The global price per unit in the 'Televisions' segment of the consumer electronics market was forecast to continuously decrease between 2024 and 2029 by in total 18.9 U.S. dollars (-4.93 percent). After the ninth consecutive decreasing year, the indicator is estimated to reach 364.88 U.S. dollars and therefore a new minimum in 2029. Find other key market indicators concerning the volume and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The worldwide average selling price (ASP) for TV sets amounted to 561 U.S. dollars in 2018. That year, Western Europe was the region with the highest average selling price of 712 U.S. dollars, whereas China saw the lowest figure at an ASP of around 446 U.S. dollars per television set.

TV selling prices in China Despite the fact that China had the lowest average selling price among the eight regions covered in the 2018 statistic, the country continues to sport high average screen sizes. Looking at the growth rates of television sales in 2018, the highest year-on-year change was registered for devices priced at or under 2,000 yuan. This affordability of TV sets stems in part from the country’s leading position as manufacturer of TV displays, which are mass-produced at comparatively low production costs.

TV prices fall, while screen sizes increase The average selling price for TV sets has been decreasing for years. As a result of the huge increase in manufacturing capacity in powerhouses like Asia, the oversupply of televisions has led brands to sell their devices at lower prices. That this downward trend has come at a high cost for the industry can be observed in the global decline of sales revenue in recent years. For the consumers, on the other hand, this development means high-quality TV at a fraction of the former price: 50-60-inch 4K TVs, for example, saw a price drop of over 80 percent worldwide between 2012 and 2017.

In 2023, an LCD TV sold on the German consumer market cost an average of roughly 688 euros. This is only a slight decrease compared with 2022, but over 300 euro increase compared with 2020.

In April 2021, the average price of a smart LED television set totaled over 154 thousand forints. At the same time, a smaller Full HD TV cost on average 71 thousand forints.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Cable, Satellite, and Live Streaming Television Service in U.S. City Average (CUUR0000SERA02) from Dec 1983 to May 2025 about satellite, radio, urban, consumer, services, CPI, price index, indexes, price, and USA.

Russia Average Services Price: Period End: Repair of Domestic Color TV Sets data was reported at 1,479.780 RUB in 2018. This records an increase from the previous number of 1,435.920 RUB for 2017. Russia Average Services Price: Period End: Repair of Domestic Color TV Sets data is updated yearly, averaging 358.315 RUB from Dec 1993 (Median) to 2018, with 26 observations. The data reached an all-time high of 1,479.780 RUB in 2018 and a record low of 13.490 RUB in 1993. Russia Average Services Price: Period End: Repair of Domestic Color TV Sets data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Prices – Table RU.PA025: Average Services Price: Annual.

The source forecast that, in 2023, the cost of advertising on linear TV in Turkey will increase by over 100 percent. The average inflation rate in Argentina and the Netherlands will reach 89 and 20 percent that year, respectively.

In the U.S., average monthly prices on television services that provide live sport content varies depending on the provider. In 2024, consumers of traditional cable companies like Comcast and Charter spent the highest amount per month, at 120 and 97 U.S. dollars, respectively. Meanwhile, streaming TV services like Hulu Live TV and YouTube TV cost less. The new sports joint venture of Disney, Warner Bros. Discovery, and Fox is expected to cost around 40 U.S. dollars on a monthly basis.

United States - Consumer Price Index for All Urban Consumers: Cable and Satellite Television Service in U.S. City Average was 595.20800 Index Dec 1983=100 in May of 2025, according to the United States Federal Reserve. Historically, United States - Consumer Price Index for All Urban Consumers: Cable and Satellite Television Service in U.S. City Average reached a record high of 599.39200 in February of 2025 and a record low of 180.80000 in January of 1992. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Consumer Price Index for All Urban Consumers: Cable and Satellite Television Service in U.S. City Average - last updated from the United States Federal Reserve on June of 2025.

In 2023, televisions with a screen size of 65 inches were the most expensive in Poland. With an average price of 3,289 zloty, 55 inch televisions were the second most expensive.

4K Mini-LED TV Market Outlook

The global market size for 4K Mini-LED TVs was valued at approximately USD 2.5 billion in 2023 and is projected to reach around USD 10 billion by 2032, exhibiting a remarkable compound annual growth rate (CAGR) of 16.5% during the forecast period. The primary growth factor driving this market is the increasing consumer demand for high-resolution televisions with superior picture quality and energy efficiency.

