When surveyed in 2023, it was found that the civilian population of the United States spent an average of 0.31 hours per day on sports, exercise, and recreation. In total, this was a slight increase on the previous year's figure, with a higher increase seen among men than women. Overall, the year with the highest average number of hours spent on sports, exercise, and recreation was 2020. Share of people participating in sports, exercise, and recreation in the U.S. In 2023, U.S. participation in sports, exercise, and recreational activities was skewed slightly in favor of men. This highlights a notable difference in the daily engagement of different genders in sporting activities. Other factors that can influence sports participation include socioeconomic status, age, disability, ethnicity, geography, personal interests, and societal expectations. Such barriers can prevent individuals from having equal access to, and opportunities for, sport participation. What are the most popular outdoor activities in the U.S.? Some of the more common outdoor activities in the U.S. include hiking, fishing, cycling, and jogging. In 2023, hiking was the most popular outdoor activity in the U.S., with 20 percent of surveyed Americans having participated in the outdoor pastime. Meanwhile, around 18 percent of Americans engaged in recreational fishing and 17.9 percent engaged in running, jogging, and trail running.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

According to a survey conducted in February 2021, nearly half of the respondents stated that on average they spent five to six hours on their phone on a daily basis, not including work-related smartphone use. A further 22 percent of respondents said that they spent three to four hours on average on their phone daily. Just five percent of the surveyed users said they spent less than an hour a day on their smartphone. As of the end of 2020, 18 percent of respondents reported not limiting their use of mobile apps or services at all.

Mobile social in the United States Between the end of 2020 and the beginning of 2021, users in the United States spent more than 37 minutes daily on social media apps. Traditional social media products as Facebook and Instagram still manage to engage larger online audiences, however mobile-first social video platform TikTok won the favor of the younger segments of the country’s digital population. As video becomes the industry-favorite format for social media, the user base of platforms like Snapchat and TikTok is expected to keep growing, especially among Gen Z users in the country.

Ads in apps: U.S. users’ opinion of in-app advertising Despite the growing popularity of mobile services on subscription, adding ads to the mobile app experience remains the most common monetization method among U.S. publishers. As of September 2021, more than three users in 10 agreed that having mobile apps with ads was preferable to paying for downloads, while only eight percent disagreed. Approximately 32 percent of users were inclined to visit the brand’s website after seeing relevant in-app advertising, and 11 percent reported purchasing the advertised product.

During a 2023 survey, it was found that Black or African Americans spent an average of just over 5.5 hours a day on leisure and sports activities, which was the most among the given ethnic categories. The least amount of time spent engaged in leisure and sports activities that year was among Asian Americans, with an average of 4.34 hours a day.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

The average adult TikTok user in America spends 33 minutes per day on the app.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

Minecraft is a truly global game with players from all over the world. But the United States has the most players with 21.21% of daily usage recorded coming from the US alone.

This statistic shows the number of hours spent cooking per week among consumers worldwide as of June 2014, by country. Respondents from India spent the most time cooking at an average of 13.2 hours per week.

Cooking - additional information

In the broadest sense, cooking is the process of preparing food for consumption, generally using heat. The act of cooking varies massively all over the world, from the ingredients available to the techniques used. Many people cook at an amateur level while some cook to earn a living. For most, cooking might just be a necessary part of survival, whereas others cook for enjoyment – globally 37 percent of women and 27 percent of men say that they are passionate about food and cooking.

During a survey of 27,000 people from 22 countries worldwide in summer 2014, market research company GfK found that people in India spent the most time cooking per week. Indian cuisine is very diverse, reflecting the vast array of ingredients, cultures and religions that determine the meals people eat in the country’s many regions. Outside of India, Indian “curry” has become hugely popular in western countries such as the UK and the U.S. While Indian cooking has often been adapted to suit western tastes in these countries, recent restaurant trends show that there is a demand for authentic ethnic cuisine. With the number of tourists traveling both in and out of India increasing, the popularity of Indian cuisine may be set to spread further around the world.

Whether people cook for their hobby or simply out of necessity, many prefer to dine out and not cook at all. In the United States, people spend less than half the time cooking per week than those in India and in 2016 around 34 percent of U.S. consumers dined at a quick service restaurant, at at least once per week.

Teenagers make up the largest group of active users on TikTok.

