In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Websites in the energy, utilities, and construction sector averaged the largest amount of visits per online session worldwide. In the fourth quarter of 2022, desktop users in that segment visited around seven pages per online session. Travel and hospitality ranked second, with an average of almost six pages visited. In terms of mobile users, travel and hospitality registered the highest number of page views, followed by retail.

Zillow.com was the most-visited real estate website worldwide in 2024, with an average of ************* visits per month during the measured period. Leboncoin.fr ranked second, with ***** million monthly visits, while Carigslist.org ranked third, with ***** million average accesses.

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In December 2024, social video platform YouTube recorded approximately ** billion visits on ****** and over ** billion visits from users on ******* devices. The web visitors traffic count from *********************** appeared consistently higher than the ******* visit count in the examined months.

Between January and March 2021, the majority of traffic to YouTube's website was organic traffic, with only **** million paid visits on average per month. Direct traffic to YouTube.com averaged *** billion visits per month, up by ** percent from the corresponding period in the previous year. Users who landed on YouTube's website after looking for keywords on a search engine amassed *** million monthly visits on average, while traffic from links placed on other websites had a volume of close to *** million visits.

In 2024, nih.com was the most-visited healthcare website worldwide, with an average of ************** visits per month. Healthline.com was ranked second with *********** visits, followed by mayoclinic.org with ************** average accesses.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

In 2022, notion.so held the leading position as the most popular startup website in the United States and Europe based on global traffic. The workspace platform, which launched in 2013, saw over ***** million monthly website visits on average in the examined year. The U.S.-based visual tool Miro.com came in second, generating almost ** million average monthly visits from users worldwide. Additionally, the website of the startup accelerator Y Combinator ranked third with approximately ** million monthly visits.

In 2024, openai.com was the most-visited computer software and development website worldwide, with an average of ************ visits per month during the measured period. Office.com was ranked second with ************ monthly visits, followed by zoom.us with over *********** average accesses.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In November 2021, the most visited website in Sweden was Google.com, with total monthly traffic exceeding 107 million visits. Aftonbladet.se came in second place with 38.2 million monthly visits, followed by Expressen.se with 38.1 million total visits during the month.

In July 2021, bol.com, an online marketplace from the Netherlands, was visited by Dutch consumers over 97 million times on average. In September 2021, before the peak holiday shopping months of November and December, the average number of consumer visits amounted to roughly 103 million. That same month, the number of visits to bol.com in Belgium reached just over 25 million.

In 2024, ameli.fr was the most-visited insurance website worldwide, with an average of ************ visits per month during the measured period. Progressive.com was ranked second with ************ visits, followed by Rabobank.nl with ************ average accesses.

As of December 2024, google.com had the highest number of total monthly visits in the United Arab Emirates, with *** million. The website YouTube.com had the second-highest average of monthly total visits at *** million.

Cars.com is a U.S.- based automotive classifieds website which recorded nearly ** million average monthly unique visitors from the start of 2019 to June 30th, 2019. In the same period of 2023, average monthly unique visitors to the site raised to **** million.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

During the second quarter of 2024, Carrefour recorded visitor traffic averaging nearly ** million visitors per month on desktop, mobile and tablet devices. This figure marks an increase compared to the same quarter of the previous year, when approximately **** million visits to the Carrefour website and mobile app were recorded.