Not all app categories can boast the same degree of user retention on day 30. While news apps were reported in the third quarter of 2024 to have a retention rate of almost 10 percent, social media apps presented less than two percent retention rate after 30 days from install. Entertainment apps presented a three percent installation rate, while a shopping apps had a retention rate of around four percent one month after installation. Before retention: user acquisition Gaining new users is fundamental for the healthy growth of a mobile application, and app developers have an array of tools that can be used to expand their audience. As of the second quarter of 2022, CPI, or cost per install, was the most used pricing model for user acquisition campaigns according to app developers worldwide. The cost of acquiring one new install in North America was of 5.28 U.S. dollars, but driving in-app purchases in the region was more pricey, with a cost of roughly 75 U.S. dollars per user. The future of in-app advertising In recent years, subscriptions and in-app purchases have become more popular app monetization practices, with users finally willing to pay for app premium functionalities and services. In 2020, video ads were reportedly the most expensive type of ads to drive conversions on both iOS and Android apps, while banner ads had a cost per action (CPA) of 36.77 U.S. dollars on iOS, and 10.28 U.S. dollars on Android.

In 2024, libraries and demo apps had the highest retention rate among Android users worldwide. Apps in this category registered a 48.31 percent retention rate after one day from install, which dropped to 20.88 percent after a month. Comics apps followed, with a 47.56 percent retention rate on the first day after install, which experienced a decrease to 20.46 percent after 30 days. Android events apps, as well as weather apps, presented a retention rate of less than 20 percent after 30 days from the first install as of the examined period.

The retention rate measures the percentage of users who continue to use an app after having downloaded it. According to a 2022 study, hospitality and tourism apps had a ** percent average retention over 90 days that year. Meanwhile, the average annual retention rate of this kind of apps was ** percent in 2022.

During the third quarter of 2024, the retention rate for Android apps after 30 days from install was at roughly *** percent. Retention for Android apps was set at ** after one day from download, while retention after seven days from the download was set at to *** percent.

Key Mobile Game Retention StatisticsMobile Game Retention by PlatformMobile Game Retention by GenreMobile Game Retention by RegionActions Users Performed in First WeekReasons to Continue...

Key Health & Fitness App BenchmarksHealth & Fitness App Retention RateHealth & Fitness App Conversion RateHealth & Fitness App Install RateHealth & Fitness App Activation...

Key Education App BenchmarksEducation App Retention RateEducation App Conversion RateEducation App Renewal RateEducation App Average Subscription CostEducation App Subscription DurationsEducation App...

During the third quarter of 2024, retention in iOS apps after one day was at **** percent, while retention after 30 days was at *** percent. iOS apps enjoyed an overall ****** retention rate than apps on Android.

Blockchain data query: OP Rewards - Average Retention Rate for Chosen App

In the first quarter of 2023, ********* apps, which included ***************************, had the highest retention rate after ** days from the initial installation. In comparison, ************** apps reported a retention rate of around **** percent after one month from the initial download. Among all app categories analyzed, global retention after three days from install presented a rate of ** percent.

Key Finance App BenchmarksFinance App Retention RateFinance App Conversion RateFinance App Activation RateFinance App Cost Per ActionFinance App Sessions by CategoryFinance App Performance...

The day-7 retention rate of Douyin - the original Chinese version of the short-video app TikTok - amounted to ** percent in China as of March 2020. Chinese app users spent an average of around ** minutes per day on Douyin - higher than the most-downloaded app WeChat in the country.

Key Travel App BenchmarksTravel App Retention RateTravel App Conversion RateTravel App Install RateTravel App Cart Abandonment RateTravel App Cart Abandonment by TypeTravel App Cart Abandonment by...

Analysys Qianfan is the data service affiliated with the widely-known third-party digital economy industry research house Analysys. Through a proprietary SDK embedded in more than 30k partner mobile apps, as well as external data provided by the three major wireless carriers in China, Analysys Qianfan is able to monitor online activity for 600m+ monthly active devices, or 86.9m DAU, as of November 2020. The firm identifies ~300 behavioural metrics for mobile internet users and provides this for 30k+ mobile apps across dozens of sub-sectors, including healthcare, food & gourmet, ride sharing, SaaS and financial services. Examples of available metrics include: app name; number of average active users per hour, day, week and month; average time spent on app; penetration rate; retention rate; user age; gender; phone model. Marketers, venture capitalists, and equity investors are using Analysys QF’s data to gauge user penetration and engagement for products and campaigns, identify investable start-ups, and monitor the popularity of mobile app products and services for listed companies. Data is presented in Chinese, Japanese and English and accessible via email, website or Weixin mini program. Annual pricing fees are dependent on the required universe coverage but typically range between 100k-1m RMB per annum.

