average usage time for short-form video content per person was 52 hours and 2 minutes.

In 2024, children in the United Kingdom spent an average of *** minutes per day on TikTok. This was followed by Instagram, as children in the UK reported using the app for an average of ** minutes daily. Children in the UK aged between four and 18 years also used Facebook for ** minutes a day on average in the measured period. Mobile ownership and usage among UK children In 2021, around ** percent of kids aged between eight and 11 years in the UK owned a smartphone, while children aged between five and seven having access to their own device were approximately ** percent. Mobile phones were also the second most popular devices used to access the web by children aged between eight and 11 years, as tablet computers were still the most popular option for users aged between three and 11 years. Children were not immune to the popularity acquired by short video format content in 2020 and 2021, spending an average of ** minutes per day engaging with TikTok, as well as over ** minutes on the YouTube app in 2021. Children data protection In 2021, ** percent of U.S. parents and ** percent of UK parents reported being slightly concerned with their children’s device usage habits. While the share of parents reporting to be very or extremely concerned was considerably smaller, children are considered among the most vulnerable digital audiences and need additional attention when it comes to data and privacy protection. According to a study conducted during the first quarter of 2022, ** percent of children’s apps hosted in the Google Play Store and ** percent of apps hosted in the Apple App Store transmitted users’ locations to advertisers. Additionally, ** percent of kids’ apps were found to collect persistent identifiers, such as users’ IP addresses, which could potentially lead to Children’s Online Privacy Protection Act (COPPA) violations in the United States. In the United Kingdom, companies have to take into account several obligations when considering online environments for children, including an age-appropriate design and avoiding sharing children’s data.