The growth of the 4K Mini-LED TV market is significantly influenced by advancements in display technology. As consumers become more discerning about their viewing experiences, the need for TVs that offer vibrant colors, deep blacks, and high contrast ratios has surged. Mini-LED technology meets these demands by providing enhanced local dimming capabilities, which leads to improved picture quality compared to traditional LED TVs. This technological advancement, combined with a reduction in production costs, has made 4K Mini-LED TVs more accessible to a broader audience, thereby driving market growth.

Another critical growth factor is the rising disposable income and changing consumer preferences towards premium electronic products. As economies grow and disposable incomes rise, consumers are more willing to invest in high-quality home entertainment systems, including 4K Mini-LED TVs. Additionally, the increasing popularity of streaming services and high-definition content further fuels the demand for advanced television sets that can provide an immersive viewing experience. This trend is particularly noticeable in urban areas where consumers are more inclined to spend on the latest technology.

The proliferation of smart home ecosystems also contributes to the market's expansion. Modern consumers favor interconnected devices that can be controlled through a single interface, such as a smartphone or a smart speaker. 4K Mini-LED TVs, with their smart features, integrate seamlessly into these ecosystems, allowing users to stream content, control home appliances, and access the internet directly from their television sets. This multi-functionality enhances the overall appeal of 4K Mini-LED TVs, making them a preferred choice for tech-savvy consumers.

From a regional perspective, North America and Asia Pacific are anticipated to be the largest markets for 4K Mini-LED TVs. North America’s market growth is driven by high consumer spending on advanced home entertainment systems and a strong presence of key market players. In contrast, the Asia Pacific region benefits from rapidly growing economies, increasing urbanization, and a large consumer base, particularly in countries like China and India. This regional growth outlook reflects the global trend of rising demand for superior display technology and smart home integration.

Screen Size Analysis

The screen size segment of the 4K Mini-LED TV market is divided into three categories: Below 55 Inches, 55-65 Inches, and Above 65 Inches. Each category caters to different consumer needs and preferences, contributing uniquely to the market's growth. The "Below 55 Inches" category is popular among consumers who have limited space or a smaller budget. These televisions are ideal for apartments, small living rooms, or secondary TVs in bedrooms and kitchens. Despite the smaller size, these TVs still offer the advanced display technology of Mini-LED, providing high-quality visuals at a more affordable price point.

The 55-65 Inches category represents a significant portion of the market as it strikes a balance between size and cost. These TVs are suitable for most average-sized living rooms and are often the top choice for consumers looking for an immersive viewing experience without compromising on space. The 55-65 inches segment is expected to see robust growth due to the increasing availability of high-definition content and the growing trend of home theaters. Manufacturers are also focusing on this segment by introducing new models with enhanced features such as voice control and integrated streaming services.

The "Above 65 Inches" category is designed for consumers who seek a premium viewing experience. These large-screen TVs are perfect for home theaters and expansive living rooms, offering unparalleled picture quality and immersive sound. This segment is driven by affluent consumers willing to invest in top-of-the-line technology for the ultimate entertainment experience. The demand in this segment is further boosted by advancements in display technology and the availability of high-quality content, making it one of the fa

Russia Avg Consumer Price: Colour TV Set data was reported at 23,222.690 RUB in 18 Feb 2019. This records a decrease from the previous number of 23,303.450 RUB for 11 Feb 2019. Russia Avg Consumer Price: Colour TV Set data is updated weekly, averaging 15,768.760 RUB from Dec 2008 (Median) to 18 Feb 2019, with 522 observations. The data reached an all-time high of 23,496.330 RUB in 07 Mar 2016 and a record low of 8,072.380 RUB in 08 Dec 2008. Russia Avg Consumer Price: Colour TV Set data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Prices – Table RU.PA001: Average Consumer Price: Weekly.

Internet Connected TV Sales Market Outlook

The global Internet Connected TV sales market size was valued at approximately $150 billion in 2023 and is projected to reach around $370 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.5%. This growth is propelled by the increasing consumer preference for streaming services over traditional cable television, driven by the ability to access a wide array of content seamlessly through internet connectivity. The surge in demand for high-quality streaming experiences is further catalyzed by technological advancements in television displays, including the proliferation of 4K and 8K resolutions, which are becoming more affordable and accessible to the average consumer.

The burgeoning demand for smart home devices and the integration of voice assistants into television systems is a significant growth factor for the Internet Connected TV market. As consumers increasingly adopt smart home ecosystems, the convenience of controlling various home devices through a single interface becomes a compelling proposition. Internet connected TVs, equipped with platforms that support voice assistants like Amazon Alexa, Google Assistant, or Apple Siri, offer seamless integration into these ecosystems, enhancing user convenience and driving market adoption. Additionally, the rapid advancements in artificial intelligence (AI) and machine learning enable TVs to offer personalized content recommendations, thus enhancing user engagement and satisfaction.

