Online conversion rates of e-commerce sites were the highest in the skincare sector, at ****percent in the second quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

Clickstream Analytics Market size was valued at USD 1.62 Billion in 2024 and is projected to reach USD 5.3 Billion by 2031, growing at a CAGR of 15.95% from 2024 to 2031.

Global Clickstream Analytics Market Drivers

Growing E-commerce Industry: Adobe Analytics reports that companies using clickstream analytics saw an average increase of 23% in conversion rates and a 15% reduction in cart abandonment rates in 2021. Increasing online shopping drives the need for clickstream analytics to enhance user experience and optimize conversion rates. Rising Focus on Customer Personalization: According to the Interactive Advertising Bureau (IAB), digital advertising spending reached $189 billion in 2021, a 35.4% increase from 2020, with companies investing heavily in analytics to optimize their campaigns. Businesses are adopting clickstream analytics to provide personalized product recommendations and targeted marketing campaigns. Advancements in AI and Machine Learning: According to Gartner, organizations that have implemented real-time analytics reported a 30% increase in customer satisfaction scores. Integration with AI technologies helps in predictive analysis, enabling businesses to forecast user behavior and trends.

After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online activites for the telecommunications sector in France during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. The results for the online traffic up until the **** of March, showed a decline of around *** percent. The average duration of a session fell by around **** percent and the page visits per sessions by around ** percent. Conversion rates and the number of purchase sessions also saw a downfall in activity. Notably, The number of purchase sessions fell down to approximately ** percent. The following week the traffic had made a positive development (up to **** percent) but the average session duration continued to decline, reaching a value of ****** percent. The total conversion was at ***** percent on the negative side, bewteen the **** and **** of March, 2020. During the week between the **** and **** of March, the overall traffic worsened a little, compared to the previous week. The conversion rate declined again to ****** percent as of the 29th.

The source also analyzed the data for the media industry, calculating a traffic rise of about ** percent as of March 22, 2020. More information about

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India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online shopping activites for the online cosmetic industry in France during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. For the week up until the **** of March, the results for the online traffic showed a downfall of approximately ** percent. The average duration of a session declined by around ** percent and the page visits per sessions by around ** percent. The conversion rate and the total conversion were also in decline.

The following week, a clear shift on the positive side was observed for the average session duration, with a ***** percent growth. The conversion rate crossed the ** percent line indicating a trend in the cosmetics category.

During the week between the **** and **** of March, the overall traffic improved a little, compared to the previous week. The conversion rate declined again from around ** percent as of **** of March to ** percent as of the 29th.

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After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online activites for the automobile sector in France during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. The results for the online traffic up until the **** of March, showed a decline of around *** and a half percent. The average duration of a session fell by around ***** percent and the page visits per sessions rose by around **** percent. The following week the traffic had made a drastic fall (down to ** percent), the average session duration continued to decline, reaching a value of ****** percent. The total conversion was at ****** percent on the negative side, bewteen the **** and **** of March, 2020. During the week between the **** and **** of March, the overall traffic worsened a little, compared to the previous week. The conversion rate declined again to ***** percent as of the 29th.

The source also analyzed the data for the media industry, calculating a traffic rise of about ** percent as of March 22, 2020. More information about

Revenue is forecast to significantly increase in all regions. From the selected regions, the ranking by revenue in the fashion e-commerce market is forecast to be led by Asia with 364.81 billion U.S. dollars. In contrast, the ranking is trailed by Australia & Oceania with 12.77 billion U.S. dollars.Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Canada and a comparison of countries or regions regarding average revenue per user (ARPU).The Statista Market Insights cover a broad range of additional markets.

asos.com, operated by ASOS.com, Ltd., is an internationally-focused online store that generates eCommerce net sales primarily in the United Kingdom as well as in the United States and France. With regards to the product range, asos.com achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Furniture & Appliances” category are part of the offer. The online store was launched in 2000. *Figures from this year on are forecasts.

The revenue in the fashion e-commerce market in Europe was modeled to be 214.47 billion U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by 78.44 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by 88.29 billion U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.

In 2025, the majority of fashion purchases worldwide were estimated to be conducted via offline sales channels, with roughly 25.5 percent of revenue being generated online. The share of online sales in this segment was highest in Europe. There, about 32 percent of sales were estimated to be conducted online.

In the measured time period, June 2025 saw the highest figures for online traffic to the fashion retail website zara.com. According to the data, desktop and mobile visits to zara.com reached 98 million visits that month.

Over the last two observations, the revenue is forecast to significantly increase in all segments. The trend observed from 2025 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Apparel segment achieves the highest value of 840 billion U.S. dollars at 2030. Statista Market Insights cover a broad range of additional markets.

In 2024, the share of returned online purchases was 10 percent among those shopping only shop for fashion accessories, and 16 percent those who buy goods online in general.