As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around **** percent. The overall bounce rate for e-commerce was approximately **** percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.

Among selected consumer electronics retailers worldwide, apple.com recorded the highest bounce rate in April 2024, at approximately **** percent. Rival samsung.com had a slightly lower bounce rate of nearly ** percent. Among selected consumer electronics e-tailers, huawei.com had the lowest bounce rate at ***** percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce"). A sector with growth potential With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than *** billion U.S. dollars in 2021 and forecast to nearly double less than five years later. Amazon and Apple lead the charts in electronics e-commerce With more than ** billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than *** billion U.S. dollars difference in online sales in the consumer electronics category.

Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed period, the global health and beauty e-commerce industry recorded its highest bounce rate in February 2024 at around **** percent.

According to a study focusing on travel and hospitality websites worldwide, mobile users recorded the highest average bounce rate in that market in 2023. That year, an average of nearly ** percent of visitors accessing travel websites via mobile bounced after accessing just one page. In 2023, mobiles generated the highest traffic share of travel and hospitality websites worldwide.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

Website type for the 86 websites in study.

In December 2024, qvcuk.com had the lowest bounce rate among the leading beauty and cosmetic websites in the United Kingdom (UK). The site recorded a bounce rate of ***** percent. The bounce rate measures the average percentage of website visitors who leave (“bounce”) after only viewing one page on the website. A low bounce rate generally refers to a better-performing website.

Host country of organization for 86 websites in study.

Industry vertical of organization for 86 websites in study.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

In April 2024, Naked Wines had the lowest bounce rate among selected alcohol e-commerce websites worldwide, at around **** percent. In comparison, on-demand alcohol delivery platform Drizly had the highest bounce rate, at more than ** percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

As of June 2024, the shopping website with the highest bounce rate was innisfree.com, at over ** percent. Innisfree.com is the website of the South Korean beauty brand of the same name. The average bounce rate in that month stood at ***** percent.

amazon.com is ranked #3 in US with 2.82B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

In July 2023, the bounce rate of the online fashion retailer About You's website was about ** percent in Norway, the highest value among the Nordic countries. The bounce rate measures the average percentage of website visitors who leave a site after visiting only one page.

In January 2024, ChatGPT online domain chat.openai.com had a bounce rate of approximately **** percent. Between September 2023 and the last examined month, the platform's sessions where users didn't take action or engage with the content in any meaningful way stayed at an average of over **** percent.

In 2024, the IT category had the highest bounce rate of all categories on search engines, at around ** percent in South Korea. The bounce rate refers to the share of visitors who leave a website after visiting the landing page instead of viewing other pages.

In 2023, the bounce rate, which indicates the number of people who exit a website or online store without clicking on any link, was highest for the Direct channel, with an average of ** percent.

apple.com is ranked #35 in US with 728.78M Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

In January 2024, Redtube.com had a bounce rate of approximately **** percent. Between January 2023 and January 2024, the platform's sessions that did not bring any action and where users did not engage with the content in any relevant way remained at an average of **** percent in the examined period.