Another vital growth driver is the shift towards cord-cutting, where consumers are moving away from traditional cable and satellite packages in favor of more flexible, cost-effective streaming options. This shift is fueled by an increase in the availability of various streaming platforms offering diverse content, including original programming, live sports, and on-demand shows. With platforms like Netflix, Hulu, Disney+, and Amazon Prime Video leading the charge, consumers are increasingly inclined towards internet-connected TVs that facilitate easier access to these services. This trend is expected to continue as more content providers enter the market, offering consumers even greater choice and flexibility.

The increasing affordability and technological improvements in display technology are also propelling the market's growth. Significant reductions in the cost of producing high-resolution displays have made 4K and even 8K TVs more accessible to the average consumer. As a result, consumers are more willing to invest in these high-resolution TVs, which provide superior viewing experiences, further driving the market for internet-connected TVs. Additionally, as more content becomes available in these higher resolutions, the demand for devices capable of displaying such content is expected to continue to rise.

Regionally, North America holds a significant share of the Internet Connected TV market, primarily due to the region's advanced technological infrastructure and high adoption rates of new technology. The presence of major streaming service providers and a consumer base with high disposable income further bolster this position. Meanwhile, the Asia Pacific region is expected to exhibit the fastest growth rate, driven by the burgeoning middle class and increasing adoption of smart devices. Countries such as China and India are witnessing exponential growth in internet penetration, which is expected to translate into increased demand for internet-connected TVs. Europe continues to maintain steady growth, with a strong consumer inclination towards high-quality content and advanced technology products.

Product Type Analysis

In the Internet Connected TV market, the product type segment is categorized into Smart TVs, Streaming Media Players, and Gaming Consoles. Smart TVs dominate the segment, as they come equipped with built-in internet connectivity and offer a wide range of applications and streaming services. The convenience of having a single device that serves both as a TV and a streaming platform is a significant factor contributing to the popularity of Smart TVs. Additionally, the integration of AI and voice assistant technologies into Smart TVs enhances user experience by providing tailored content recommendations and seamless control over the TV and other connected devices.

Streaming Media Players represent another crucial segment within the Internet Connected TV market. Devices such as Roku, Amazon Fire Stick, and Apple TV have gained substantial traction due to their ability to convert any ordinary television into a smart TV. These devices offer consumers an

When CBS network broadcasted the 61th Annual Grammy Awards in 2019, it cost advertisers an average of 720 thousand U.S. dollars to air their 30-second commercials during the event. One year earlier, the average price for a commercial running throughout the Grammys broadcast exceeded the one million dollar mark for the second time in history.

Grammys viewership and audience potential  

After the success of 2012 when 39 million people tuned into the 54th Annual Grammy Awards ceremony, viewership figures gradually began to decline. In 2019 only 17.9 million people viewed the broadcast, and a year later the figures dropped by close to 1.5 million. Subsequently, studies have shown that the U.S. public has its doubts about the Grammy Awards with almost half of respondents questioning the relevance of the event. A third of surveyed Americans said that they had neither heard of, read about or seen the 2019 broadcast at all, evidencing the Grammys’ waning popularity among today’s audiences. However, advertisers do not give up hope, and for a good reason too. For now, the ad revenue generated by the Grammys' broadcasts seems so to be growing, with 2020 figures amounting to 110 million U.S. dollars, indicating that this particular awards ceremony still remains profitable.

