As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around **** percent. The overall bounce rate for e-commerce was approximately **** percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.

Among selected consumer electronics retailers worldwide, thegioididong.com recorded the highest bounce rate in July 2025, at approximately ***** percent. apple.com had a slightly lower bounce rate of nearly ***** percent. Among selected consumer electronics e-tailers, sony.com had the lowest bounce rate at ***** percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action, like making a purchase or viewing other pages within the website ("bounce"). A sector with growth potential With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than *** billion U.S. dollars in 2021 and forecast to nearly double less than five years later. Amazon and Apple lead the charts in electronics e-commerce With more than ** billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than *** billion U.S. dollars difference in online sales in the consumer electronics category.

Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed period, the global health and beauty e-commerce industry recorded its highest bounce rate in February 2024 at around **** percent.

Industry vertical of organization for 86 websites in study.

Website type for the 86 websites in study.

Host country of organization for 86 websites in study.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.