How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.

Introduction

Average Time Spent On Social Media: In 2024, social media became an ever stronger engine for everyday life. People all over the world are spending time scrolling, posting, watching, and chatting on TikTok, YouTube, Facebook, and many other platforms. Knowing the average time spent on these social media platforms at all would inform better digital habits, better business decisions, and healthier relationships with technology.

According to a survey conducted in Japan in fiscal year 2024, people on average spent **** minutes per weekday using social media. The usage time decreased compared to the previous year due to the inclusion of an additional age group in the survey.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

In 2020, the average daily time spent on social media by U.S. users amounted to ** minutes. This duration is set to stay stable in the upcoming years. The daily minutes in 2020 are strongly related to social distancing due to COVID-19 and thus spending more time with social platforms in order to stay connected.

According to a survey on the usage of social media in South Korea in 2024, around **** percent of surveyed social media users stated to use it less than 15 minutes per week. More than ** percent used social media for more than one hour per week. The average weekly duration was **** minutes.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

The results might surprise you when looking at internet users that are active on social media in each country.

Which countries spent the most and least time on social media?

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

In 2024, TikTok was the app on which users in the United States spent the most time. On average, users spent 43 hours and 53 minutes per month on the app. Overall, U.S. internet users spent over 24 hours per month on the YouTube app, and 16 hours and 24 minutes on Facebook's app.

Between October 2020 and March 2021, users aged between 40 and 44 years were the demographic spending the largest amount of time engaging with social media apps, with an average of 59.85 minutes per day. Global users aged 19 or younger spent the least amount of time on social media apps, while users aged 50 years or older spent approximately 56.43 minutes per day on social media apps.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

In November 2024, TikTok was the app on which users in France spent the most time. On average, users spent around 33 hours per month on the popular video app. YouTube was the second most engaging platform for French digital audiences, with users spending approximately 16.19 hours monthly on the video platform.

In 2023, men aged seven to 14 spent the most time on YouTube in Poland — almost***** hours a day.

Chinese mobile internet users spent, on average, more than ** hours on the short video app Douyin in December 2024. Its local short video underdog Kuaishou reported to capture almost ** hours of average monthly time spent per user.

Hong Kong internet users spent an average of *** hour ** minutes each day on social media, according to a 2024 digital usage survey. YouTube gained the highest attention with monthly usage time averaging ** hours and ** minutes per user, which means that users spent about ** minutes a day on the platform. Facebook came in second with ** hours and ** minutes in the monthly screen time, down by ***** hours. Instagram, on the other hand, up by *** hour to ** hours and ** minutes.