Apple.com was the fastest growing e-commerce website in 2022. The global domain of the big tech company saw its average annual traffic grow by over *** percent, outdoing even the fashion marketplace shein.com at about ** percent. Ozon.ru ranked third with a traffic growth of nearly ** percent.

A collection of historic traffic count data and guidelines for how to collect new data for Massachusetts Department of Transportation (MassDOT) projects.

The census count of vehicles on city streets is normally reported in the form of Average Daily Traffic (ADT) counts. These counts provide a good estimate for the actual number of vehicles on an average weekday at select street segments. Specific block segments are selected for a count because they are deemed as representative of a larger segment on the same roadway. ADT counts are used by transportation engineers, economists, real estate agents, planners, and others professionals for planning and operational analysis. The frequency for each count varies depending on City staff’s needs for analysis in any given area. This report covers the counts taken in our City during the past 12 years approximately.

Mobile internet users aged up to 25 years in Russia consumed approximately ** times more data in the second quarter of 2021 than in the first three months of 2016. That was the highest traffic growth rate compared to other age groups. On average across the country, the data traffic growth on mobile devices reached *** percent over the observed period.

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

According to Cognitive Market Research, the global On-Board Connectivity market size will be USD 14570 million in 2025. It will expand at a compound annual growth rate (CAGR) of 12.40% from 2025 to 2033.

North America held the major market share for more than 40% of the global revenue with a market size of USD 5390.90 million in 2025 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2025 to 2033.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4225.30 million.
APAC held a market share of around 23% of the global revenue with a market size of USD 3496.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 15.3% from 2025 to 2033.
South America has a market share of more than 5% of the global revenue with a market size of USD 553.66 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.1% from 2025 to 2033.
Middle East had a market share of around 2% of the global revenue and was estimated at a market size of USD 582.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.7% from 2025 to 2033.
Africa had a market share of around 1% of the global revenue and was estimated at a market size of USD 320.54 million in 2025 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2025 to 2033.
Solutions category is the fastest growing segment of the On-Board Connectivity industry

Market Dynamics of On-Board Connectivity Market

Key Drivers for On-Board Connectivity Market

Increasing Demand for High-Speed Internet & Seamless Connectivity to Boost Market Growth

The modern traveller expects seamless connectivity across various modes of transportation, including air travel, railways, and maritime services. In 2022, internet speeds saw a 20% year-over-year increase, reaching a national average of 119.03 Mbps, as reported by HighSpeedInternet.com. By the close of 2023, mobile internet users surged to 4.6 billion, representing 57% of the global population. At the end of 2022, 54% of the global population (4.3 billion people) owned a smartphone. Of the 4.6 billion mobile internet users, approximately 4 billion (49% of the global population) accessed the internet via smartphones, while an additional 600 million (8%) used feature phones. The rapid proliferation of smartphones, tablets, and laptops has significantly increased the demand for on-board Wi-Fi and high-speed broadband services. This trend is particularly pronounced among business travellers, who rely on consistent and reliable internet connectivity to maintain productivity while in transit. Consequently, transportation providers are increasingly investing in advanced connectivity solutions to enhance passenger experience and remain competitive in the market.

https://www.gsma.com/r/wp-content/uploads/2023/10/The-State-of-Mobile-Internet-Connectivity-Report-2023.pdf/

Growth in Air Passenger Traffic & Tourism Industry to Boost Market Growth

The global airline industry continues to experience steady growth, fueled by rising disposable incomes and an expanding middle-class population, particularly across Asia-Pacific and the Middle East. According to the International Air Transport Association (IATA), air passenger traffic is set to grow significantly in the coming years, driving increased demand for in-flight connectivity solutions. In 2024, total full-year traffic (measured in revenue passenger kilometers, RPKs) increased by 10.4% compared to 2023, surpassing pre-pandemic (2019) levels by 3.8%. Total capacity, measured in available seat kilometers (ASKs), expanded by 8.7%, while the overall load factor reached a record 83.5%. International passenger traffic grew 13.6% year-over-year in 2024, with capacity rising 12.8%. Additionally, the rise of luxury tourism, cruise travel, and high-speed rail networks is further accelerating the need for advanced on-board connectivity solutions, as passengers increasingly expect seamless digital access during transit. In response, transportation operators are prioritizing investments in next-generation connectivity technologies to enhance passenger experience and maintain competitive differentiation.

