How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Between October 2020 and March 2021, users aged between 40 and 44 years were the demographic spending the largest amount of time engaging with social media apps, with an average of 59.85 minutes per day. Global users aged 19 or younger spent the least amount of time on social media apps, while users aged 50 years or older spent approximately 56.43 minutes per day on social media apps.

In 2020, the average daily time spent on social media by U.S. users amounted to ** minutes. This duration is set to stay stable in the upcoming years. The daily minutes in 2020 are strongly related to social distancing due to COVID-19 and thus spending more time with social platforms in order to stay connected.

Social media usage in Canada has seen a notable shift, with the average time spent on platforms decreasing to *** hour and ** minutes in early 2024, down from *** hours and **** minutes in 2023. Platform preferences and demographics Facebook Messenger remains the most popular messaging app among Canadian consumers, while YouTube has overtaken Facebook as the leading social media platform for news consumption. In 2024, ** percent of Canadians surveyed reported using YouTube weekly for news updates. Meta's social media platforms, including Facebook, are particularly popular with users aged 25 to 34, who make up the largest share of the company's audience in Canada. This age group accounts for approximately one-quarter of Facebook users in the country. Increasing social media usage Facebook currently has around **** million users in Canada, a number expected to grow to over **** million by 2029. This growth aligns with the overall trend of increasing social media adoption in the country, despite the recent decrease in average daily usage time.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

As of March 2020, social media users in the United States were staying online more. According to a survey of U.S. social media users, **** percent of respondents were using social media *** hours additional hours per day. A further **** percent used social media ** minutes to *** hour more than usual per day. Only *** percent of users were adding ******************** to their usage. Additional social media usage was a result of the coronavirus pandemic, which caused stay home orders and social distancing to be put in place in the country.

A survey conducted in the Netherlands in 2022 found that the average daily time spent on social media was *** minutes, up from ** minutes in 2021, and ** minutes in 2020. Overall, social media users aged 15 to 19 years spent the most time on online platforms, totaling *** minutes per day in 2022. The largest increase in time spent on social media occurred in the ** to ** -ear age group. In 2021, this age group spent *** minutes on social media per day, increasing to *** minutes in 2022.

The results might surprise you when looking at internet users that are active on social media in each country.

In 2021, adults in the U.S. spent an average of 485 minutes (eight hours and five minutes) with digital media each day. This figure marked an increase of 11 minutes compared to the previous year.

Traditional vs. digital media usage amid COVID-19

The outbreak of the coronavirus pandemic boosted media consumption across the globe. It also rapidly accelerated the shift from traditional to digital media consumption that has been unfolding in the United States and other markets for the better part of a decade. In 2020, consumers in the U.S. spent less than 350 minutes per day using analog media and entertainment formats such as television, radio, or print media. In contrast, they devoted an estimated 470 minutes to digital media and entertainment channels. Even though some traditional formats saw a temporary uptick in demand in 2020, the latest forecasts distinctly show that the media usage gap will continue to widen.

How do users spend their time online?

There has been a great influx of digital media and entertainment formats in recent years. According to a survey carried out in the early days of the pandemic, online video streaming ranked among the most popular digital media activities in the United States. This finding still holds true in 2022, as platforms like Netflix, Prime Video, or Disney+ continue to add highly anticipated titles to their extensive content catalogs. Other popular digital media categories include online audio, social media, and gaming. Not only did online gaming traffic skyrocket in 2020, but young internet users in particular also spend more time watching gaming video content on services like Twitch nowadays.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

56.8% of the world’s total population is active on social media.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Facebook and YouTube are still the most used social media platforms today.

Over 210 million people worldwide suffer from social media addiction.

The results of which gender uses which platforms are in.

Regional use of social media has a significant effect on the male and female social media statistics.

In 2020, an average Chilean aged between 18 and 29 years spent *** hours per day on social media, slightly up from four hours a year earlier. Overall, more than four out of five people in Chile were online.

90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.

Data contained in this file are reported in: Ihssen & Wadsley (2020), A Reward and Incentive-Sensitization Perspective on Compulsive Use of Social Networking Sites – Wanting but not Liking Predicts Checking Frequency and Problematic Use Behavior, Addictive Behaviors.The file contains survey data from 358 participants (mean age 20.9 years) who took part in three online studies at Durham University. The studies investigated behavioural, motivational and affective processes in relation to Social Networking Sites (SNSs).Studies were presented on the Online Surveys platform (https://www.onlinesurveys.ac.uk) and approved by the Ethics Sub-Committee in the Department of Psychology at Durham University. All participants gave fully informed consent.Key measures included:-SNS use measures (typical daily time spent on SNSs, frequency of checking SNSs, indicators of problematic SNS use [adapted items from the four symptom clusters of the DSM-V criteria for substance addiction]). -Wanting (urges to use SNSs) and liking of SNSs (enjoyment)-Cue reactivity ("CR"): Motivational responses to logo images of four widely used SNSs (Facebook, Twitter, Instagram and Snapchat)