According to a survey conducted in January 2023, adults in the United States spent on average 52 minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of 58 minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of 62 minutes per day.

As of April 2021, six percent of TikTok users spend more than ten hours per week on the platform. Another 11 percent used the social video app for five to ten hours a week, whereas 30 percent of respondents spent less than one hour weekly on the platform.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of March 2024, TikTok commanded almost 30 hours of engagement per month from UK users aged between 15 and 24 years. In comparison, the average time spent across all age demographics in the UK was of approximately 14 hours per month. Users aged between 25 and 34 years spent approximately 17 hours monthly engaging with the popular social video app TikTok.

The average adult TikTok user in America spends 33 minutes per day on the app.

In 2023, users worldwide spent approximately 34 hours using TikTok per month. Users in the United Kingdom spent more than 49 hours on average using the popular social video and live streaming app, while users in the United States spent 45 hours and 37 minutes monthly on the app.

UK TikTok users were spending over 42 minutes on the app on an average day in 2020. This was an increase of 84.5 percent compared to 2019, when the corresponding amount of time was 23 minutes. It is forecast that less time will be spent on TikTok in the upcoming years, but the platform will still remain actively used.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Teenagers make up the largest group of active users on TikTok.

In 2023, children in the United States spent an average of 120 minutes per day on TikTok. Instagram ranked second, with young users engaging with the popular video messaging app for approximately 65 minutes per day. By comparison, children in the United States spent 20 minutes on average on Pinterest, while the Reddit mobile app only saw approximately 10 minutes of daily usage by children and teens in the country.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

In 2020, TikTok brought in $33.4 billion in revenue.

In 2023, approximately 43.3 of TikTok users surveyed in Chile said to spend less than 30 minutes on TikTok daily. Meanwhile, around 16.8 of percent of the interviewees claimed to spend more than an hour on the platform.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

Videos glamourising disordered eating practices and body image concerns readily circulate on TikTok. Minimal empirical research has investigated the impact of TikTok content on body image and eating behaviour. The present study aimed to fill this gap in current research by examining the influence of pro-anorexia TikTok content on young women’s body image and degree of internalisation of beauty standards, whilst also exploring the impact of daily time spent on TikTok and the development of disordered eating behaviours. An experimental and cross-sectional design was used to explore body image and internalisation of beauty standards in relation to pro-anorexia TikTok content. Time spent on TikTok was examined in relation to the risk of developing orthorexia nervosa. A sample of 273 female-identifying persons aged 18-28 years were exposed to either pro-anorexia or neutral TikTok content. Pre- and post-test measures of body image and internalisation of beauty standards were obtained. Participants were divided into four groups based on average daily time spent on TikTok. Women exposed to pro-anorexia content displayed the greatest decrease in body image satisfaction and an increase in internalisation of societal beauty standards. Women exposed to neutral content also reported a decrease in body image satisfaction. Participants categorised as high and extreme daily TikTok users reported greater average disordered eating behaviour on the EAT-26 than participants with low and moderate use, however this finding was not statistically significant in relation to orthorexic behaviours. This research has implications for the mental health of young female TikTok users, with exposure to pro-anorexia content having immediate consequences for internalisation and body image dissatisfaction, potentially increasing one’s risk of developing disordered eating beliefs and behaviours.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

In August 2022, social media users aged between 18 and 24 years in the United States spent over 1,500 minutes on average watching content on YouTube. TikTok was the second most used platform for Gen Z users in the U.S., generating 765 minutes on average in engagement during the examined month. Instagram ranked third, with 512 minutes spent by Gen Z users on the popular photo and video-sharing platform.