Restraint Factor for the On-Board Connectivity Market

High Installation & Maintenance Costs, Will Limit Market Growth

The implementation of on-board connectivity infrastructure, including satellite-based Wi-Fi, antennas, and communicatio...

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the traffic growth of the different retailers on a yearly basis. Thus, since **********, Auchan has been doing better on a year on year basis, with ***** percent more traffic in **********. In terms of page views, Auchan was able to score *** for the average number of pages views on its website.

After the outbreak of the coronavirus (Covid-19) the source has analyzed overall online shopping activites for online general retailers and grocery shopping in France during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. Foth the week up until the **** of March, the results for the online traffic showed a growth of ***** percent. The average duration of a session grew by around ** percent and the page visits per sessions by around ** percent. Conversion rates and the number of purchase sessions also saw a rise in activity. Notably, The number of purchase sessions rose up to approximately ** percent. The following week, the traffic was more than **** times higher compared to the week before with a rise of the total conversion up to ****** percent compared to January 2020.

During the week between the **** and **** of March, the overall traffic continued to grow reaching an increse of almost *** percent compared to the first weeks in January and the conversion rate drastically declined by almost ** percent.

Online general retailers and grocery shopping had the most positive development as compared to the luxury products category or online cosmetics industry, also analyzed by the source.

More information about

This statistic portrays the average growth in online traffic, defined as change in number of website visits, in online fashion retail in Europe from 2015 to 2016, by country. While the European online fashion industry saw an average growth in traffic by 18.4 percent, the United Kingdom reported the highest increment with 28.7 percent. On the other end, Germany only showed an increase of 3.8 percent.

The table displays the growth or decline in activities in the media category in France, after the coronavirus (Covid-19) outbreak, during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. During the week up until the **** of March, the results for the online traffic showed a growth of ** percent. The average duration of a session rose by around *** percent and the page visits per sessions by around ** percent.
The following week, the traffic continued to grow up to ** percent, however the average session duration fell to ******. The page visit per session also saw a deflation of around ** percent, compared to the previous week.

During the week between the **** and **** of March, the overall traffic was lower than the previous week (**** percent) and compared to the week in January. The average session duration decreased a little.

The same source analyzed the overall traffic for other industries, reporting a traffic decline of around **** percent for online banks and insurance activity between the *** and **** of March, 2020. More information about

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Amazon Prime Day drives higher online traffic to the marketplace website, at the expenses of other Amazon's competitors. On the occasion of Amazon Prime Day 2021, the traffic to pages of consumer packaged goods (CPG) sold on Amazon grew by **** percent compared to the average traffic of the e-commerce giant. In turn, Walmart saw its online views decrease by *** percent for the same categories of products.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

In the United States, shein.com was the fastest growing e-commerce website in 2022. The fast fashion marketplace saw its average annual traffic increase by over *** percent, outdoing instacart.com (about *** percent up) and kroger.com (**** percent).

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

The table displays the growth or decline in activities in the energy sector in France, after the coronavirus (Covid-19) outbreak, during the time period between the **** of February and **** of March 2020, compared to the numbers generated before the outbreak from January *** to February **** 2020. For the week up until the **** of March, the results for the online traffic showed a growth of **** percent. The average duration of a session declined by around ** percent and the page visits per sessions by around ** percent. The following week, the traffic fell to about ***** percent and a decline in the average session duration as well as the page visit per session was also obersved.

During the week between the **** and **** of March, the overall traffic was lower than the previous week (***** percent) and compared to the week in January. The average session duration performed around ** percent better than the week before.

The same source analyzed the overall traffic for other industries, reporting a fall of about *** percent for banks and insurances between the **** and **** of March, 2020. More information about

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

In March 2025, ChatGPT.com received approximately *** billion visits from users worldwide. The most recent year under analysis has seen an increase in traffic to OpenAI's artificial intelligence chatbot. This is the highest traffic volume achieved by the site to date, with values for the most recent analyzed month exceeding twice the average monthly visits for the entire examined period between April 2023 and April 2024.

In August 2025, Google.com was the most visited website worldwide, with an average of 98.2 billion monthly visits. The platform has maintained its leading position since June 2010, when it surpassed Yahoo to take first place. YouTube ranked second during the same period, recording over 48 billion monthly visits. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.