The Connected TV (CTV) market is experiencing robust growth, projected to reach a market size of $9.28 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 13.20%. This expansion is fueled by several key drivers. The increasing adoption of streaming services, offering diverse content at competitive prices, significantly boosts CTV penetration. Smart TV sales continue to surge, with manufacturers integrating advanced features like improved user interfaces and 4K/8K resolution, enhancing the viewing experience. Furthermore, the rise of over-the-top (OTT) platforms and the growing preference for on-demand content are driving consumers towards CTVs. The integration of advanced features like voice control and AI-powered recommendations is also contributing to the market's growth. While challenges like high initial investment costs for advanced features and concerns about data privacy exist, the overall market trajectory remains positive. The competitive landscape is characterized by a mix of established electronics manufacturers like Samsung, LG, and Sony, and tech giants such as Amazon, Apple, and Google, each vying for market share through innovative devices and streaming services. Regional variations in adoption rates are evident, with North America and Europe currently holding significant market shares. However, rapid growth is anticipated in Asia, particularly in India and China, driven by rising disposable incomes and increased internet penetration. The forecast period of 2025-2033 promises continued expansion, with strategic partnerships, technological advancements (such as advancements in HDR technology and improved streaming speeds), and the expansion of 5G networks expected to further propel market growth. The market segmentation, including Smart TVs and streaming media players, is expected to evolve further with the integration of new technologies and features, resulting in a more dynamic and competitive landscape. Recent developments include: May 2023: Blaupunkt and Flipkart announced a partnership to launch the 40-inch Android TV Sigma series. The new Blaupunkt Sigma Series Android TV has a bezel-less design, 512 MB RAM, 4 GB ROM, two bottom-firing built-in speakers with surround sound technology, and 3 HDMI and 2 USB ports., May 2023: Hisense announced the launch of its In the United Arab Emirates, new ULED X and hero U8 TV products have been launched. The company states that Hisense has increased its brand awareness in the UAE market from 48% to 73%, representing an increase of 25 percentage points., November 2022: Samsung launched the Samsung Crystal 55AU7700 55-inch Ultra HD 4K Smart LED TV in India. The Smart TV has a 4K Resolution, 3840 x 2160-pixel average, 60 Hz Refresh Rate, and 178 ° Viewing Angle.. Key drivers for this market are: Growing internet penetration and anticipated shift from conventional TVs, Industry collaborations and favorable market conditions (shift from internet TV to smart TV). Potential restraints include: The Need for High Investment in Content Creation and Broadcasting, Bandwidth Allocation for 4K Resolution. Notable trends are: Smart TV Accounts for the Largest Market Share.

Kazakhstan Average Price: Non Food Products: Colour TV Sets data was reported at 161,355.000 KZT/Unit in 2017. This records an increase from the previous number of 153,339.000 KZT/Unit for 2016. Kazakhstan Average Price: Non Food Products: Colour TV Sets data is updated yearly, averaging 35,389.000 KZT/Unit from Dec 1996 (Median) to 2017, with 22 observations. The data reached an all-time high of 161,355.000 KZT/Unit in 2017 and a record low of 23,472.000 KZT/Unit in 1998. Kazakhstan Average Price: Non Food Products: Colour TV Sets data remains active status in CEIC and is reported by The Agency of Statistics of the Republic of Kazakhstan. The data is categorized under Global Database’s Kazakhstan – Table KZ.P002: Average Price: Consumer Goods and Services.

4K HDR TVs Market Outlook

The global 4K HDR TVs market size is experiencing significant growth, with the market value estimated at USD 140 billion in 2023 and projected to reach USD 250 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.5% during the forecast period. The surge in demand for high-definition television viewing experiences, combined with technological advancements in the television industry, is driving this growth. This trend is further accelerated by an increase in disposable incomes, the proliferation of smart homes, and the rising preference for superior picture quality in home entertainment systems. The expansion is also fueled by continuous innovation in display technologies, which are becoming more affordable and accessible to a broader consumer base.

One of the primary growth factors for the 4K HDR TVs market is the increasing consumer demand for high-quality entertainment experiences at home. As consumers become more discerning about their viewing experiences, the desire for ultra-high-definition television sets, which offer exceptional picture clarity, vibrant colors, and lifelike image quality, has intensified. This demand is further fueled by the rapid adoption of streaming services that offer 4K content, necessitating compatible hardware for the best viewing experience. Additionally, the gaming industry's growth, with next-generation gaming consoles supporting 4K HDR, has augmented the demand for these televisions, making them a staple in modern living rooms across the globe.

Technological advancements are a significant driver of the 4K HDR TVs market. Innovations in display technology, such as the development of OLED and QLED panels, have revolutionized the television viewing experience. These technologies offer superior contrast ratios, better color accuracy, and thinner panels, making them highly desirable among consumers. Furthermore, the integration of smart features, such as voice control and compatibility with various IoT devices, has made 4K HDR TVs not just a medium for entertainment but a central hub in smart homes. Manufacturers are continuously investing in research and development to enhance the capabilities of 4K HDR TVs, ensuring that they remain at the forefront of home entertainment technology.

The decreasing cost of 4K HDR TV technology is another growth catalyst for the market. In recent years, the price of 4K televisions has decreased significantly, making them more accessible to a wider audience. Economies of scale achieved through mass production, coupled with fierce competition among manufacturers, have led to price reductions. As a result, consumers are now able to purchase larger, feature-rich televisions without a substantial financial outlay, further driving market growth. Additionally, government initiatives in various countries promoting digitalization and high-definition television broadcasting standards are expected to bolster the market's growth trajectory.

