According to a survey conducted in January 2023, adults in the United States spent on average 52 minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of 58 minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of 62 minutes per day.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

The average adult TikTok user in America spends 33 minutes per day on the app.

UK TikTok users were spending over 42 minutes on the app on an average day in 2020. This was an increase of 84.5 percent compared to 2019, when the corresponding amount of time was 23 minutes. It is forecast that less time will be spent on TikTok in the upcoming years, but the platform will still remain actively used.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

In 2023, children in the United States spent an average of 120 minutes per day on TikTok. Instagram ranked second, with young users engaging with the popular video messaging app for approximately 65 minutes per day. By comparison, children in the United States spent 20 minutes on average on Pinterest, while the Reddit mobile app only saw approximately 10 minutes of daily usage by children and teens in the country.

As of March 2024, TikTok commanded almost 30 hours of engagement per month from UK users aged between 15 and 24 years. In comparison, the average time spent across all age demographics in the UK was of approximately 14 hours per month. Users aged between 25 and 34 years spent approximately 17 hours monthly engaging with the popular social video app TikTok.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

In 2023, users worldwide spent approximately 34 hours using TikTok per month. Users in the United Kingdom spent more than 49 hours on average using the popular social video and live streaming app, while users in the United States spent 45 hours and 37 minutes monthly on the app.

As of April 2021, six percent of TikTok users spend more than ten hours per week on the platform. Another 11 percent used the social video app for five to ten hours a week, whereas 30 percent of respondents spent less than one hour weekly on the platform.

As of the first quarter of 2021, two thirds of TikTok users in Poland spent over an hour on the app every day. Two percent used it for about 15 minutes a day.

In 2023, approximately 43.3 of TikTok users surveyed in Chile said to spend less than 30 minutes on TikTok daily. Meanwhile, around 16.8 of percent of the interviewees claimed to spend more than an hour on the platform.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

The Chinese short video giants Douyin (the Chinese sister app of TikTok) and Kuaishou were leading the user attention race in their home country. In September 2023, users in China spent an average of over 100 minutes per day on these two platforms each.

In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

According to a survey conducted in the United States in 2022, 22 percent of teenagers spent up to 15 minutes per day on social media app TikTok, whilst a further 22 percent reported to spend between two and three hours on the video-based app. Overall, eight percent of teens in the United States spent more than five hours on TikTok every day.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.