The Measurable AI Dating App Consumer Transaction Dataset is a leading source of in-app purchases , offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our in-app and email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - User overlap between competitors - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia - EMEA (Spain, United Arab Emirates) - USA - Europe

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Features/subscription plans purchased - No. of orders per user - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact michelle@measurable.ai for a data dictionary and to find out our volume in each country.

As of January 2024, yearly subscription apps presented higher retention among users. Approximately ** percent paid subscribers of apps that presented a yearly renewal model. In comparison, approximately ** percent of the subscribers of apps presenting a monthly renewal model were retained after one year. The weekly subscription model presented the lowest amount of users retained after one year, approximately *** percent.

Travel Application Market Outlook 2032

The global travel application market size was USD 1.27 Billion in 2023 and is projected to reach USD 6.41 Billion by 2032, expanding at a CAGR of 19.7% during 2024–2032. The market is propelled by the surge in smartphone penetration and the increasing demand for personalized travel experiences.



Growing incorporation of AR and VR technologies is a major market trend that enhances user experiences by offering immersive previews of destinations, accommodations, and experiences. This empowers travelers to make informed decisions by virtually exploring locations before booking, improving customer satisfaction and engagement.

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  In May 2023, Google ARCore and the Singapore Tourism Board introduced immersive AR experiences in the Visit Singapore application for Merlion Park and Victoria Theatre. It was announced at Google I/O 2023, enabling users to enjoy guided tours through advanced AR technology.

  
  
  
  
  

Major travel applications are rapidly adopting these technologies to stand out in a competitive market, thereby driving user acquisition and retention rates. Moreover, increasing emphasis on sustainability within the travel sector propels the development and adoption of applications offering eco-friendly travel options.



Travel apps are integrating features that allow users to book sustainable accommodations, flights, and experiences, responding to the rising consumer demand for responsible travel. This trend supports environmental conservation efforts and aligns with global sustainability goals, influencing consumer choice and loyalty.



In 2022, the European Union enacted the Digital Services Act (DSA) to ensure safer digital spaces, affecting travel applications by requiring transparency in advertising and algorithms. This regulation is set to enhance user trust and necessitate compliance investments from travel apps, potentially leading to innovative engagem

Dynamic Bundle Builder App Market Outlook

According to our latest research, the global Dynamic Bundle Builder App market size reached USD 2.41 billion in 2024, reflecting robust expansion driven by digital transformation across the commerce sector. The market is projected to grow at a CAGR of 15.7% from 2025 to 2033, reaching a forecasted value of USD 8.52 billion by 2033. This surge is propelled by the increasing demand among retailers, e-commerce platforms, and direct-to-consumer brands for personalized and flexible bundling solutions that enhance customer experience, optimize sales, and improve inventory management.

One of the primary growth factors for the Dynamic Bundle Builder App market is the accelerating shift toward digital commerce and the intensifying competition among online retailers. As e-commerce platforms aim to differentiate their offerings, dynamic bundle builder apps allow them to create personalized product packages tailored to individual consumer preferences. This not only increases average order value but also enhances customer engagement and satisfaction. The integration of artificial intelligence and machine learning algorithms within these apps further enables real-time recommendations and dynamic pricing, which are crucial in todayÂ’s fast-paced retail environment. As businesses strive to deliver seamless and interactive shopping experiences, the adoption of dynamic bundle builder technologies is becoming a strategic imperative.

Another significant driver is the rising prevalence of subscription-based business models across various industries, including retail, digital services, and consumer goods. Subscription services leverage dynamic bundle builder apps to offer customizable subscription boxes, enabling customers to select products according to their tastes and needs. This flexibility not only improves retention rates but also provides valuable data insights into consumer behavior, allowing companies to refine their offerings and marketing strategies. Furthermore, the scalability of cloud-based dynamic bundle builder solutions makes them accessible to businesses of all sizes, from startups to large enterprises, thereby widening the marketÂ’s addressable base.

Technological advancements and the proliferation of omnichannel retail strategies are also fueling market growth. Retailers are increasingly adopting dynamic bundle builder apps to synchronize online and offline sales channels, ensuring consistent and personalized customer experiences across touchpoints. The integration with CRM, ERP, and inventory management systems enhances operational efficiency and enables data-driven decision-making. Additionally, the growing emphasis on customer-centric commerce, coupled with the need for agile and adaptable sales solutions in the face of changing consumer demands, is expected to sustain the upward trajectory of the Dynamic Bundle Builder App market in the coming years.