Regionally, the Asia Pacific is anticipated to witness the highest growth rate in the 4K HDR TVs market. The region is home to several prominent television manufacturers and boasts a large consumer base with increasing purchasing power. Countries such as China, India, and South Korea are leading this growth, driven by urbanization, rising disposable incomes, and a strong inclination towards advanced technology. North America and Europe are also significant markets due to the high adoption rates of technological innovations and the presence of established players in the industry. These regions are characterized by early adoption of new technologies and a high penetration of smart home devices, supporting the demand for advanced television sets.

Screen Size Analysis

The segmentation of the 4K HDR TVs market by screen size offers valuable insights into consumer preferences and purchasing behaviors. The market is broadly divided into four categories: below 50 inches, 50-60 inches, 60-70 inches, and above 70 inches. Televisions in the 50-60 inches range are currently the most popular among consumers, as they offer a balanced combination of screen size and price, making them ideal for average-sized living rooms. These televisions provide an immersive viewing experience without overwhelming smaller spaces, and their affordability has made them accessible to a broad segment of the population. As content quality becomes increasingly high-definition, consumers seek larger screens to appreciate the full benefits of 4K HDR technology.

Televisions in the 60-70 inches category are gaining momentum, driven by the growing trend of home theat

This statistic shows the production costs of selected TV programs and formats by public service television broadcaster ARD in Germany in 2017. According to the source, the average cost per minute for a crime film production broadcast on a Sunday night (Tatort/Polizeiruf 110) amounted to 15.5 thousand euros.

The large-screen television technology market, encompassing screen sizes above 40 inches, is experiencing robust growth. The market size in 2025 is estimated at $796.5 million. While the precise CAGR isn't provided, considering the consistent demand for larger screens driven by advancements in display technologies (like OLED, QLED, and Mini-LED), improved resolution (4K, 8K), and increasing disposable incomes, a conservative estimate of the CAGR for the forecast period (2025-2033) would be around 5-7%. This growth is fueled by several key drivers: the rising popularity of streaming services, which necessitate high-quality displays for optimal viewing experience; the increasing adoption of smart TVs with enhanced features and connectivity; and a shift towards larger screen sizes in both residential and commercial applications. Trends indicate a preference for premium features like HDR (High Dynamic Range) and improved sound systems, pushing the average selling price upwards. However, potential restraints include fluctuating component prices, supply chain disruptions, and the emergence of competing entertainment technologies. The market is segmented by screen size (40-60 inches and above 60 inches) and application (home and commercial), with significant market share held by established players like Samsung, LG, and TCL, who are continuously innovating to meet consumer demand and maintain their competitive edge. The regional distribution of the market reflects established consumer electronics markets in North America and Europe, with significant emerging growth anticipated in Asia Pacific, particularly in India and China, due to rapid urbanization and rising middle-class spending. The continuous improvement in display technology and the integration of smart functionalities will continue to drive market expansion. The premium segment, focusing on larger screens with superior picture quality, is expected to show higher growth compared to the mass market, as consumers increasingly prioritize home entertainment experiences. Competition will remain intense, forcing manufacturers to innovate in both technology and pricing strategies to capture market share.

Analysis of ‘Television Brands Ecommerce Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/devsubhash/television-brands-ecommerce-dataset on 28 January 2022.

--- Dataset description provided by original source is as follows ---

This dataset contains 912 samples with 7 attributes. There are some missing values in this dataset.

Here are the columns in this dataset- 1. Brand: This indicates the manufacturer of the product i.e. Television 2. Resolution: This has multiple categories and indicates the type of display i.e. LED, HD LED, etc. 3. Size: This indicates the screen size in inches 4. Selling Price: This column has the Selling Price or the Discounted Price of the product 5. Original Price: This includes the Original Price of the product from the manufacturer. 6. Operating system: This categorical variable shows the type of OS like Android, Linux, etc. 7. Rating: Average customer ratings on a scale of 5.

Inspiration: This dataset could be used to explore the current market scenario for Televisions. There are various types of screens with different operating systems offered by several manufacturers at competitive prices. Some questions this dataset could be used to answer are -

1. Demand for different types of televisions and Number of Players in the market
2. Which are the top 5 brands for television?
3. Which brand has the highest number of products i.e. television ?
4. Are televisions with higher ratings more expensive?
5. Average Selling Price by Brand

--- Original source retains full ownership of the source dataset ---