In 2023, it was found that 22.4 percent of men in the United States participated in sports, exercise, and recreational activities daily, compared to only 19.9 percent of women. These statistics highlight a notable difference in the daily engagement of different genders in sporting activities. Other factors influencing this participation include socioeconomic status, age, disability, ethnicity, geography, personal interests, and societal expectations. These barriers can prevent individuals from having equal access to, and opportunities for, sport participation. What role does gender play in sports participation? Historically, many sports have been segregated by gender, with men and women participating in separate leagues and competitions. This segregation has led to a lack of opportunities for women and girls to participate in sports at the same level as men and boys. Additionally, societal attitudes and stereotypes about gender can discourage women and girls from participating in sports or limit their access to resources and support for their athletic pursuits. This often results in fewer women and girls participating in sports and a lack of representation of women and girls in leadership roles within the sports industry. However, in recent years, there has been an increased focus on promoting gender equality in sports and providing equal opportunities for men and women to participate in sports. This includes initiatives to increase funding and support for women's sports, as well as efforts to challenge gender stereotypes and discrimination in the athletic world. Impact of the COVID-19 pandemic on sports participation The COVID-19 pandemic led to many people spending more time at home due to lockdowns, remote work, and school closures. This resulted in many people having more time to engage in sports and other physical activities, as seen in the share of the U.S. population engaged in sports and exercise peaking in 2020. With gyms and sports facilities closed or with limited access, many people turned to home-based workouts and other activities. This included activities such as running, cycling, and strength training that could all be done at home with minimal equipment. Online classes and streaming services also saw an increase in usage during the pandemic, providing people with access to a wide range of workout options and fitness programs.

Between 2010 and 2023, the average percentage of the U.S. population engaged in sports and leisure activities per day fluctuated. In 2023, the share of both men and women engaged in such activities decreased from the previous year. Approximately 95.5 percent of men were engaged in sport and leisure activities that year, and that figure was 92.7 percent for women. Over the past decade, the year when women were engaged in sport and leisure activities the most was 2021. Meanwhile, the year when men were engaged in sport and leisure activities the most was 2012. How many hours do Americans spend on sports and leisure activities? On average, the number of hours that Americans spent on leisure and sports during weekdays and weekends remained relatively consistent from 2009 to 2023. On weekends and holidays, Americans spent around six hours each day on sports and leisure activities. In contrast, that figure decreased to around four hours on weekdays. The year when Americans spent the most time on sports and leisure activities during weekdays was in 2020, and this was most likely due to stay-at-home measures relating to the coronavirus (COVID-19) pandemic. Which age group spends the most time on sports and leisure activities in the U.S.? How much time people can allocate to leisure and recreational activities depends on a variety of factors, ranging from demanding work schedules to familial responsibilities. In 2023, the U.S age group that spent the most time on leisure and sports was 75 years and older. On average, Americans who were 75 years and older spent 7.57 hours on leisure and sports. Meanwhile, Americans aged 35 to 44 spent fewer than four hours on such activities. Following this trend, Americans who were employed part-time allocated more time to sports and leisure in 2023 than Americans who were employed full-time.

General video gaming use among the U.S. population increased significantly during the COVID-19 pandemic. Between May and December 2020, U.S. teens aged 15 to 19 years spent an average 112.8 daily minutes on playing games and using computers for leisure, up from 73.8 minutes per day in the corresponding period of 2019. In 2023, the daily time spent on such activities among this age group decreased to 98.4 minutes per day.

The demand of eggs has grown in the United States over the last number of years. In 2023, consumption of eggs in the United States was estimated at 281.3 per person. This figure was projected to reach 284.4 eggs per capita by 2024. Per capita consumption is a measure of total egg production, minus exports, divided by the total U.S. population.

Cage-free and organic eggs Although the majority of laying hens in the Unites States are still caged, the production of organic and caged-free hens has increased in recent years. In cage-free production, hens are allowed to move freely outside of their cage, but this time is limited and the environment they are kept in could still be unhealthy and very crowded. In organic production however, hens are provided with free-range outdoor access.

U.S. egg industry There has been steady growth in the number of eggs produced in the United States. Additionally, the total number of laying hens in the United States has also increased in recent years. Iowa was the U.S. state with the most laying hens, with some 40.16 million laying hens as of 2022.

In 2021, users in the United States spent approximately 172 minutes daily checking their personal emails, compared to around 149 minutes daily spent checking their work emails. Between 2016 and 2021, users in the United States experienced an almost constant decrease in the time they spent per day engaging with their email inboxes for both personal and work communications, with an increase in checking personal emails from 2020 to 2021.

More than 61 million people in the United States participated in hiking activities at least once in 2023. This was the highest figure recorded in the North American country since 2010 and represents a growth of around 89 percent over the figure recorded in that year.

Avocados, which have become a meme for the Millennial generation, have exploded in popularity in the United States over the last few decades. In 1985, domestic consumption was a meager 436 million pounds. That number has increased to over three billion pounds in 2023. Per capita consumption has increased from 2 pounds in 2001 to over 9 pounds in 2022. Avocado popularity Avocados were already popularized as a “super food” containing copious amounts of healthy fats and fiber but entered meme status after an article with Tim Gurner, where the millionaire was quoted as saying he had gotten rich by not spending money on frivolous things such as avocado toast. Consumers opinions on avocados In line with its super food status, a recent survey showed that the top two reasons consumers claimed for buying avocados were that they were “healthy” and “contain good fats”. On the other hand, Mr. Gurner may have a point, as the same survey also asked consumers what the top barrier was for buying avocados. The top answer from 78 percent of respondents was “avocados are frequently too expensive”.

In 2022, nearly 35 percent of survey respondents in the United States stated that they eat breakfast daily. Approximately 12 percent of respondents stated that they eat breakfast a few times a month.