Regionally, North America remains the dominant market, driven by the high adoption rate of advanced e-commerce technologies, a mature retail ecosystem, and the presence of leading market players. However, Asia Pacific is emerging as a high-growth region due to rapid digitalization, the proliferation of online shopping, and increasing investments in retail technology infrastructure. Europe is also witnessing steady growth, supported by evolving consumer preferences and the expansion of omnichannel retail strategies. The Middle East & Africa and Latin America are gradually catching up, with businesses in these regions increasingly recognizing the value of dynamic bundling solutions in enhancing competitiveness and customer loyalty.

In the realm of healthcare and financial management, Bundled Payments Management Software is gaining traction as an essential tool for streamlining payment processes. This software facilitates the management of bundled payment models, which are designed to improve cost efficiency and patient outcomes by consolidating payments for multiple services into a single, comprehensive payment. By leveraging advanced analytics and data integration, Bundled Payments Management Software enables healthcare providers to better coordinate care, reduce administrative burdens, and enhance financial predictability. As healthcare systems continue to evolve towards value-based care, the adoption of such software is becoming increasingly

The dating app industry grew out of the dating websites that were prominent in the early 2010s, with Match, Plenty of Fish and Zoosk leading the way with similarly designed services for mobile. This...

Prenatal Meditation App Market Outlook

According to our latest research, the global prenatal meditation app market size reached USD 520 million in 2024, reflecting a robust expansion in response to increasing awareness about maternal mental health. The market is projected to grow at a CAGR of 18.2% from 2025 to 2033, with the total market size anticipated to reach USD 2.34 billion by 2033. Key growth drivers include the rising prevalence of stress and anxiety among pregnant women, increasing adoption of digital health solutions, and growing recommendations from healthcare professionals for mindfulness and meditation practices during pregnancy.

One of the primary factors fueling the growth of the prenatal meditation app market is the escalating focus on maternal mental health. As awareness regarding the psychological challenges faced by pregnant women increases, the demand for accessible and effective solutions continues to rise. Prenatal meditation apps offer guided meditation, mindfulness exercises, and stress management techniques specifically tailored for expecting mothers. These digital tools are becoming indispensable as more healthcare providers acknowledge the vital role mental well-being plays in healthy pregnancies and positive birth outcomes. Additionally, the proliferation of smartphones and improved internet connectivity globally has made these apps more accessible, even in regions where traditional mental health resources may be limited.

Another significant growth driver is the integration of advanced technologies such as artificial intelligence and personalized content delivery within prenatal meditation apps. These innovations enable apps to offer customized meditation routines based on user preferences, pregnancy stages, and individual mental health needs. Such personalization enhances user engagement and efficacy, leading to higher retention rates and positive word-of-mouth referrals. The market is also witnessing increased collaboration between app developers and healthcare institutions, further legitimizing the use of digital mindfulness tools in prenatal care protocols. This synergy is fostering the development of evidence-based content, which is crucial for building trust among users and healthcare professionals alike.

Furthermore, the COVID-19 pandemic has accelerated the adoption of digital health solutions, including prenatal meditation apps. Social distancing measures and restrictions on in-person healthcare visits have underscored the importance of remote support for pregnant women. As a result, prenatal meditation apps have emerged as a convenient and effective alternative for managing stress, anxiety, and sleep disturbances during pregnancy. The growing trend of telemedicine and virtual prenatal care is expected to sustain the demand for these apps even as the world transitions into a post-pandemic era. Healthcare providers are increasingly recommending these apps as part of holistic prenatal care, further driving market growth.

From a regional perspective, North America currently dominates the prenatal meditation app market, accounting for the largest revenue share in 2024. This leadership is attributed to high smartphone penetration, advanced healthcare infrastructure, and greater awareness of mental health issues among pregnant women. Europe follows closely, driven by progressive healthcare policies and widespread adoption of digital health technologies. The Asia Pacific region is anticipated to witness the fastest growth rate during the forecast period due to rising disposable incomes, increasing healthcare digitization, and a growing emphasis on maternal well-being in emerging economies like China and India.

Platform Analysis

The prenatal meditation app market is segmented by platform into iOS, Android, and web-based applications. The iOS segment has traditionally held a significant share, especially in developed markets such as North America and Europe, where Apple devices are prevalent. The seamless integration of iOS apps with Apple Health and other ecosystem features enhances user experience, making it a preferred choice for many pregnant women seeking meditation and mindfulness solutions. Developers often prioritize iOS for initial launches due to higher average revenue per user and a user base more willing to pay for premium features. This trend has led to a rich variety of high-quality prenatal meditation apps available on the App Store, further driving adoption in t